MARKETING STARBUCKS CASE REPORT Section 3 – Group C Raghav Aggarwal – Meghan Collins – Pedro Geraldes Cardoso Giulia Hamard – Pascal Klein – Francesco Racanelli MIM September 2013 Intake Marketing Course Professor Shameek Sinha INDEX Executive Summary 3 Problem Statement 4 Situation Analysis 4 Alternative Strategies 5 Recommendation 6 Implementation 7 Appendix 8 2 Executive Summary In 2000 the global markets were hit
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Ratio Analysis Ratio Analysis is a form of Financial Statement Analysis that is used to obtain a quick indication of a firm’s financial performance in several key areas. The ratios are categorized as Short-term Solvency Ratios‚ Debt Management Ratios‚ Asset Management Ratios‚ Profitability Ratios‚ and Market Value Ratios. Ratio Analysis as a tool possesses several important features. The data‚ which are provided by financial statements‚ are readily available. The computation of ratios facilitates
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Starbucks Corporation is a specialty coffee retailer with coffee houses around the world. Starbucks has 19‚767 stores in 62 countries with annual revenue of approximately 15 billion (Geereddy‚ 2014). While Starbucks is an internationally known brand‚ a brief analysis shows that there are threats and weaknesses that can be addressed to make the corporation more powerful still. Weaknesses Starbucks’ prices for premium coffee and snacks are considerably higher priced than other less image related
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through July) is 0.313x550‚000 and total interest expense is the payable plus the 50‚000 discount amortization. Totals for year-end are the accrued interest expense and discount amortization for 5 months of the 6 month period. Each ratio we computed for Starbucks‚ we
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INTERPRETATION OF FINANCIAL STATEMENTS Ways of interpreting financial statements - Using individual items contained in financial statement. - Using ratios computed from items contained in Financial Statement (Ratio analysis) Reasons for interpreting accounts Accounts have to be analyzed and interpreted for the following logical points (1) Evaluation of the trading performance of a firm in order to have a measure of the quality of management running it. (2) Appraisal and monitoring
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Case 1-1 Starbucks – Going Global Fast Sept. 23‚ 2012 Question#1 - Identify the controllable and uncontrollable elements that Starbucks has encountered in entering global markets. The controllable elements of marketing decisions for Starbucks include product‚ price‚ promotions‚ distribution and research. The uncontrollable elements of marketing decisions facing Starbucks include competition‚ politics‚ laws‚ consumer behaviors and level of technology. (Philip Cateora‚ 2010) Starbucks is one
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The financial ratios are: Liquidity Ratio- The firms ability to satisfy the short term obligations. (Gitman‚ 2007) Activity ratio- That measure the speed with which various accounts are converted into sales or cash‚ inflows or outflows. (Gitman‚ 2007) Debt ratio- That measures the proportion of total assets financed by the firms creditors. (Gitman‚ 2007) Profitability ratio- measures enable the analyst to evaluate the firms profits with respect to a given level of sales a certain level of assets
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METHODIST UNIVERSITY COLLEGE GHANA FACULTY OF BUSINESS ADMINISTRATION LEVEL 300 FINANCIAL ACCOUNTING IV RATIO ANALYSIS OF FML UN-AUDITED ACCOUNTS OF 2010 AND 2011 Name Index No Programme 1. Osumanu-Sulemana Amidu BBAA/ET/123001 Accounting 2. Emmanuel Addae BBAA/ET/ 117726 Accounting 3. Benedicta Mawunu
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ANALYSIS OF FINANCIAL STATEMENTS Financial statement analysis is the study of relationships between the elements of the same statement or different financial statements and the trend of these elements. The purpose of financial statement analysis is to determine the meaning and significance of the data contained in the statements so that a forecast may be made of the prospects for future earnings‚ expected dividends and the ability of the business to pay interest and debt as it matures. Financial
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analyze the financial condition of a company‚ we rely on Financial Statements. Financial ratios‚ derived from Financial Statements‚ make this analysis possible. These ratios also come in handy when you need to compare different companies. Let’s first understand what these ratios mean. Then‚ we will look at the different categories they fall into and study the key ratios within each category. What are Financial Ratios? They are expressions that give us the relationship between different components of
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