Starbucks Strategic Plan � PAGE * MERGEFORMAT �23� Running head: STARBUCKS STRATEGIC PLAN Starbucks Strategic Plan University of Phoenix � TABLE OF CONTENTS 31. EXECUTIVE SUMMARY � 32. COMPANY BACKGROUND � 33. VISION STATEMENT � 34. MISSION STATEMENT � 35. VALUES STATEMENT � 46. ENVIRONMENTAL ANALYSIS � 46.1. External Environment � 56.2. Opportunities and Threats � 66.3. Competitive Analysis � 86.4. Economic Analysis � 106.5. Non-Economic Factors in the Remote Environment � 126
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Global forces and the European Brewing industry –Case 1 Table of Contents Introduction……………………………………………………………2 PESTEL……………………………………………………………….2 Porter’s Five Forces…………………………………………………..4 Strengths & weakness of Companies………………………………..5 Impact of Trends on the Companies………………………………..7 Bibliography……………………………………………………………8. Introduction This case shows how global forces have impact on European brewing industry and how these companies are trying to overcome the obstacles. In spite
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Case Problem Analysis STARBUCKS BACKGROUND OF THE CASE Time Frame The case happened back in the 90’s where a lot of coffee shop is being operated in the business industry; one of this is the Starbucks a very well-known coffee shop nowadays. The Starbucks coffee maintained its clients or customers due of the new technique in marketing mix and to evaluate the kind of coffee and tea they were offered by the customers. The management also offered a promotional campaign by
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Situation Analysis VI. Strategic Alternatives for Solving Problem VII. Selection of Strategic Alternative Implementation VIII. Summary Executive Summary Starbucks Corporation is an international coffee and coffeehouse chain based in Seattle‚ Washington. It is the largest coffeehouse company in the world. The first outstanding Starbucks was opened in Seattle‚ Washington‚ on March 30‚ 1971 when three young men decided to try their hand in selling gourmet coffee. The three partners are: English
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Marketing Plan for Starbucks Submitted by: Submitted to: Table of Contents Executive Summary………………………………………………………………….. Situational Analysis………………………………………………………………….. Cooperative Environment……………………………………………………. Competitive Environment……………………………………………………. Economic Environment……………………………………………………….. Social Environment…………………………………………………………… Political Environment/Legal Environment……………………………………. Marketing Planning…………………………………………………………………… Marketing Objectives…………………………………………………………
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inventory History The first Starbucks opened in Seattle on March 30‚ 1971 by three partners: Jerry Baldwin (English teacher)‚ Zev Siegl (history teacher)‚ and Gordon Bowker (writer). The three were inspired by entrepreneur Alfred Peet (whom they knew personally) to sell high-quality coffee beans and equipment. The name‚ inspired by Moby Dick‚ evoked the romance of the high seas and the seafaring tradition of the early coffee traders. From 1971–1975‚ the first Starbucks was at 2000 Western Avenue;
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Evaluate 7.1 Short Paper: Channel Strategy—Starbucks Corporation Kathleen Litman INT 640—Multinational Marketing Strategies Professor Michelle McKeogh February 26‚ 2012 Overview—Starbucks Corporation According to Starbucks’ 2011 Annual Report‚ the company is the premier roaster‚ marketer and retailer of specialty coffee in the world‚ with over 17‚000 stores in more than 55 countries‚ as of fiscal year 2011. 2011 was an important year for the company in that it celebrated its 40th anniversary
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The Times 100 Business case studies ‘Creating a winning marketing mix’. Available from www.thetimes100.co.uk The article discusses how JD sports‚ the Britain’s leading sportswear retailer uses the ‘4Ps’ to outgrow itself. 4Ps includes ‘product’‚ a good or service’s function and feature. JD works with suppliers worldwide to create their own-brand products. ‘Price’ can be the money that costs to manufacture or create the products. It can also be the profit that products bring. JD buys a large
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Case Background: Starbucks is USA based coffee roaster & retailer worldwide. They came up with the revolutionary idea of selling whole coffee beans. In 1987‚ Howard Schultz acquired the company and came up with delivering the coffee in cup and some espresso beverages. Starbucks enhances to give premium standard of coffee by buying the rigorous standard coffee by using Arabica coffee beans irrespective of their price. Starbucks wants to become the most respected coffee brand in the world by increasing
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I. What is Starbucks? 1. Started in 1971 2. The largest retail coffee company in the world 3. An icon of globalization 4. Global hub that connects some of the poorest countries in the world with some of the wealthiest II. Efforts of Starbucks in environmental protection 1. Environmental Stewardship 1.) Started working with the U.S. Green Building Council (USGBC) since 2001 2.) Began to build 75% of all new company-owned stores to be certified under the LEED® green building standard in 2011
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