Table of Contents 1.0 Executive Summary 03 2.0 Company Overview 04 2.1 Company Structure 04 2.2 Mission Statement 05 2.3 Financial Analysis 06 3.0 Competitive Analysis 06 3.1 Second Cup 06 3.2 Timothy’s 08 3.3 The Symposium Cafe 09 3.4 Tim Hortons 10 4.0 Competition in Canada 10 4.1 Direct Competition 10 4.2 Indirect Competition 11 5.0 Starbuck’s Current Positioning 13 5.1 Retail Positioning Matrix 13 6.0 Strengths and Weaknesses 14 6.1 Strengths 14 6.2 Weaknesses 15 7.0 External Factors
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STRATEGIC MANAGEMENT TROY UNIVERSITY TROY UNIVERSITY STARBUCK CASE ANALYSIS STARBUCK CASE ANALYSIS Instructor: Min Carter‚ Ph.D. Instructor: Min Carter‚ Ph.D. LY NGOC HUY TRAN QUOC HUY HOANG VAN VINH TON KHANH PHUONG VU NGUYEN TRAM ANH LY NGOC HUY TRAN QUOC HUY HOANG VAN VINH TON KHANH PHUONG VU NGUYEN TRAM ANH Saigon‚ May 20‚ 2013 Saigon‚ May 20‚ 2013 TABLE OF CONTENTS I. INTRODUCTION 1 II. ANALYSIS FIRM’S CURRENT SITUATON 1 1. Mission 1 2. Vision
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years by opening 150 new Starbucks retail locations within Canada. Profit objective: to increase profit by 8% in the next 2 years by not competing on price. Starbucks should differentiate themselves in other ways‚ whether giving superior value or reducing prices will only waste effort‚ time and emotional costs. Market share: to increase market share from 24% to 30% by 2015 by introducing an extension of a product line. Unique Selling Point Starbucks stands out because of their
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An Analysis of Starbucks Company History Starbucks was opened its first coffee company in Seattle’s Pike place Market on 1971. The name was taken from the first mate in Herman Melville’s Moby Dick (Company Profile‚ 2005). Products Beverages: Brewed coffees‚ Italian-style espresso‚ cold blended beverages‚ roasted whole bean coffees‚ tea products‚ fruit juice‚ sodas‚ and coffee liqueur. Food: Sandwich‚ Salads‚ pastries and ice creams. Non food items: Mugs‚ Travel tumblers
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of coffee ‘Starbucks’ its story begun from 1971 when it has started its first coffee shop. It’s an American brand which is based in Seattle (Washington). With the time the Starbucks has expanded their business around the world and developed the very strong brand recognition. Now today‚ Starbucks is one of the largest coffee businesses in entire world that has got 20‚891 stores in 62 countries and serving billions of customers every day with their huge range of products. The Starbucks is not only
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Introduction to Digital Marketing “Analysis of Starbucks Web site” Irina Popova MIB 17.05.2012 980 words Analysis of Starbucks web site How corporate web site should look like in 2012 and which requirements it should follow to be successful and to help organization to implement its strategy? Let’s explore this topic on the example of Starbucks Company. Today accessibility became the defining factor for future success of a corporate web site. Your adventure starts if you can access company’s
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CASE ANALYSIS AND PROBLEM SOLVING: STARBUCKS Course: Business Policy Ethics and Strategy (F-410) Case Summary Starbucks Corporation is an international coffee company and coffeehouse chain based in Seattle‚ Washington. In October 2006‚ Starbucks was the largest global roaster and retailer of coffee with more than 12‚000 retail stores in 60 countries‚ some 3‚000 of which are to be found in forty countries outside the United States. Looking forward‚ the company expects 50%
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Starbucks Analysis Driving forces: External: a) Different consumer tastes and preferences b) An already established coffee culture in Europe c) Local competitions d) Price sensitivity of the consumers e) Social concerns regarding caffeine‚ and it addictive properties also need to be considered. Internal (from the organizations’ perspective): a) To reach larger economies of scale by selling to more customers in other countries. b) To reduce the risk of over dependence
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determine the value of Starbucks. It is calculated by taking the market value per share divided by the earnings per share. A higher price to earnings ratio shows that the company’s product is in high demand. The current price to earnings ratio of Starbucks is 29.9‚ an increase from its price to earnings ratio of 26.8‚ fifty-two week ago. To understand where Starbucks stands relative to the industry it is in‚ it is useful to take a look at a few of its competitors. One of Starbucks’ competitors‚ Panera
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Starbuck’s Case Analysis Overview Starbucks is a $5.3 million yearly sales company primarily in the Specialty Eatery Industry. They are the number one specialty coffee retailer in the world and ranked number 372 in Forbes 500 companies. Starbucks currently has stores in 35 countries and have managed to build in their brand loyalty having customers that consume their products in average 18 times a month. Coffee is the second most traded commodity in the world and specifically specialty coffee
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