OF LOCAL CELEBRITY ENDORSEMENTS ON FAMOUS BRANDS IN INDIA & CHINA TABLE OF CONTENTS Pages 1.0 INTRODUCTION 4 1.01 Evolution Of Celebrity Endorsement 4 1.02 How Endorsement Advertisement Has Evolved 4 1.03 Celebrity Endorsement In India 5 1.04 Celebrity Endorsement In China 5 1.05 Globalisation Of Celebrity Endorsements 6 1.06 Localisation Of Celebrity Endorsement On International Brands 6 1.1 DEFINITION OF CELEBRITY ENDORSEMENT
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REPUTATION MANAGEMENT Reputation management is the process of managing the reputation a particular company. Reputation Management is the process of removing negative opinions and converting those negative opinions in to positive one. Reputation management is the process of tracking people actions/opinions‚ looking for positive and negative opinions. Reputation management is not a new concept. Right from Tata groups to street vendors in the corner relies on their reputation. Reputations of
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organizational structure of Universal Luxury’s brands and R&D? ULV Organization: In order to pursue business unit and brands objectives of making savings on product development and encouraging cross-pollination of innovation across brands‚ Perfumes and Cosmetics division adopted to have both centralized organization for R&D function and decentralized organization structure for brand business units. With its mixed structure‚ ULV is expecting 1) to give each brand full freedom to develop its markets
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environment‚ there was actually no major concern to the consumers about filtering the tap water until it became an issue. During the decade of 90’s‚ the sensitivity people showed about some health-related accidents helped Brita to easily increase their brand awareness to the public and create a significant market. As the market grew and the product became popular‚ a lot of people perceived Brita pitcher as a present for their friends and close ones. [Exhibit 6] Retail Market Shares (United States‚
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food drinks market‚ and is currently a Rs1‚000 crore brand in India Brand story: From a drink that was supposed to promote a good night’s sleep to one that can help children grow taller‚ stronger and sharper‚ Horlicks has come a long way. Simultaneously‚ its brand image‚ too‚ has changed—from a fuddyduddy‚ boring health drink recommended by doctors to something that is nourishing‚ and enjoyable. In 1992‚ as its market share grew‚ the brand extended itself to a new product—Horlicks Biscuits.
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L’Oréal Brandstorm: Brand development plan On behalf of the University of Amsterdam Name K. janssen Name C.Kock Name F. Boer Course Branding Date 20 maart 2015 Word count x Outline Case study 1 1. Introduction‚ Lancôme in to the travel retail industry..............................................3 2. Lancôme.....................................………………………………….…….……........4 2.1. Lancôme’s target group.................... …….....……
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Product and Brand Decisions Basic Product Concepts -A product is a good‚ service‚ or idea -Tangible Attributes‚ you can touch it -Intangible Attributes‚ feeling you have from it -Product Classification -Consumer goods -Industrial goods Product Types -Buyer orientation -Amount of effort expended on purchase -Convenience-Gum @ a convenience store -Preference- You know what you like and what you want to get -Shopping -Specialty- anything
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EXECUTIVE SUMMARY: This project is performed at ACC concrete ltd‚ Bangalore. The project focuses on studying the effect of brand image on ACC concrete mix. This project will show ACC concrete ltd an insight into the market and try to find the major factors expected by the consumer while purchasing concrete. In this project descriptive research have been used and observe how brand image of ACC has influenced people to purchase concrete products from this company. Concrete is a mixer of aggregate‚ cement
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crunchy taste). The brands have different tastes and will appeal to different target segments (though the target segment is one which may have already been exposed to these brands during visits abroad). These brands have been introduced in metros in upmarket stores which sell brands bears the label "lmported by Nestle India Ltd." indicating that they may be better than smuggled ones (which may be stale). Question : 1 Suggest suitable media /media vehicles for promoting these brands. Give reasons
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there is a profitable opportunity to offer detergent powder to low-income customers living in Northeast Brazil and capture market share in a high-margin‚ high-growth market. We recommend that the firm keeps the existing brands but deploy a horizontal extension of the Campeiro brand - adding better scent / softness and utilizing specialty distribution network‚ thereby marginalizing Invicto‚ an inferior but better-known competitor. Situation Overview NE Brazil has long lagged behind the rest
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