Question: Prepare creative strategy for Sun Chips/ AIUB/ i-Phone? Answer: The creative strategy for Sun Chips can be- • TV Commercial: For sun chips TVC will be the most effective strategy to introduce in the market. The TVC should be shown in the television in perfect time when their target customers are available. Mostly kids are the target customer for chips so the advertising should be shown in TV after their school time and play time in the evening. • Radio: To grab customer attention secondly
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Case Study Starbucks coffee to go to mobile commerce Mobile commerce is pushed constantly. In this case‚ Starbucks started a new attempt that encouraged on-site customers to text to receive offers for discounts and drink upgrades‚ then customers may pay the bills smoothly by 2D barcodes were scanned. Moreover‚ it also explored in other fields such as how to build loyalty‚ traffic‚ and mobile edge through mobile commerce. 1. Why do businesses need information technology? What are the advantages
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RED BULL IMC CAMPAIGN Assignment Objective • IMC can create competitive advantage‚ boost sales and profits‚ while saving money‚ time and stress. • It wraps communications around customers and helps them move through the various stages of the buying process. • This ’Relationship Marketing’ cements a bond of loyalty with customers which can protect them from the inevitable onslaught of competition. • IMC also increases profits through increased effectiveness. At its most basic
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Cory Gump MGMT 495 Case Study: Starbucks August 7‚ 2007 Before Howard Schultz joined Starbucks‚ they were a small company in the market of selling fine quality coffee beans. Howard Schultz’s strategic vision was to modify the format of Starbucks’ stores‚ incorporating an American version of the coffee bar culture. His vision was met with great initial resistance by Starbucks’ management‚ which was eventually quelled by strong sales performances. Also included in Schultz’s strategic vision
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COMMUNICATION (IMC) According to Wikipedia‚ integrated marketing communications (IMC) is defined as a process for managing customer relationships that drive brand value primarily through communication efforts. Such efforts often include cross-functional processes that create and nourish profitable relationships with customers and other stakeholders by strategically controlling or influencing all messages sent to these groups and encouraging data-driven‚ purposeful dialog with them. IMC includes the
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Integrated Marketing Communication plan has been produced by means of the brand Milo. The IMC plan will demonstrate a situation analysis‚ which discusses the current internal and external position of Milo. Within the situation analysis‚ the information conducted is about the brand‚ competitors‚ the outside environment‚ threats and opportunities. This therefore helped investigating into a target audience‚ in this case the age group 25-34 year olds have been selected. The areas that have been explored within
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PowerAde is a sports drink targeted at people with active lifestyles‚ and is designed to enhance performance. PowerAde is a good example of an IMC campaign‚ as it uses many different channels to communicate its brand‚ and it integrates these very effectively. PowerAde is a well established brand with a strong customer base. This is a testament to their successful IMC campaigns which incorporate TV media advertising ‚ endorsement strategies PR and social media. Discussion of PoweAde’s integrated marketing
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BEHAVIOURAL SEQUENCE MODEL 8. CREATIVE STRATEGY 8.1 KEY BENEFIT CLAIMS 8.2 THE BIG IDEA 8.3 BRAND AWARENESS AND BRAND ATTITUDE 9. MEDIA STRATEGY 9.1 MEDIA SCHEDULE AND COSTS 9.2 MEDIA CHOICES 10. OTHER IMC ACTIVITIES 10.1 EVENT MARKETING I 10.2 EVENT MARKETING II 10.3 PUBLIC RELATIONS 10.4 VIRAL MARKETING 11. EVALUATION AND CONTROL 12. REFERENCES 13. APPENDIXES APPENDIX A APPENDIX B APPENDIX C APPENDIX D APPENDIX
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Starbucks: Delivering Customer Service This case study is about how Christine Day‚ who is the Vice president of Starbucks trying to deliver her plan to improve Starbucks customer satisfaction score. Starbucks was performing at a rate of 5% or higher sales growth in 11 consecutive years. However‚ Day and her associates discovered in most recent market research that‚ Starbucks was not always meeting its customer’s expectations in customer satisfaction. Day and her associates discussed and came to
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Industry Background The automotive industry in Canada is currently the ninth largest auto producer in the world‚ and is the biggest contributor for Canada’s GDP. Over 550‚000 jobs in Canada are formed from the $19.4 billion dollar industry. Automotive vehicles are a necessary part of most individual’s lives‚ and are used for work or/and pleasure. Vehicle assemblers in Canada are highly competitive and account for 3.7% of the world total population. With roughly 68.6 million units and a surplus
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