Dr. Taha Kassem Table of contents STARBUCKS history------------------------------------------------------------2 STARBUCKS culture------------------------------------------------------------3 Economic and political IDEOLOGIEIS---------------------------------------4 Modes of entry--------------------------------------------------------------------5 STARBUCKS strategy-----------------------------------------------------------6 STARBUCKS strategy----------------------------------------------------------7
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Starbucks Systematic approach • Encapsulated‚ local approval‚ focus externally (society)‚ social‚ sociology‚ 1990s Understanding external environment 1. Remote and industry environment 2. Customers and markets PESTEL Typical change drivers 1. Homogenisation of customer needs and preferences across markets 2. Development of global supply‚ distribution and communication channels 3. Gain competitive advantage through economies of scale‚ supply chain improvements‚ sorucing lower costs
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Cited: Starbuck ’s Annual Report 2001. http://www.starbucks.com/investor reltations
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Dairy Entries Dairy Entry 1 – Explain where in the past you travelled to 28/02/24 Dear Diary. My name is Professor Sharon Jung and I am the first person in the WORLD to travel through time. I have been studying Ancient Greece for some time and I have been waiting for this moment for AGES. With all my courage‚ I took a deep breath and stepped into the time machine. 448 BCE As soon as I stepped out of the time machine‚ it was as if I was walking into a whole new world. Loud‚ busy and dirty. The streets
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known as East Asia School of Business Subject: Transport management Case Topic: Consider in selecting the transportation mode and long-term core carrier. Word count: 1281 Content Introduction ------------------------------------------------------------------------ 3 Factors of selecting transportation mode ----------------------------------- 4~5 1. Case study ------------------------------------------------------------ 6 Factors
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Phoenix Material Rhetorical Modes Quiz Complete the following chart to identify the purpose and structure of the various rhetorical modes used in academic writing. Provide at least two tips for writing each type of rhetorical device. Rhetorical mode Purpose Explain when or why each rhetorical mode is used. Structure Explain what organizational method works best with each rhetorical mode. Tips Provide two tips for writing in each rhetorical mode. Narration The art of telling
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Essay 1 Travel Modes Travelling is the necessity and the curiosity of moving from some places to others to unlock secret destinations‚ in this sense‚ modes of transport play an important role. Due to technological development‚ there is a great variety of forms of transport. People choose one or another form taking into consideration distance‚ cost‚ convenience and why not the aim of travelling. Hence‚ form of transport‚ comprising the most significant part of travelling‚ is classified
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Rhetorical Modes Matrix Rhetorical modes are methods for effectively communicating through language and writing. Complete the following chart to identify the purpose and structure of the various rhetorical modes used in academic writing. Provide at least two tips for writing each type of rhetorical device. NOTE: You may not copy and paste anything directly from the textbook or a web site. All information included in this assignment must be written in your own words. Rhetorical Mode Purpose
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Based on my understanding from the text‚ the main reason for travel is to visit family and friends‚ which is then followed by vacation purposes and business purposes. The travel modes I have chosen for this assignment are cars‚ which are also the most popular choice‚ planes are following and finally cruise ships. Travel by plane is obviously the fastest option‚ followed by the car and then cruise ship‚ which is not meant to be a fast option of transportation‚ it is meant for people to relax and
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1.1 Starbucks Corporation Company background Starbucks Corporation is an American global coffee company and coffeehouse chain based in Seattle Washington. Starbucks is the largest coffeehouse company in the world. Starbucks Corporation has total 17‚651 stores in 60 countries in the world. Starbucks sells Handcrafted Beverages such as drip brewed coffee‚ hot and iced espresso beverages‚ Frappuccino® coffee and non‐coffee blended beverages‚ smoothies and Tazo® teas. Besides that‚ Starbucks also
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