"Starbucks objectives functional tactics and action items" Essays and Research Papers

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    ANALYSIS OF FUNCTIONAL CONFLICT IN THE ORGANIZATION WITH REFERENCE TO OCEANIC BANK PLS (OBP) INTRODUCTION. Conflict refers to events ranging from inner turmoil produced by competing needs or desires to open violence between entire societies (Greenberg & Baron 1995). Conflict has grown to become a very imperative word in Organizations and in everyday human life‚ in the organization it is seen as the struggle between 2 or more people or groups in the organization‚ and could be functional or dysfunction

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    Starbucks Strategy

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    To support the rapid expansion that Starbucks was making in their retail stores‚ they also made operational changes so as to keep the costs down. One of these was to reduce the time taken and to serve each customer and cost of training the baristas by replacing the older espresso machine (Marzocco) with a push-button Verismo models. While earlier‚ using the older model‚ the barista would talk to the customers while preparing the coffee‚ the new model blocked the view and hence removed the theatrical

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    Starbucks Strategic Plan

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    Starbucks Strategic Plan � PAGE * MERGEFORMAT �23� Running head: STARBUCKS STRATEGIC PLAN Starbucks Strategic Plan University of Phoenix � TABLE OF CONTENTS 31. EXECUTIVE SUMMARY � 32. COMPANY BACKGROUND � 33. VISION STATEMENT � 34. MISSION STATEMENT � 35. VALUES STATEMENT � 46. ENVIRONMENTAL ANALYSIS � 46.1. External Environment � 56.2. Opportunities and Threats � 66.3. Competitive Analysis � 86.4. Economic Analysis � 106.5. Non-Economic Factors in the Remote Environment � 126

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    Starbucks Case

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    draws upon information presented in “Planet Starbucks (A)” by the same authors. Planet Starbucks (B): Caffeinating the World Ten years ago‚ we had 125 stores and 2000 employees. [Today‚] we have 60‚000 people working in 28 markets outside North America‚ serving approximately 20 million customers a week. Our core customer is coming in about 18 times a month. With the majority of adults around the world drinking two cups of coffee a day and with Starbucks having less than 7% share of total coffee

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    Starbucks Case

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    Starbucks Case Study 1. Starbucks serves what many would consider a basic commodity-- coffee.  As a commodity‚ traditional management wisdom would dictate that vendor selection would be based upon price; the vendor with the lowest price typically earns the business. How did Howard Schwartz transform Starbucks from a shop that "specialized in selling whole arabica beans to a niche market of coffee purists" into an "upscale cultural phenomenon" (p. 2)?  Be certain to identify Starbucks ’ ’service

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    Coffee and Starbucks

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    1. What factors accounted for Starbucks’ extraordinary success in the early 1990’s? What was so compelling about the Starbucks’ value proposition? What brand image did Starbucks develop during this period? Is the value proposition still valid in 2002? The extraordinary success Starbucks experienced during the early 1990s resulted from Howard Schultz’s passion and vision to create a coffee culture in the United States similar to the coffee culture he experienced while traveling to Italy. Schultz’s

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    Starbucks Global Strategy

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    Starbucks began in 1971 as a roaster and retailer of whole bean and ground coffee‚ tea and spices with a single store in Seattle’s Pike Place Market. In 1996‚ Starbucks opened its first store outside of North American in Japan. Today they welcome millions of customers through their doors everyday and are currently operating in more than 50 countries. It is this move into the global market that we will be exploring; most notably its expansion in China and the Asian markets. In April 2010

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    Starbucks in China

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    STARBUCKS IN CHINA Marketing in the host country Before entering China‚ Starbucks decided to invest in market research to analyze the best approach to reach the Chinese market by entering joint with local companies in different regions across the country which allowed a direct access to the consumer for market research purposes. Several interesting findings were made regarding market behavior in China; first of all China is a tea-based consumption market so to generate acceptance to the Starbucks

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    Cross Functional Teams

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    Cross-functional Teams If a team member gets hurt in a car accident or begins their planned vacation‚ can the team still meet its’ goals and objectives or is there trouble looming ahead? A Team who develops into a cross-functional team‚ a group of people with different functional expertise working towards the same goal‚ does not have to worry about situations like these. Cross-functional teams have learned the concepts and have taken the necessary steps to allow their team to be successful even

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    Starbucks Operations

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    external‚ customers. Moreover‚ Starbucks uses the bean stock to improve their operations through many decades. In the year 1991‚ Starbucks was the first U.S. privately owned coffee company in the history to offer stock options called “bean stock”. The current CEO of Starbucks is Howard Schultz‚ he replaced Jim Donald to turn Starbucks around from struggling in the coffee world and he is now currently focusing on the Internet projects for the company‚ also managing Starbucks with the stock-option called

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