Corporate Social Responsibility 2012 IKEA Case Analysis I. Analyze: Identify Issue and its Scope The primary CSR issue reflected in this case is the use of child labor by one of IKEA’s Indian carpet supplier. The supplier was explicitly made to sign the contract which restricted the use of children below the age of 14 to be used as laborers. The practice of child labor is considered exploitative by many international organizations and is illegal in many countries. The fifth principle
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MMK380 Brand Management Unit Chair: Kerrie Bridson Due Date: December 10‚ 2012 T3 2012 Assignment 1 Report Brand History and Background Group 9 Derek Li 211275711 Qianqian Zhang 900423277 Shi Xu 210054736 Tan Hong Phuc Truong 210055939 MMK380 Brand Management Unit Chair: Kerrie Bridson Due Date: December 10‚ 2012 T3 2012 Assignment 1 Report Brand History and Background Group 9 Derek Li
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tailored to its function or area. Using different brand names prevents the company from creating a corporate structure and a sense of unity within the work force. As a result‚ SCPT has no clear mission or vision towards the future success of the company. Furthermore‚ employees feel that SCPT’s brand name does not adequately represent the appropriate image it would like to portray to its industry. Also‚ employees believe that a successful brand image originates from the parent company‚ thereby
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1. What is a brand? Why does Unilever want fewer of them? How did Unilever reorganize its brand management organization to position its newly created umbrella brands for success? [10 Points] A Brand can be a name‚ symbol‚ sign etc. intended to identify your goods and service by the target audience. A brand is unique and differentiates you from your competitors. To get a brand into the customers mind needs a lot of marketing efforts. Furthermore you need to establish brand equity to provide value
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Company Profile In 1929‚ Parle had started its operations as a manufacturer of candies and toffees in suburban Mumbai in Western India. A decade later‚ it diversified into making biscuits. Having already established a reputation for quality‚ the Parle brand name grew in strength with this diversification. The company had 35 percent share of total biscuit market in India and 15 per cent share of the total confectionary market in India. Many of the Parle‟s products were perceived as offering good value
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Thus Samsung as a company ahs come a long way of building its brand from being a not so well known brand to a brand that produces different products and as of May‚ 20015‚ Samsung is the World’s 11th most successful brand with a market cap of $195.89 Billion consisting of 235‚999
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................................................ 10 EXAMPLES: .............................................................................................................................................. 11 American Express‚ Kingfisher launch co-brand credit card ....................................................................... 11 ICICI AND
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Surf Excel Brand Management 12/18/2012 Shikhar Mehra MBA Tech (Marketing) Roll No. 364 Brand Management Table of Contents Introduction .................................................................................................................................................. 2 Brand Mission ............................................................................................................................................... 3 Brand Vision .................................
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MARKETING PROJECT Prof. Kiran Sharma MARKETING PROJECT Prof. Kiran Sharma INSTANT SNACKS INSTANT SNACKS By- Anuraag Boob Richa Garg Sohail Jain Priyal Shah Saurabh Sharma Ruchi Vyas INDIAN SNACKS INDUSTRY Snacks are a part of Consumer Convenience/ Packaged Foods segment. Snack is described as a Small quantity of food eaten between meals or in place of a meal. Snack food
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image which is the prime goal of an organization. It is a process of training the employees and makes them understand their responsibilities and their duties with proper motivational factors to reach and build good brand image of the organization with customers. The employee brand is the image presented to an organization’s customers and other relevant stakeholders through its employees. The employee branding process is predicated on achieving and maintaining message consistency throughout the
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