A target market is a specific part of the qualified available market the company‚ here Starbucks US‚ tries to pursue. (Kotler) The first thing one has to do is divide the market into segments. Market segments have to be measurable‚ substantial‚ accessible‚ differentiable and actionable. Then one has to choose a strategy to pursue these segments. Starbucks has developed a multiple segmentation managing approach instead of just focusing on one segment. When distinguishing segments in a market‚ segments
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Liquidity Ratios: Current Ratio = Current Assets/Current Liabilities Efficiency Ratios Asset Turnover Ratio = Sales Revenue/ (Fixed Assets + Current Assets) Profitability Ratios Net Profit Margin = (Net Profit x 100) /Sales Revenue Return on Capital Employed = Net Profit (Operating Profit) x 100 (ROCE) Capital Employed Solvency Ratios Gearing Ratio = Total Liabilities/Shareholders Equity Investment Ratios Earnings per Share
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Starbucks Financial Statement Analysis 09/08/2011 [pic] Starbucks Financial Statement Analysis The intent of this paper is to research and analyze the financial statement of Starbucks‚ a locally originated (yet global) publicly traded‚ Pacific Northwest Company. Resources used are the 2010 10-K‚ the DataMonitor company profile‚ Mint Global‚ and the NetAdvantage Corporate Social Responsibility reports‚ as well as several cited online resources. Company Overview Starbucks Corporation
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Ratio analysis Debt ratio Debt ratio (2006-2007) = Total liabilities / Total assets = 10‚170/12‚064 = 0.84 Debt ratio (2007-2008) = 9‚210/11‚769 = Debt ratio (2008-2009) = 10‚003/11‚229 = Debt ratio (2009-2010) = 11‚043/12‚537 = Current ratio Current ratio (2006-2007) = Current assets / Current liabilities = 3‚424/4‚790 = 0.71 Current ratio (2007-2008) = 2‚164/4‚498 = Current ratio (2008-2009) = 1‚326/5‚389 = Current ratio (2009-2010) = 2‚697/6‚085 = Return on sales (ROS) Return on Sales
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STUDY: STARBUCKS ENTRY INTO CHINA TEAM MEMBERS: ANURAGINI MONAGRAN NEDA MOTTAGHI GOLSHAN NIK MOHD FAIZ B. NIK MOHAMED AMIN ALEYZAR BT. AZMI AIRIN NIZA BINTI ZA ’BA MR091179 MR091241 MR091271 MR091185 MR091200 PROF. ABDUL HAMID MOHAMED MARKETING MANAGEMENT MRC 2023 SEM II 2009/10 INTERNATIONAL BUSINESS SCHOOL UNIVERSITI TEKNOLOGI MALAYSIA STARBUCKS ENTRY INTO CHINA Table of Contents: 1. 2. 3. Introduction Executive Summary Situational Analysis 3-1. External Environmental Analysis 2 2
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Ratio decidendi and obiter dicta Learning objectives At the end of this module‚ you will be able to: * distinguish between ratio decidendi and obiter dicta. * apply well-established rules to identify the ratio decidendi in a decision. This module is intended as a useful exercise in revision. If you are certain that you understand how to discover the ratio in an opinion‚ you should skim lightly over this material. What is the ratio decidendi? As you probably recall from your studies
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COMPANY PROFILE Starbucks Corporation REFERENCE CODE: E86AFA79-07E1-4115-AA0C-0016416541FE PUBLICATION DATE: 8 Jun 2012 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. Starbucks Corporation TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts................................................................
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III ------------------------------------------------- Ratio Analysis Report ------------------------------------------------- Student: Kevin Galea 205891 (M) ------------------------------------------------- Lecturer: Dr. Emanuel Camilleri Introduction The purpose of the following report is to aid Build-It Ltd in planning the direction that the company may want to go over the next few years. The report entails a financial analysis which will give the directors an understanding of how well
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PROFITABILITY RATIOS RETURN ON INVESTMENT (ROI): The prime objective of making investments in any business is to obtain satisfactory return on capital invested. Hence‚ the return on capital employed is used as a measure of success of a business in realizing this objective. Return on Investment establishes the relationship between the profit and the capital employed. It indicates the percentage of return on capital employed in the business and it can be used to show the overall profitability
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Star Bucks Environmental Market Research Analysis PESTLE Analysis: The PESTLE analysis will be used to identify and understand the important factors Starbucks must consider in all areas of the business. Political: Taxation Policy: Increase in the taxation on farmers in different countries producing coffee beans would have an impact on the pricing of Starbucks. International Trade Tariffs: Since Starbucks operates in 49 countries therefore‚ there are lots of items that the company imports
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