ASSIGNMENT Year Programme Title Unit Title Unit No. Unit Code Assignment No. Level Credit value Deliverer Handout Date Hand in Date 2013/2014 Edexcel Pearson BTEC HNC Certificate in Business and HND Diploma in Business (QCF) Operations Management in Business. Unit 34 F/601/1092 01 Level 4 – HNC and Level 5 - HND 15 credits Dr Joy ‚ Mr Solomon ‚Mr Natesan ‚Mr Hamim‚ Mr Kennedy ‚Mr Richard‚ Mr Nawaz‚ Ms Samar 18/11/2013 18/12/2013 Assignment title Using the Principle
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STARBUCKS’ FDI Thirty years ago Starbuck was a single store in Seattle’s Pike Place Market selling premium roasted coffee. Today it is a global roaster and retailer of coffee with over 8400 stores‚ more than 2000 of which are to be found in 31 foreign countries. Starbuck corporation set out on its current course in the 1980s when the company’s director of marketing‚ Howard Schultz‚ came back from a trip to Italy enchanted with the Italian coffeehouse experience. Schultz‚ who later became CEO‚ persuaded
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STARBUCKS CORPORATION Group members Abhimanyu Daga 02 Anusha Thakur 09 Bhumi Shah 16 Keshav Modi 23 Movit Ramwani 29 Niharika Sharma 35 Company background •The largest coffeehouse company in the world •16‚635 stores in 49 countries‚ including 11‚068 in the United States‚ nearly 1‚000 in Canada and more than 800 in Japan. •Sells various products from coffee to icecream •Markets products from mugs and tumblers to music and films •Expansion spree in the 1900’s and the first half of 2000’s •Overseas
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* 1. Strategic Planning of Starbucks (Past Decisions‚ Current situation and Future Options)Student ID number: F1005899Full name: Namrataben Govindbhai PanchasaraIntake and group number: 8Module Name: Strategic PlanningAssignment Type: Individual AssignmentDate: 04/11/2011 1Namrataben Panchasara (Student ID:F1005899) * 2. Executive Summery This report aims to strategically based evaluate Starbucks past and current situation and future position of this largely successful company. The analysis
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References: Pearce‚ J.A.II‚ & Robinson‚ R.B. (2004). Strategic Management: Formulation‚ implementation‚ and control (9th ed.). New York: McGraw-Hill. PlanWare‚ (2009); Business Planning Papers: Developing a Strategic Plan‚ retrieved 2009 from‚ http://www.planware.org/strategicplan.htm#1 Thompson‚ A.A.‚ Gamble‚ J.E.‚ & Strickland‚ A.J. (2006). Strategy: Winning in the marketplace: Core concepts‚ analytical tools‚ cases
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India ’s population is in peril. Without the implementation of stringent‚ effective population management policies‚ the country ’s population will rise above 2 billion within the next 20 years (www.fpaindia.com). In the absence of control programs‚ India ’s ever growing population will lead to increased incidents of famine‚ disease‚ environmental stress and result in a severe shortage of housing facilities. However‚ if the Indian government quickly administers population regulations so that couples
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Stabucks Starbucks which from small businesses to todays global cafe‚ has managed to become one of the best coffee chain and suppliers in the world. As early as in 1971‚ three friends (Jerry‚ ZEV and Gordon) sell fresh coffee beans and accessories in Seattle are the idea of passion. Things started to change; Schultz wanted to sit environment friendly coffee service development the business. Schultz provides coffee spread the idea of sitting together in a culture‚ and since that time‚ Starbucks is in
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…………………………………………………………………………………………References Company Description Starbucks Corporation (SBUX) is a company specializing in the “coffeehouse experience”. Starbucks is named after the first mate in Herman Melville’s Moby Dick. The logo is also inspired by the sea – featuring a twin-tailed siren from Greek mythology. After being founded in 1971 as a single store in Seattle’s historic Pike Place Market‚ in 1987‚ Howard Schultz (Starbucks chairman‚ president and chief executive officer) purchased Starbucks with the help of local investors
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Urban Planning and Policy Guru Nischal P R41019 Master-Plan for Cyberabad Objective: To develop the master plan (2031); for the Cyberabad (emerging Urban
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Case Study: Starbucks Internal Environment: IFAS a. Corporate Structure i. Howard Schultz is the chairman and chief global strategist. They have a lean corporate structure that allows a lot of money to go to employee health benefits and future growth. Employees are called “partners†Store managers are called weekly to be applauded for good work. The success of the company is directly related to its corporate structure. ii. It is not clear from the case‚ however‚ I believe that Starbucks has a corporate
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