BLUE OCEAN STRATEGY STARBUCKS Starbucks Corporation‚ generally known as Starbucks Coffee‚ is an American global coffee company and coffeehouse chain based in Seattle‚ Washington. Starbucks is the largest coffeehouse company in the world ahead of UK rival Costa Coffee. The largest coffee house in the world with 21‚160 stores in 63 countries was operating in a highly competitive market place and needed to re-define its proposition to its consumer base. The Eliminate -Reduce -Raise - Create Grid Eliminate:
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Group Assignment #1: Problem Analysis of Cott Corporation Group Assignment #1 – Cott Corporation Summary Cott was found by a Montreal clothier‚ Harry Pencer in 1955. The company imported bottled and canned soft drink into Quebec from the US. After Harry Pencer’s death in 1983‚ his three sons‚ Samuel‚ Gerry‚ and Bill‚ inherited Cott. Once Gerry Pencer became CEO of Cott in 1988‚ he transformed Cott into the largest
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OBSERVATIONAL RESEARCH PAPER This paper is about the observational research I did for Starbucks Corporation. I observed their customers consuming their product. Starbucks is amongst the most popular coffee retail shop in United States. On completing this observation‚ I came to the conclusion‚ that the major customer of Starbucks were women in the age group of 18 to 70 years of age. Of my six hours of visit at Starbucks on a Wednesday I observed that there was merchandise for example cups‚ mugs‚ coffer
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Starbucks’ Expansion Starbucks’ global corporate goal is to become the leasing coffee seller and brand in each of its expansion targets. They aim to do this through their finest quality coffee and other products‚ and by means of their high-quality customer service. Right now‚ Starbucks is known around the world but its expansion plans are still not finished. The company seems to be invincible and promising in the coffee industry right now as it already has 6‚000 outlets in 28 countries with
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Synopsis The Starbucks Corporation is a leader in creating high-quality Italian style espresso drinks and master-piece tea drinks‚ providing a variety of pastries and confections as well as coffee-related accessories and equipment throughout their global retail stores. While Starbucks is committed to achieving the goal as the most recognized and respected brand in the world‚ they are focused on ensuring best practices are created and implemented fashionably and in a timely manner. Starbucks is recognized
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A SWOT Analysis of the Kyocera Corporation In April of 1959‚ Kazuo Inamori started a small ceramics company in Kyoto‚ Japan. With only three million yen in capital‚ and a work force of only twenty-eight employees‚ Kyoto Ceramics (later shortened to Kyocera) began to produce quality ceramic products. Since then it has grown into a corporation that produces various business equipment‚ electronic devices‚ and ceramic products. The corporation now has over fourteen thousand employees‚ and over one
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Business Analysis Part I Business Analysis Part I One of the most vital roles of business leaders today is the ability to conduct a comprehensive and honest analysis of the business. Such analysis can be conducted for strategic and business planning purposes or simply to determine if a company is a good investment opportunity. To demonstrate the importance of business analysis from both a business leader’s strategic point of view and from a business investor’s point view‚ this paper will provide
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SWOT Analysis of McDonalds Corporation By Angela B. Strengths 1) Brand recognition 2) Economic risk spread globally 3) Specialized Training and Career Path 4) Tech – analysis‚ supply chain‚ customer access 5) Sensitive to cultural diversity in global market Weaknesses 1) Market saturation‚ especially in USA 2) Consumer consciousness of unhealthy menu 3) High employee turnover including managers 4) Excessive debt 5) Sell-off by franchisees due to increased fees Opportunities
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jingying (CEO 0f Starbucks China) $14.9 billion (total 2013) $9.17 billion(China 2013) 10.4%(2013) 200000 (total 2013)12000 (China 2013) Coasta Coffee‚ McCafe2 Company Background & History History of Starbucks In 1971‚ Starbucks opens first store in Seattle’s Pike Place Market. In 1982‚Howard Schultz joined Starbucks as the director of retail operations and marketing. Starbucks begins providing coffee to fine restaurants and espresso bars. In 1984‚ the first Starbucks® Caffè Latte
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While comparing the websites of Starbucks and McDonald’s I came to the conclusion that Starbucks is much more customer oriented when it comes to their coffee selection. On the Starbucks website a customer can go online and search the many different types of coffee Starbucks has to offer. You can filter out which kinds of coffee you do not like and the website will show you exactly what you are looking for and show you the exact price. While on the McDonald’s website there is just a list of different
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