Introduction The first Starbucks store was set up in 1971 by three individuals who had a common liking for coffee and exotic teas- Jerry Baldwin‚ History teacher Zev Seigel and writer Gordon Bowker. The store was named Starbucks Coffee‚ Tea and Spice in the tourist’s Pikes Place Market in Seattle. However‚ later the name was changed to Starbucks Coffee Company. The logo was designed to be a two tailed mermaid encircled by the store’s name. The name was inspired from the coffee loving character
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related diversification and unrelated diversification. Starbucks is the largest coffeehouse company in the world; they not only sell coffee and coffee beans also sell other drinks‚ salads‚ sandwiches and snacks. Besides they bought the Hear Music Company and develop other business except coffee. Related diversification‚ occurs when a company develops beyond its present product and market whilst remaining in the same area. For example‚ Starbucks Corporation buys roasts whole bean coffees and sells
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Abrams‚ Watchorn The Globalization of Starbucks 2.) What drove Starbucks to start expanding internationally? How was the company creating value for its shareholders by pursuing an international expansion strategy? A.) The catalyst for the international expansion of Starbucks was the vision and experiences of Marketing Director and future CEO Howard Schultz. In the early 1980s Mr. Schulz went to Italy and experienced the Italian coffee house. Starbucks under the leadership of Mr. Schulz copied
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Starbucks Analysis Driving forces: External: a) Different consumer tastes and preferences b) An already established coffee culture in Europe c) Local competitions d) Price sensitivity of the consumers e) Social concerns regarding caffeine‚ and it addictive properties also need to be considered. Internal (from the organizations’ perspective): a) To reach larger economies of scale by selling to more customers in other countries. b) To reduce the risk of over dependence
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Introduction Everyone knows Starbuck Coffee‚ the largest coffee company in the world with almost 17‚000 stores around the world. Believe that few peoples know Howard Schultz‚ who is the CEO and chairperson of Starbuck Company. His legacy started when he became curious when many of coffee roasting equipment being purchase by a shop in Seattle. He found that was a big opportunity business when he visited to Seattle. Schultz was asking to join Starbuck by the three owners Jerry Baldwin‚ Zev Siegel
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.........3 Main discussion Part (1) Starbucks product’s competitive priorities…………………………3 Part (2) Starbucks critical analysis‚ services and manufacturing strategies...5 Part (3) Product life cycle………………………………………………….10 Part (4) the flow diagram processes ……………………………………….13 Part (5) Tools and standards applied to keep tracking in the industry…..…15 Recommendations………………………………………………………….17 References……………………………………………………………….…19 Abstract Starbucks opened its first location in Seattle ’s
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2013 GROUP 6 2013 GROUP 6 STRATEGIC MANAGEMENT STRATEGIC MANAGEMENT TROY UNIVERSITY TROY UNIVERSITY STARBUCK CASE ANALYSIS STARBUCK CASE ANALYSIS Instructor: Min Carter‚ Ph.D. Instructor: Min Carter‚ Ph.D. LY NGOC HUY TRAN QUOC HUY HOANG VAN VINH TON KHANH PHUONG VU NGUYEN TRAM ANH LY NGOC HUY TRAN QUOC HUY HOANG VAN VINH TON KHANH PHUONG VU NGUYEN TRAM ANH Saigon‚ May 20‚ 2013 Saigon‚ May 20‚ 2013 TABLE OF CONTENTS I. INTRODUCTION 1 II.
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Starbucks Corporate Social Responsibility By: Allisen Brennan September 2012 Table of Contents Non Discriminatory Hiring‚ Promotion‚ & Retention Practices 3 Accessibility 3 Environmental Issues 3 Recycling 3 Green Stores 4 Energy & Water Consumption 4 Customer Relationships 4 Community Service & Investments 4 Youth Action 5 Supplier Relationships 5 Farmer Support 5 Coffee and Tea Growing Communities 5 Non Discriminatory Hiring‚ Promotion
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STARBUCKS IN 2009 1 TABLE OF CONTENT Starbucks issues and causes…………………………………………...….……………….2 Starbucks current strategies and evaluation…………………………..…….……………..4 Analysis and recommendations………………………………………………………….10 SOAR analysis……………………………………………………..………………..10 Competitive analysis…………………………………………………………….......11 Value chain analysis…………………………………………………………………14 Recommendations……………………………………….………………..…………17 Appendix………………………………………………………........................................18 References……………………………
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Starbucks Case Study 1. Starbucks serves what many would consider a basic commodity-- coffee. As a commodity‚ traditional management wisdom would dictate that vendor selection would be based upon price; the vendor with the lowest price typically earns the business. How did Howard Schwartz transform Starbucks from a shop that "specialized in selling whole arabica beans to a niche market of coffee purists" into an "upscale cultural phenomenon" (p. 2)? Be certain to identify Starbucks ’ ’service
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