Case study number 1 Question 1: Which company orientation (product‚ production‚ selling or market) can best describe McDonald’s activities? What makes you think so? In the case of McDonald’s activities the company orientation is selling and I will explain why. In first I’ll explain what is the selling orientation‚ and in second why it’s the McDonald orientation. If we look at the definition in the book “Marketing Management” the selling philosophy or orientation is “a focus on making sales
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so distinctive about services marketing that it requires a special approach‚ set of concepts‚ and body of knowledge? Services are defined in as “deeds‚ processes and performances”. None of these physical objects are physical objects in which a customer can take ownership of‚ because it is so different from products‚ service marketing requires a special approach‚ set of concepts and body of knowledge. 2. What do you mean by variability of inputs and outputs in services? Give two examples.
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Federal Express – delivering the goods Kevan Scholes This case study looks at how new business models can create vast improvements in competitiveness. However‚ the models must be suited to the business environment at the time and will have a ‘shelf-life’ as the business environment changes. The case study looks at one on the world’s most successful adopters of a new business model that transformed the airfreight and package delivery sectors worldwide. But the advent of the internet in the mid-1990s
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would you evaluate the School House business model? Ms. Weeks was a Greensboro girl who came to Duke with an interest in fashion and concern for exploited workers in the third world sweat shops which produce much of the world’s clothing. She managed to obtain a Fulbright Scholarship to study in Sri Lanka‚ a small country 10‚000 miles away which was trying to brand itself as a source of clothing that was produced ethically. To make a long story short‚ Ms. Weeks founded School House and launched a factory
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Starbucks Experience and Social Media Being a barista on the internet A. Introduction In the realm of global economic crisis‚ Starbucks had started to experience losing revenue and shifting market segment from High income‚ well-educated‚ white-collar professionals between the ages of 25 and 45 to younger generation. The newer customers were younger‚ less well-educated‚ and in a lower income bracket- than their more established customers- had less frequent visits and a different perception
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lecturer. Please write your answers very clearly. If you do not understand any of the questions please ask your lecturer for defined explanation Why is it necessary to clearly identify‚ before designing product and service offerings‚ customer needs‚ and what are some of the less obvious service aspects that might inform purchasing decisions?__________________________________________________________________________________________________________________________________________________________________
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desirability of a thing. It is a subjective assessment. The value of IT depends very much on how a business and its individual managers choose to view it. Strategic positioning‚ increased productivity‚ improved decision making‚ cost savings‚ or improved service are all ways value could be defined. It is tied to the organization’s business model because adding value with IT should enable a firm to do it business better. One company sees value resulting from all parts of the organization having the same
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Automated Customer Service: Advantages Outweigh Disadvantages The marketplace in the world today is more competitive than ever before. Businesses are trying to increase profits and lower operating costs. Stockholders are insisting that companies make money‚ thus increasing their stock portfolios. Consumers are busier than at any point in the history of man. They work longer hours and try to squeeze more extracurricular activities into their evenings. Into this arena has come the automated customer
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Summary: The dishonest behavior that the employees of the plating department are engaged in has no negative effects on the desired output of the department. As a result‚ the Slade management should not be consumed with addressing this issue and consider it a low priority. However‚ Ralph Porter must consider why employees are forced to fulfill their basic needs outside procedure and address the flaws of a department policy that rewards attendance and discourages productivity. Sarto Group/Team Norms:
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CUSTOMER SERVICE EXPERIENCES Here I am going to describe one of the best customer service experience of my life‚ it is all about the warranty claim of my previous laptop. I was living in Cyprus‚ Nicosia i purchased a dell studio 1555 laptop from Tepenter Computers (PVT). It was working properly in the 1st year but after that I found a problem‚ the brightness of its LCD was going lower day by days. So I decided for warranty claim and went Dell support centre (DSC) in Nicosia. When I reached somewhere
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