OBSERVATIONAL RESEARCH PAPER This paper is about the observational research I did for Starbucks Corporation. I observed their customers consuming their product. Starbucks is amongst the most popular coffee retail shop in United States. On completing this observation‚ I came to the conclusion‚ that the major customer of Starbucks were women in the age group of 18 to 70 years of age. Of my six hours of visit at Starbucks on a Wednesday I observed that there was merchandise for example cups‚ mugs
Premium Coffee
Name Date Ethnographic Observation I set out to find a place to begin my observations‚ not knowing what to fully expect‚ what I may find. So I decided to look around at what is close to my home that isn’t a place I frequent or have even visited at all. Then it came to me‚ the Starbucks that is only about a mile away is a perfect place for me to observe subjects that I would consider different from myself‚ seeing as how I consider such obscene prices for coffee ridiculous. Starbucks is a very
Premium Coffee Starbucks Observation
The group I chose to do my ethnographic research on was the Mennonites. I was able to meet with and interview a man‚ Jon Tullis. He was able to give me a lot of information for this paper. Jon belongs to a conservative group‚ which practices some different beliefs than other religions or groups. The Mennonites derived their name from Menno Simons a former Dutch priest. They are known as the plain people because of their simple lifestyles. The Mennonite population was established because of disagreement
Premium Christianity Amish Religion
Ethnographic Research Ethnography is a type of social science research that investigates the practices and life of a community‚ by becoming one of its members. It is based on learning about a context and the people living in it‚ by understanding their values‚ needs and vocabulary. It requires faithful reporting of what is experienced or observed‚ avoiding any interpretation or evaluation as far as possible. Within the field of experience design‚ ethnography or video ethnography are methods used
Premium Ethnography Participant observation Participation
The problem of gaining access can provide important insights into the nature and organization of the social setting under study. In what ways can issues influence the outcome of ethnographic research? What strategies can researchers adopt to overcome obstacles to access? ‘Ethnography is branch of anthropology which has aided social researchers in the quest for a deeper understanding of different societies‚ social groups or cultures’ (Hammersely‚ 1995p365). The purpose this essay is to gain
Premium Research Sociology Ethnography
interpretation of ethnography is the study and analysis of people based on culture‚ history‚ and society. This definition is loosely based off the interpretation by Tim Ingold in his piece That’s enough about ethnography. Yet. From my experience reading ethnographic pieces‚ it appears that ethnography is far more than a study but also defines the experiences and process of the ethnographer capturing and portraying a social space. A world‚ through the eyes of a scholar‚ lends to‚ “a judgment that is cast upon
Premium
Ethnographic Interview: Taiwan Culture Experience 1 Ethnographic Interview: Taiwan Culture Experience Vntge Jayne Clark Atlanta University Communication Cultural Diversity‚ Professor Howell March 14‚ 2011 2 PRECONCEPTIONS Culture is defined as the traditions‚ customs‚ norms‚ beliefs‚ values and thought patterning passed down from generation to generation (Jandt 2010). The world consists of many different cultures. In
Premium United States Taiwan
is true‚ and objective? If the films compare and analyze the context (religion‚ language‚ etc.) well‚ we call these kinds of films as ‘ethnographic’ films. A simple question can be appeared in our minds: which films are the ethnographic films? We will try to find an answer to this question with discussing the intentions‚ the wholeness and the ethics of ethnographic film-making. The films (or documentaries) are not naïve as we think. To find the reasons for making a film‚ we should ask questions
Premium Culture Native Americans in the United States Documentary film
Research Proposal 1.The Starbucks “Sing Your Own Song Event” 2. The purpose is to answers the central question: How can music contribute to conveying Starbucks’ experience to the Dutch consumer? 3.(a) What is the new concept to be tested? (b) How can music contribute to conveying Starbucks’ experience to the Dutch consumer? (c) Why do people avoid the Starbucks brand? (d) Why do people have an unfavourable attitude towards Starbucks‚ so much so that they avoid the brand
Premium Coffee Qualitative research Starbucks
Starbucks Abdullah Alshawdhabi Coleman University Starbucks The Starbucks Corporation is an American global coffee house that is stationed in Seattle Washington. Starbucks was founded in 1971 by three students that met at the University of San Francisco; Jerry Baldwin who was an English teacher‚ Zev Siegl who was a History teacher‚ and Gordon Bowker who was a Writer. They were inspired by their friend by the name of Alfred Peet‚ who was a coffee roasting entrepreneur who taught them about
Premium Coffee Starbucks