STRATEGIC MANAGEMENT TROY UNIVERSITY TROY UNIVERSITY STARBUCK CASE ANALYSIS STARBUCK CASE ANALYSIS Instructor: Min Carter‚ Ph.D. Instructor: Min Carter‚ Ph.D. LY NGOC HUY TRAN QUOC HUY HOANG VAN VINH TON KHANH PHUONG VU NGUYEN TRAM ANH LY NGOC HUY TRAN QUOC HUY HOANG VAN VINH TON KHANH PHUONG VU NGUYEN TRAM ANH Saigon‚ May 20‚ 2013 Saigon‚ May 20‚ 2013 TABLE OF CONTENTS I. INTRODUCTION 1 II. ANALYSIS FIRM’S CURRENT SITUATON 1 1. Mission 1 2. Vision
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Introduction to Digital Marketing “Analysis of Starbucks Web site” Irina Popova MIB 17.05.2012 980 words Analysis of Starbucks web site How corporate web site should look like in 2012 and which requirements it should follow to be successful and to help organization to implement its strategy? Let’s explore this topic on the example of Starbucks Company. Today accessibility became the defining factor for future success of a corporate web site. Your adventure starts if you can access company’s
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An Analysis of Starbucks Company History Starbucks was opened its first coffee company in Seattle’s Pike place Market on 1971. The name was taken from the first mate in Herman Melville’s Moby Dick (Company Profile‚ 2005). Products Beverages: Brewed coffees‚ Italian-style espresso‚ cold blended beverages‚ roasted whole bean coffees‚ tea products‚ fruit juice‚ sodas‚ and coffee liqueur. Food: Sandwich‚ Salads‚ pastries and ice creams. Non food items: Mugs‚ Travel tumblers
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Starbucks Analysis Driving forces: External: a) Different consumer tastes and preferences b) An already established coffee culture in Europe c) Local competitions d) Price sensitivity of the consumers e) Social concerns regarding caffeine‚ and it addictive properties also need to be considered. Internal (from the organizations’ perspective): a) To reach larger economies of scale by selling to more customers in other countries. b) To reduce the risk of over dependence
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Liquidity Ratios 2012 2011 Current Ratio 20‚025/24‚025=0.83 17‚003/27‚075=0.63 Quick Ratio (7‚138+10‚744)/24‚025=0.74 (6‚252+9‚259)/27‚075=0.57 Activity Ratios Receivable Turnover 46‚417/((10‚744+9‚259)/2)=4.6 45‚884/((9‚259+8‚784)/2)=5.1 Inventory Turnover 31‚546/((486+537)/2)=61.7 30‚814/((537+433)/2)=63.5 Profitability Ratios Rate of Return on Assets 7‚003/((139‚576+151‚220)/2)=4.8% 7‚870/((151‚220+156‚985)/2)=5.1% Rate of Return on (7‚003-56)/((78
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Ratio analysis 1. Liquidity ratio The liquidity ratios measure the company’s ability to meet its short-term debt obligations (Intermediate accounting- Kieso‚ D.E.‚ J.J. Weygandt and T.D. Warfield). These ratios include current ratios‚ quick ratios‚ and cash ratio. Current ratio: the current ratio of GM has increased from 1.29 in 2012 to 1.30 in 2013. With a higher ratio in 2013‚ it’s better for GM to meet its short-term obligation. Quick ratio: the quick ratio of GM has improved from 0.79 in 2012
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The ratios considered useful by upper management will be different than what an investor consider useful. Senior management will be concerned with the ratio like return on total assets because they want to know how the company is fairing overall and whether they will be able to meet the debt holders liability and shareholders expectation. An investor will be more concerned with ratios like return on equity because they just want to know how whether they will be able to make profit on their investment
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January 2012 STARBUCKS: FROM BEAN TO CUP Introduction to the Financial Statements ------------------------------------------------- The purpose of this assignment is to increase your understanding of the information contained in a firm’s financial statements and of the relationship between the statements. As you study financial accounting‚ we will focus on using financial information in a meaningful way‚ to understand the firm’s past performance and project its future performance. One
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RATIO ANALYSIS Ratios | 2007 | 2008 | 2009 | Current Ratio | 0.98 | 0.79 | 0.91 | Quick Ratio | 0.66 | 0.41 | 0.46 | Working Capital | (43318926) | (480192556) | (199882615) | ------------------------------------------------- 2007 Current Ratio (C.R):- It shows the relationship between size of current assets and size of current liabilities. Current Ratio=Current Assets (C.A)/Current Liabilities (C.L) The standard of current ratio is (2/1) means
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* Findings and Analysis: Liquidity Ratio 1. Current Ratio: A company’s current assets divided by its current liabilities is known as the Current Ratio. This ratio is regarded as a measure of short-term debt paying ability. It measures the capability to obsolete the current liability with comparing to current asset by how many times. The equation is- Current Ratio = Current AssetCurrent Liability * The general rule of thumb calls for a current ratio of at least 2:1. If it is greater than
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