Marketing Audit In this external audit‚ Starbucks is looking at its macro and micro external environment. Macro Environment includes: * Economic-Demographic * Technology * Culture * Political and Legal * Markets * Competitors Micro Environment includes: * Market Force * Market and customers * Competitors * Distributions * Dealers * Suppliers * Facilitators MACRO ENVIORNMENT Economic-Demographic Starbucks’ approach to expansion goes beyond the
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Agenda • Company Overview • Starbucks’ International Operation • Problem which Starbucks face in International market. Company Overview The Starbucks Story Their story began in 1971.Back then they were a roaster and retailer of whole bean and ground coffee‚ tea and spices with a single store in Seattle’s Pike Place Market. Today‚ they are privileged to welcome millions of customers through our doors every day‚ in more than 16‚000 locations in over 50 countries. Starbucks Mission To inspire and
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indirect costs are allocated using only one or two cost pools. All or most costs are identified as output unit-level costs. Products make diverse demands on resources because of differences in volume‚ process steps‚ batch size‚ or complexity. Products that a company is well suited to make and sell show small profits while products for which a company is less suited show large profits. 9-5 (1) Identify the activities that consume resources and assign costs to them. (2) Identify the cost driver(s)
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Street Journal. Cost Management and Strategy – refer to your assigned questions and problems Cost Drivers and Basic Cost Concepts -- What is a cost? Define cost pools. What is a cost object? cost assignment? Contrast a direct cost with an indirect cost. Define cost allocation. What is an allocation base? Contrast cost assignment with cost allocation. What is a direct material? Direct labor? Indirect material? Indirect labor? factory overhead? What are conversion costs? Prime costs? What are the
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of per Unit Total Costs. The estimated unit costs for Hoteling Industries‚ when operating at a production and sales level of 10‚000 units‚ are as follows: Cost Item Estimated Unit Cost Direct materials $15 Direct labor 10 Variable factory overhead 8 Fixed factory overhead 5 Variable marketing 4 Fixed marketing 3 Required: (1) Identify the estimated conversion cost per unit. (2) Identify the estimated prime cost per unit. (3) Determine the estimated total variable cost per unit. (4) Compute
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facilitate business growth. Starbucks Starbucks‚ a key performer in the gourmet coffee sector and also in the specialty Eateries industry is segmented in the service industry. Starbucks was first introduced in Seattle‚ Washington USA in 1985‚ and then worldwide. Starbucks specialises in brewed coffee‚ hot chocolate‚ espresso – based drink‚ teas‚ frappuccinos and fruit smoothies. From 2008 onwards Starbucks owned over 16‚226 stores worldwide‚ along with 11‚434 stores
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What are the advantages and disadvantage of Starbucks degree of vertical integration and channel expansion? Vertical Integration is a kind of company that controls all of the process of production. Advantage Starbucks retains their brand competence by controlling all the process of production by themselves which starts from growing the coffee plant‚ selecting the coffee nut‚ roasting the nut‚ grinding the nut until mixing with ingredients and become a cup of coffee and also have selling
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Starbucks Case Analysis August 24‚ 2008 Analysis of Current Situation Environment 1. Economic Conditions: In a time of inflation when the purchase of nonessential items is down‚ Starbucks is feeling the effects. a. 600 Starbucks locations will close by mid-year 2009 b. This represents 8.7% of the stores nationwide..affecting 44 states..88 locations in California alone. c. 12‚000 employees will lose their jobs…Starbucks will offer relocation packages to many employees‚ severances to
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Module 2: understanding the external environment 2.1 What type of org is Starbucks? ..................................................................................................................................3 2.2 Identify the industry‚ product segments and value chain ...........................................................................................3 2.3What is the current life cycle position of the industry (and demonstrate why?).........................................
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Starbucks expansion into China Abstract In the following research we will look whether Starbucks will be able to launch an aggressive expansion throughout Mainland China‚ a country known for its tea drinking history dating back to 5‚000 years. Starbucks is known for its ability to locate the business outlets in perfect spots as well as market their products in beneficial ways. This report will try to analyze the three main questions: 1) Should Starbucks continue its expansion in China
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