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    1 Cost Leadership

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    command prices at or near the industry average.   2. Differentiation In a differentiation strategy a firm seeks to be unique in its industry along some dimensions that are widely valued by buyers. It selects one or more attributes that many buyers in an industry perceive as important‚ and uniquely positions itself to meet those needs. It is rewarded for its uniqueness with a premium price.   3. Focus The generic strategy of focus rests on the choice of a narrow competitive scope within an industry. The

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    Chess

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    websites and social media. 2. Using Porter’s generic strategies model‚ what do you think is the NBA’s overall strategy or strategies? I have analyzed Porter’s generic strategies model and I think that NBA uses differentiation. Because they differentiate content to lead by making used of technological advance provided by Akamai’s. May be they also use other specific strategies like global strategy‚ celebrity strategy and partnership strategy thus‚ increasing the NBA popularity all over the

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    advantage. The two approaches formed by the debate ― the positioning approach and the resource-based approach: have become apparent strategies of attaining and sustaining a competitive advantage (Barney‚ 1991; Porter‚ 1996). Regardless of the approach‚ attaining both customer- value and product differentiation are the two determinants of a successful business strategy (Barney‚ 1991; Porter‚ 1996; Woodcruff‚ 1997). The positioning approach‚ often referred to as the “outside-in” approach‚ starts by

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    Kit Kat

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    published or unpublished work of any other person is duly and fully acknowledged therein. Signed……………………………………………………………………………. Date submitted ………………………………………………………………… Table of Contents 1: INTRODUCTION 4 2. Generic Strategy 4 3. Ebola and Kit Kat..........................................................................................................7 4. Conclusion 8 5. List of References 9 1: INTRODUCTION Kit Kat started in August 29 in 1935 in

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    leading brands like Head & Shoulder‚ Gillette‚ Oral B‚ Fabrics‚ Pampers and many more. Touching more than 4 billion consumers worldwide every day‚ the company sales volume as of fiscal year ending June 30‚ 2013 was more than 80 billion in sales. The Strategy – Unique Value According to Michael Porter‚ He argued that organizations that focus solely on operation effectiveness is not enough‚ they will only be successful if they are able to provide a unique value that is sustainable for a long term. Organizations

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    environment. Using these analytical tools‚ the author deems how well ARM’s strategy fits within the constraints of the external environment‚ the distinctive elements of ARM’s products and services that distinguish it from its competitors and the sustainability of this strategy in the long-term. The paper concludes that‚ while presently the semi-conductor industry is significantly challenging‚ ARM has developed a differentiated strategy‚ which is capable of competing with large rivals‚ such as Intel‚ and

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    Strategic Management Report

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    .................................................................................................. - 5 PESTEL Analysis ............................................................................................................ - 8 Porter’s generic strategies ............................................................................................ - 12 Conclusion .................................................................................................................... - 15 Bibliography

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    three generic strategies when entering a new market. Identify one of the other strategies and compare the two. Organizations typically follow one of Porter’s three generic strategies when entering a new market: Broad cost leadership Broad differentiation Focused strategy Cost Leadership Strategy : This strategy involves the organization aiming to be the lowest cost producer and/or distributor within their industry. Eg: Toyota Focus (Niche) Strategy: Under a focus strategy a business

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    Case Study

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    Assignment 2 Q1: Analyze the environment in which tele-shopping was attempted. Ans1: First let us know what is teleshopping - "The basic concept of telemarketing is that you should be offering what is not available in the retail market. With the growing popularity of satellite and cable television in the late 1990s‚ changes in lifestyle and a general improvement in the standard of living‚ teleshopping picked up momentum. By 2001‚ the total teleshopping network business in the world amounted

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    ............ 4 4. Generic Business Level Strategy .................................................................. 5 5. Strategies Revision of JB Hi-Fi Holding Ltd .............................................. 6 5.1. Strategy One - Expansion of Online Product Range and Depth ................ 6 5.2. Strategy Two - Expansion of JB Hi-Fi HOME Branded Stores ................. 7 6. Corporate Balanced Scorecard (BSC) for JB Hi-Fi .................................. 9 6.1. Strategy Map .............

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