THE GLOBALIZATION OF STARBUCKS 1. Where did the original idea for the Starbucks format come from? What lesson for international business can be drawn from this? The original idea for the Starbucks format came from the 1980´s when the company´s director if marketing‚ Howard Schultz‚ came back from a trip to Italy enchanted with the Italian coffeehouse experience‚ the idea was to sell the company´s own premium roasted coffee and freshly brewed espresso-style coffee beverages‚ along with a variety
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Reflection Journal: TEXOIL CASE Summer 2015 For the Texoil negotiation‚ I was assigned the role of the Service Station Owner. As such‚ my main objective was to sell the station and get the best possible agreement. My BATNA was $518‚000‚ which accounted the present and the next two years expenses ($478‚000) plus half of the year salary upon return from the trip ($35‚000). My asking price was 650‚000 explaining to Texoil that the market price was around $800‚000. The benchmark was the cost of constructing
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Starbucks Case Study History of the company The story of Starbucks started in 1971 when 3 friends who like fresh coffee decided to open a coffee shop where they selled fresh roasted‚ gourmet coffee beans and brewing and roasting accessories. But things changed from the 80s when Schultz is hired as head of marketing. He revolutionated the company’s concept and by the way its future. After a trip to Italy‚ where he was amazed by the special atmosphere in coffee houses. Then he convinced
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Gaming in Shanghai By: Dr. Bob March Published in Dr Bob March’s book "Chinese Negotiator" Overview HyperHawk‚ one of the world’s major providers of global supply management software and services‚ helps companies reduce costs through efficient product and services sourcing. It has handled more than $50 billion worth of products and services in the oil and gas‚ other natural resources‚ retail‚ transport‚ finance‚ and industrial sectors for customers including General Motors‚ Nestlé‚ Shell‚ Japan
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Jewels Equipment Manufactures 1. a. In negotiation with condor‚ what is Jewels BATNA? A. Jewels BATNA in this case is to buy Z1 CPU from Beta‚ because Z1 are more effective than Z2 and they will save $5 per unit so the total cost of this Z1 units at the end instead of being $38 will be $33. This is $2 dollars cheaper than buying Z2 at $35 per unit. b. In negotiation with condor‚ what is Jewel’s reservation price‚ i.e.‚ the most it will pay for Condor’s Z2 CPU? B. Their reservation price should
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compensation. Tina believes she has rights as an employee not to be discriminated against because she feels she is being singled out when it comes to rudeness with customers. Joe could improve this situation by using an interest based or integrative negotiation approach. Tina stated that she was having family problems‚ but would not go into any details. Joe could have gently persuaded her to give some information in order to determine if indeed there was an underlying cause to her rudeness and anger
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……………………………………………………… 22 10. Conclusion and Recommendation ......………………..…… 23~25 1. Introduction In 1971‚ English teacher Jerry Baldwin‚ history teacher Zev Siegel and writer Gordon Bowker open the first Starbucks in Seattle’s historic Pike Place Market. The first Starbucks is focus on selling high-quality coffee beans and equipment. We are target to develop satisfy services and provide the highest standards coffee to customers at all time. Today‚ we are the top international
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Marketing Plan: Starbucks Revitalizing Teas Abstract A marketing plan for Starbucks Coffee Company for the introduction of a new line of tea to the beverage menu includes a multi faceted approach. Beginning with an organizational overview‚ and following with the new product description‚ SWOTT analysis‚ marketing research‚ segmentation‚ differentiation and positioning‚ product life cycle‚ the marketing mix‚ budget‚ and finally‚ control mechanisms‚ the marketing plan comes to life. Organizational
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Timeline Chronological order of major events in the Starbucks vs. Ethiopia dispute over coffee names 2004: Starbucks filed application to register “Shirkina Sun-Dried Sidamo” trademark. Ethiopia asked Starbucks to drop its application because the country is preparing to register the names Sidamo and Harar; Starbucks refused to talk 2005 March : The Government of Ethiopia filed applications with USPTO to trademark Harrar‚ Harar‚ Sidamo and Yirgacheffe 2006*: NCA filed a letter of protest asking Ethiopia’s
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Consulting Report: Starbucks entering Italy Table of Contents 1. Introduction. 2 2. Starbucks Corporation. 2 2.1 History of Starbucks. 2 2.2 Strategy of Starbucks. 3 2.3 Starbucks’ international expansion. 3 3. The Italian Environment. 5 3.1 General information. 5 3.2 Trade barriers. 6 3.3 Political and legal environment. 6 3.4 Social considerations. 8 4. The Italian Culture
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