Starbucks Case Facts: * Founded in 1987 in Seattle‚ Wash by Howard Shultz * World premier roaster and retailer of specialty coffees * As of April 2010: 8‚812 company owned stores‚ and 7‚852 licensed stores in more than 50 countries and annual sales of about $10 bil Company Background * Start in 1971‚ 3 academics: Jerry Baldwin‚ Zev Siegal‚ and Gordon Bowker opened Starbucks in the touristy Pikes Place Market in Seattle each invested $1‚350 and borrowed $5K from the bank
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Q1: Why do you think Starbucks has now elected to expand internationally primarily through local joint ventures to whom it licenses its format‚ as opposed to using a pure licensing strategy? First of all‚ the main point of this topic is that local joint venture gives control to Starbucks. In fact‚ the company can be really sure that licensees are following its success formula. For example‚ it allowed the company to the liberty to train the foreign working party by transferring some employees
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Texas A&M University-College Station 401 Joe Routt Blvd College Station‚ TX 77843 (979)845-3211 http://www.tamu.edu Statistics Texas A&M is located in a city named College Station where it has a population of 100‚050 people. Tuition Expenses • In state- $9‚522 • Out of state- $26‚356 Other Expenses • • • • Cost for room and board- $9‚522 Textbooks and supplies- $1‚000 Others (food‚ spending money ect.)- $2‚100 Total = $22‚470 Estimated cost • In state- $126‚600 • Out of state- $195‚304
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Starbucks 1) Based on the case information and your personal experiences‚ list at least five things you know about Starbucks. This list offers you some idea about your cognitions concerning the coffee shop chain. The five key things that I know about Starbucks are the amount stores that opened rapidly. It grew from 6‚000 stores in 2003‚ to 16‚000 stores in 2008. I believe this was too extreme because they could miss out on some important marketing strategies such as the three elements; consumer
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The retail chain Planet M is basically engaged in four different types of product line. Their core business was basically the music retailing as an organized player but with the new opportunities coming out‚ they have diversified into the following: • Music retailing Planet M product portfolio comprises audio CDs and cassettes‚ VCDs and DVDs‚ CD-ROMs and other music accessories. The company is an important player in the home video market. Planet M has successfully forayed into high end ‘personal
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strategies to assist Bob and Mary‚ or would you use different strategies for each? Explain. No I would not use the same strategies to assist Bob and Mary. They both have different situations so they should be handled differently. Mary needs help with her scheduling while Bob needs help with how he can get back to being enthused about work. Describe the particular strategies you would use to help retain each of these employees. The strategy I would use for Mary is asking her what
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1. Analyze entry strategies adopted by Starbucks. Starbucks adopted three different entry strategies: licencing‚ joint ventures and wholly owned subsidiaries. Looking at the list of the countries in which the company is present and modes of entry to each of them‚ we can notice that a company hardly ever decides to open their own subsidiary. It is understandable‚ as this mode of entry is connected with highest risk and costs. Starbucks was able to use this strategy in Canada because of some similarities
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Moreover‚ Beverley did not just have a mental illness where she would hurt herself‚ but she also began to put her patients lives in danger‚ which ended up in murder quite a few times. In 1990‚ Mary Reet‚ a started working with Allitt at the hospital. Reet said‚ “Beverley was looking for a job‚ but was not qualified‚ she needed more then two years of training.” Regardless of her lack of experience she was hired and started working night shifts by herself. Then‚ on February twenty-first her first victim
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I. What is Starbucks? 1. Started in 1971 2. The largest retail coffee company in the world 3. An icon of globalization 4. Global hub that connects some of the poorest countries in the world with some of the wealthiest II. Efforts of Starbucks in environmental protection 1. Environmental Stewardship 1.) Started working with the U.S. Green Building Council (USGBC) since 2001 2.) Began to build 75% of all new company-owned stores to be certified under the LEED® green building standard in 2011
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the regression‚ it would be valuable for Starbucks to place emphasis on the sales of prepaid debit cards in regions where a higher income has been documented. 2. The Null Hypothesis: There is no relationship with the number of days spent in starbucks per month (dependent variable)‚ with age‚ income‚ prepaid balance‚ cups of coffee (independent variables) The Alternative Hyphothesis: There is a relationship with the number of days spent in starbucks per month with the independent variables
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