…………...10 New position for a selected service of Starbucks Vietnam…………………… 10 Conclusion 12 References 13 Introduction Starbucks was founded in 1971 in Seattle. It has grown rapidly and it has become the premier roaster and retailer of specialty coffee in the world. It has about 18‚000 (2013) stories in 62 countries. Starbucks coffee company is headquartered in Washington‚ United States. Early in 2013‚ Starbucks has been present in Ho Chi Minh city‚ Vietnam. This assignment
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Eleven lessons: managing design in eleven global brands Design at Starbucks From its beginnings as a single coffee shop in Seattle 35 years ago‚ Starbucks is now a global brand which uses design to aid the delivery of a distinctive service experience to its customers. The Starbucks Global Creative team manages regularly changing design themes while working within a global brand. Overview Starbucks uses design It has developed a strategy that allows it to balance regularly changing design
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reason Starbucks became disenchanted with its previous strategy of licensing its format strategy to foreign operators because the pure licensing agreement would not give Starbucks the full control that they wanted‚ so Starbucks did joint ventures with japan and every other country. With the joint venture‚ this gave local retailers just as much stake in the operation as the actual company. But also giving them the control they wanted. After the joint venture was established then the Starbucks format
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Picture source: http://www.tourist-destinations.net/2012/05/thailand-travelguide.html INT 113 – Milestone One Location / Climate / Culture • • • • Location – Southeastern Asia‚ surrounded by Andaman Sea & Gulf of Thailand Thailand is two times the size of Wyoming 513‚120 sq. km. Tropical Climate ▫ Mid-May – September – rainy‚ warm cloudy southwest monsoon ▫ November – Mid-March – dry‚ cool northeast monsoon ▫ Southern Isthmus is always hot and humid • Language Spoken ▫ Thai – 95.9% Speak ▫ Burmese
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How has technology changed through time? Technology has changed dramatically though time‚ for the better‚ and for the worst. When the first phone was made‚ it wasn’t made for moving around. But then as the phone evolved‚ it was made about the size of a brick‚ but it was portable. Then it kept getting smaller and smaller. Now it has gotten bigger‚ but thinner. One drop and the whole phone could smash. I don’t know why people would want a phone like that? Computers have also changed a lot. Like
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1.1 Starbucks Corporation Company background Starbucks Corporation is an American global coffee company and coffeehouse chain based in Seattle Washington. Starbucks is the largest coffeehouse company in the world. Starbucks Corporation has total 17‚651 stores in 60 countries in the world. Starbucks sells Handcrafted Beverages such as drip brewed coffee‚ hot and iced espresso beverages‚ Frappuccino® coffee and non‐coffee blended beverages‚ smoothies and Tazo® teas. Besides that‚ Starbucks also
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Country Profile Official Name and Flag Thailand * Officially the Kingdom of Thailand * Formerly known as Siam * On July 20th‚ 1948‚ the Siamese constituent assembly voted to change the name of Siam to Thailand‚ the change to come into effect the following year. Muang Thai or Thailand means ‘land of the free’ and the name had been changed before‚ in 1939 under the fascist military dictatorship of Field Marshal Luang Phibunsongkhram‚ but the anti-Axis powers refused to recognise
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Starbucks International Operations Starbucks started to decide on expansion by about the mid 1990 ’s‚ when the market became saturated. Market saturation is when a company or firm has covered an area so thoroughly with its presence‚ that it can no longer experience growth. Because of the market saturation‚ there were declining sales throughout stores. The company ’s original marketing strategy was to blanket a region with new stores. The idea behind this was to reduce a customer ’s wait in
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Long neck In Thailand Long Neck people are originating in the Shan State in Burma is a Union of Myanmar these unique people are a small minority of the Karennin or Red Karen people of Burma and they are have also In Northern Thailand. They are from Padaung tribe synonym Kayan tribe and this tribe has today a number about 50.000 persons. "Kayan Lahwi" is developed as a combination of Kayan by slash and burn and Lawi tribe by neck rings from Laos and North Thailand. Padaung (Yan Pa Doung) is
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How has Starbucks managed to secure top employee? The goal of the chairman Howard Schultz for his brand Starbucks is to establish it as the most recognizable and respectable brand in the world‚ in order to do so‚ Human Resource department has put a lot of effort by multiple channels. By considering different backgrounds and needs of its staff‚ Starbucks implement different path and plans to help staff’s further career to next peak. By closer its distance between the staff and company‚ it’s also
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