The Status of Starbucks For my ethnography project‚ I decided to observe the Starbucks on Rockside Road in Independence‚ Ohio. My plan was to observe the subculture of Starbucks’ customers. A subculture is defined as a “structured social inequality or‚ more specifically‚ systematic inequalities between groups of people that arise as intended or unintended consequences of social processes and relationships.” My question was twofold. Does Starbucks appeal to certain social statuses? And if so‚
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Ethnography (from Greek word ethnos = folk/people and grapho = to write) is a qualitative research method aimed to learn and understand cultural phenomena which reflect the knowledge and system of meanings guiding the life of a cultural group (Agar 1996). It was pioneered in the field of socio-cultural anthropology but has also become a popular method in various other fields of social sciences—particularly in sociology‚ communication studies‚ and history —that study people‚ ethnic groups and other
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What makes ethnography distinctive as a research methodology compare to other approaches to study social deviance? Ethnographies of deviant behavior are one of the most popular within the sociological genre. It identifies studies that involves ‘personal observation‚ interaction‚ and experience (as) the only way to acquire accurate knowledge about deviant behaviour’ (Adler‚ 1985:11) Ethnography requires having a input to various fields such as anthropology‚ sociology and criminology in order to
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Abdullah (08456762) Is ethnography fact or fiction? Writing ethnography is always a sensitive proposition since it involves representing a culture and social realities with countless factors to be taken into consideration‚ for example: power. Although‚ at times one still hears of it referred to as ideal and neutral ethnography that yields reality in the way it is presented without being questioned‚ criticised and diagnosed by personal values (Pratt‚ 1986:27). Ethnography cannot be easily pinned
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groups and people as they go about their everyday lives.” Ethnographers do this by going out and “getting close” to the participants for prolonged periods of time in their natural setting. Emerson et al. Writing Ethnographic Fieldnotes‚ p.1 Ethnography moves from the specific to the general. (inductive) Practice of providing ethnographic reports through a thick description--- notes that exhibit depth and complexity. As Neuman noted‚ an event could take 3 minutes‚ but require many pages of descriptive
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Kevin Glazer Anthro-3 Chino Ethnography and Culture The article begins by giving an example of how most Americans approach the study of science. The quote states…“ most Americans observe whatever we wish to understand‚ introduce our own classification of what is going on‚ and explain what we see in our own terms.” Basically what the opening quote is implying is that instead of trying to understand why something happens‚ or why someone acts someway; we try to compare ourselves to the situation
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Ethnography is defined as a branch of anthropology dealing with the scientific description of individual cultures. Anthropology meaning the science that deals with the origins‚ physical and cultural development‚ biological characteristics‚ and social customs and beliefs of humankind. Anthropologists Bronislaw Malinowski and Margaret Mead are often identified as important players in the beginning of the professional field of ethnography. Malinowski’s first work was done in the Trobriand Islands of
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VSI chapter 1 Ethnography is to a cultural or social anthropologist to what lab research is to a biologist. Anthropoligist study all kinds of culture and societies. However‚ it is a sense of popularity for anthropologist to study the smaller isolated societies since most don’t have a writing record and their culture is in danger due to western influences. Without an ethnographer there‚ there would be no one to observe and record the case. Ina Mone’s support for betrothal mariage is the cause
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Visual Ethnograpy in User Studies and Product and Service Development Contents * Differences between customer and user studies * User studies and visual ethnography * User study processes * Preparation * Gathering information * Joint interpretation and analysis * Presenting information in a clear format * Utilisation of information * User studies and user-centred design * Research ethics * Assignment Objective of the module
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Topic: Ethnographie s Topic Coverage • Varieties of Talk • The Ethnography of Speaking • Ethnomethodology Introduction Speech is used between different ways among different groups of people. As we will see‚ each group has its own norms of linguistic behavior. A particular group may not encourage talking for the sake of talking‚ and members of such a group may appear quite taciturn to outsiders who relish talk ‚ or they may feel overwhelmed by the demands made on them if those others insist
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