Persuasive Presentation Outline Why Should I Be Considered For The Florida Atlantic University Scholarship? General Goal: To persuade the interviewing committee Specific Goal: To persuade the interviewing committee why I should be considered the ideal candidate for the scholarship of Florida Atlantic University. Final Effect(s): Alter the attitudes‚ beliefs‚ and behaviors of the interviewing committee regarding my position as a scholarship applicant. Persuasive Strategies: Ethos Brief Description
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Starbucks Case Questions 1. What factors accounted for the extraordinary success of Starbucks in the early 1990s? What was so compelling about the Starbucks value proposition? What brand image did Starbucks develop during this period? In 1971 Gerald Baldwin‚ Gordon Bowker and Ziev Siegl opened a specialized arabica beans coffee shop in Seattle’s “Pike Place Market”. In 1982 Schulz joined the team and he went to Italy to understand more about coffee shops. Some years later Schulz bought
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Walkers Crisps & Smith Crisps Pepsico creation Merger of Pepsi-Cola & Frito-Lay Acquisition of Pizza Hut & Taco Bell Merger with The Quaker Oats Company‚ acquisition of IZZE Joint venture with Unilever‚ acquisition of Tropicana & partnership with Starbucks Sources: www.pepsico.com‚ Pepsico Annual Report 2013‚ www.wikipedia.com‚ www.forbes.com Acquisition of Mabel 4 Introduction Introduction History Market analysis Market definition Market size Market evolution Market trends Consumer trends
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Assignment #1-1: Case Study # 7 - Starbucks by Nguyen Thi Huong (MBA) Student ID: 201305046 November 2013 TABLE OF CONTENTS Page Executive Summary 4 Introduction 6 From a humble coffee shop in Seattle‚ Starbuck Coffee Company has grown into a dominant multinational corporation all over the world. Starbucks is continuously striving to maintain its position in a fast-moving and changeable coffee industry. 6 A. Environment 6 - Strong Financials: Starbucks after becoming a public company
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herself - “Life is much more successfully looked at from a single window”. – One point of view – Nick – cryptogramatic - Isolation – cannot form a relationship “I was conscious of wanting to look squarely at everyone‚ and yet to avoid all eyes” – cannot trust his perspective – notes his role as a narrator “rush out of the house‚ child in arms” – melodramatic – giving the story an imaginary aspect * The presentation of Daisy Buchanan and Jordan Baker Daisy can be read in two ways – trapped
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Unlocking Britain’s Shale Gas Potential Key Deliverables Identification of three shale gas delivery options Options appraisal and SWOT analysis Project strategy and rationale UK Energy Mix 2013 11% 2% UK Energy Mix 2013 38% 21% 28 % Coal Natural Gas Nuclear Renewables Other Potential benefits of UK shale gas development • Potential jobs created in the UK – 74‚000 • £1.1bn over a 25 year period for local communities • Lower wholesale energy costs that could total £17 billion between 2014
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Case Study: Starbucks • Analyze Starbuck’s industry environment using Porter’s Five Forces Model. Is it attractive or unattractive overall? Which of the five forces is the most important threat to Starbucks and why? Industry Definition – this is an industry of specialty coffee retailing. Threat of Entry Cost Advantages – Yes (since profit margins can be improved based on the point at which the business defines the transfer of the good to the customer – for e.g. for a retail
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1. Strategic Group of the Company and the Dynamics of the Industry Structure 5 2.2. Starbucks in Romania - Market Environment 6 CHAPTER 3 8 Organizational Purpose 8 3.1. Mission and Vision 8 3.2. Values and Objectives 9 CHAPTER 4 9 Diagnosing the Strategic Capabilities within the Company 9 4.1. SWOT Analysis 10 4.2. Starbucks’ Corporate Capabilities 11 CHAPTER 5 12 Limitations of Starbucks Strategic Management and Capabilities 12 CHAPTER 6 14 Strategy Development 14 6.1
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MGT 488 Strategic Management: The Capstone Credit hours: 3 Term & year: Spring 2014 Delivery Mode: Tuesdays‚ 6-8:30 p.m.‚ UHB 1002‚ Lecture/Discussion Instructor: Carolee Rigsbee Office: UHB 4077 Office Hours: By appointment Phone: 217.206.8254 Email: crigs2@uis.edu Fax: 217.206.7543 Course Description (per catalog) “This course integrates concepts from CBM core courses to study key issues facing top managers and management teams. Students will analyze industry environments
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Starbucks case study analysis Founding Starbucks is an international coffee company and coffeehouse chain based in Seattle‚ Washington. Starbucks is the largest coffeehouse company in the world‚ with 19‚435 stores in 58 countries‚ The first Starbucks opened in Seattle‚ Washington‚ on March 30‚ 1971 by three partners: English teacher Jerry Baldwin‚ history teacher Zev Siegl‚ and writer Gordon Bowker. The three were motivated to sell coffe with a high quality to the customers. Starbucks sells drip
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