Starbucks Corporation Board of Directors and Board Committee List As of March 20‚ 2013 Board of Directors Howard Schultz (Chair) Starbucks Corporation‚ chairman‚ president and chief executive officer William W. Bradley Allen & Company LLC‚ managing director Robert M. Gates Former Secretary of Defense Mellody Hobson Ariel Investments‚ LLC‚ president Kevin R. Johnson Juniper Networks‚ Inc.‚ chief executive officer Olden Lee PepsiCo‚ Inc.‚ retired executive Joshua
Premium Management occupations Board of directors Corporate governance
starbuck Malaysia industry analysis Threat of substitute products - medium The premium foods and even fast foods industry‚ there are substitute products for Starbucks. When the other industries can satisfy the customer need that coffee industry is satisfying then there will have a threat for Starbucks. Other beverage industries such as premium foods industry – Tony Roma’s‚ Chili’s both have provided a good atmosphere and environment for customers. These restaurants also offer free refill for certain
Premium Coffee Starbucks
Goals & Objectives‚ Customer Analysis‚ and Target Market & Positioning Nan Zhang‚ Thai Tran‚ Hollyann Joyner I. Marketing Goals and Objectives A. Have largest market share in US coffee Industry Objective 1: opening 3000+ net new stores in America by 2017 Starbucks will open more than 3000 stores in 48 states in US depends on population density. High population area like New York and Washington should open more than other states. And US is the largest market for Starbucks‚ and it’s brand name is
Premium Coffee Starbucks
Value Chain Analysis (Starbucks) Primary Activities: • Inbound Logistic: Starbucks had its agents travelled regularly to coffee – growing countries to establish relationship with growers and distributors. In sourcing green coffee beans‚ it was increasingly dealing directly with farmer. It normally offered high prices to ensure that the poor small coffee growers have enough money to cover their production cost and for their families. To buy coffee beans‚ Starbucks used fixed price purchase
Premium Coffee Starbucks Customer service
MEDIA RELEASE 22nd March 2010 Tonino Lamborghini Caffè is pleased to announce its role as support sponsor and official coffee supplier to the 2010 Melbourne International Flower & Garden Show. The Melbourne International Flower & Garden Show is recognized by Tourism Victoria as one of the State’s ‘Hallmark Events.’ Receiving extensive promotion throughout Victoria‚ Australia and overseas‚ the Melbourne International Flower & Garden Show joins other world-class Victorian events‚ such as the Melbourne
Premium Australia Victoria
When would a firm choose to operate on a transnational basis? Under what circumstances would a firm use a localization strategy? When would an international strategy be employed? Support your answers with examples. Firms look to operate on a transnational basis primarily to penetrate into foreign markets and expand their business. After tasting success at home‚ several firms make investments to expand globally in order to attain market share and boost revenues. Transnational companies have coordinating
Premium Globalization Marketing Coca-Cola
Cited: Starbuck ’s Annual Report 2001. http://www.starbucks.com/investor reltations
Premium Stock Stock market
SWOT Analysis of Starbucks Strengths (internal) Many store locations Brand loyalty/equity (I have heard people say that Dunkin’ just doesn’t do it for them in the morning) Product consistency Employees receive benefits Atmosphere consistency (free WIFI & lounge/restaurant atmosphere) Employee benefits * Eco‐friendly practices‚ for Starbucks is concerned with conserving energy‚ water‚ controlling climate change and recycling * Encourages commitment to environmental leadership
Premium Starbucks Coffee Energy conservation
Social Responsibility & Starbucks BAMMC – BA Thesis May‚ 2012 Corporate Social Responsibility – A case study of Starbucks’ CSR communication through its corporate website Bachelor Thesis in Marketing and Management Communication Sanne Sanne Bruhn-Hansen CPR: XXXXXX-XXXX Supervisor: Tomasz A. Fediuk No. of characters: Thesis: 54‚329 Abstract: 3‚492 Page 1 of 42 Sanne Bruhn-Hansen Supervisor: Tomasz A. Fediuk Corporate Social Responsibility & Starbucks BAMMC – BA Thesis
Premium Corporate social responsibility
References: Glasby‚ J. (2012) “Understanding Health and Social Care” 2nd edition‚ The Policy Press‚ p.114 Tricker‚ B Wong‚ V. (2013) “Starbucks flexes its political muscle with petition” Bloomberg‚ Available at:http://www.businessweek.com/articles/2013-10-11/starbucks-flexes-political-muscle-with-petition http://research-methodology.net/starbucks-pestel-analysis/ Understanding the nature of each of these forces gives organizations the necessary insights to enable them to formulate the appropriate
Premium Starbucks Strategic management Coffee