CHAPTER 7 Bonds Valuation CHAPTER ORIENTATION This chapter introduces the concepts that underlie asset valuation. We are specifically concerned with bonds. We also look at the concept of the bondholder’s expected rate of return on an investment. CHAPTER OUTLINE I. Types of bonds A. Debentures: unsecured long-term debt. B. Subordinated debentures: bonds that have a lower claim on assets in the event of liquidation than do other senior debtholders. C. Mortgage bonds: bonds
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STARBUCKS’ FDI Thirty years ago Starbuck was a single store in Seattle’s Pike Place Market selling premium roasted coffee. Today it is a global roaster and retailer of coffee with over 8400 stores‚ more than 2000 of which are to be found in 31 foreign countries. Starbuck corporation set out on its current course in the 1980s when the company’s director of marketing‚ Howard Schultz‚ came back from a trip to Italy enchanted with the Italian coffeehouse experience. Schultz‚ who later became CEO‚ persuaded
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Article Review on Success Stories of Organizations in Marketing. Author: Courtney Gibb‚ Posted: February 13‚ 2013 Starbucks Corporation-- corporate success‚ "local" favorite‚ and Internet sensation—warrants strategic examination. Starbucks has one ‘Super Influencers’. Every loyal customers will surely reappear for their favourite drinks‚ perhaps hot latte? In effect‚ a current relationships are composed and continued existence of brand advocates. This truly holds an authentic across the board
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Starbucks Systematic approach • Encapsulated‚ local approval‚ focus externally (society)‚ social‚ sociology‚ 1990s Understanding external environment 1. Remote and industry environment 2. Customers and markets PESTEL Typical change drivers 1. Homogenisation of customer needs and preferences across markets 2. Development of global supply‚ distribution and communication channels 3. Gain competitive advantage through economies of scale‚ supply chain improvements‚ sorucing lower costs
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2. SWOT ANALYSIS Strengths Brand Image: Starbucks is amongst one of the very few companies that have managed to successfully create market awareness and stir up consumer interest in specialty coffee while at the same time preserving brand dominance. Its focus on consistency in delivering positive consumer experience stresses the point about consumer visits to its cafes being an ‘Experience’ rather than just seeing it as another coffee maker (workforce.com). Unique Strategy: The Ability to capture
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operations and cutomers’ satisfaction.It is an unidentifiable attribute or an intangible asset of a business. It enables the business to earn more than just sufficient profits which induces the entrepreneurs to remain in action all the times. Valuation of goodwill: Cost method It is the value which a rational buyer would pay for the business as a going concern less the value of net assets(assets-liabilities) taken over by the buyer. Cost of goodwill purchased=purchase price-net assets purchased
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the CSR activities of Starbucks Company and the different issues that the organization addresses. Starbucks and their CSR Efforts: The Starbucks Company was initiated in the year 1971 in Seattle when three friends Jerry Baldwin‚ Zev Siegl‚ and Gordon Bowker had opened up a small coffee shop. However there have been several changes over these years where the company experienced selling out and expansion processes before the position where it has reached now (Garza). Starbucks had always considered
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Assignment for Week -2 Chapter 5 (5 - 9) Bond Valuation and Interest Rate Risk Bond L Bond S INS = $100 INS = $100 M = $1‚000 M = $1‚000 N = 15 Years N = 1 Year a) 1) rd = 5% VBL = INT/ (1 + rd)t + M/ (1 + rd)N =INT [1/rd – 1/ rd(1 + rd)N ] + M/ (1 + rd)N =$100 [1/0.05 – 1/ 0.05(1 + 0.05)15] + $1‚000/ (1 + 0.05)15 =$1040 + $480.77 = $1518.98
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COMPANY: STARBUCKS TEAM ASSIGNMENT 5: INNOVATION STRATEGY _Where is your firm’s industry on the life cycle as shown in Exhibit 7.2?_ The coffee brewing industry is in a maturity stage of its life cycle. It has been implanted a few decades ago‚ and now it’s stable. There are a lot of different companies that are in this industry‚ a lot of local coffee shop gets into the market‚ but nothing threatening to the bigger firms. __ _What is the dominant technological design of the industry in which
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Starbucks: Delivering Customer Service This case study is about how Christine Day‚ who is the Vice president of Starbucks trying to deliver her plan to improve Starbucks customer satisfaction score. Starbucks was performing at a rate of 5% or higher sales growth in 11 consecutive years. However‚ Day and her associates discovered in most recent market research that‚ Starbucks was not always meeting its customer’s expectations in customer satisfaction. Day and her associates discussed and came to
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