Summarize the standardization/customization debate in global marketing * Identify factors which promote standardization * Identify factors which promote customization * To what extent are consumers buying habits converging? * Illustrate your answer with examples of markets and brands based on your own research * Give full citation of sources in Harvard format ____________________________________________________________ _____________________ Standardization: Achieving
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Vu Ngo % MgO Determination September 10‚ 2012 Procedure: Reference to lab manual Data: Mass of Na2EDTA∙2H2O‚ g | .9289 | Standardization of EDTA Solution | Trial 1 | Trial 2 | Final buret reading‚ EDTA (mL) | 18.5 | 36.7 | Initial buret reading‚ EDTA(mL) | 0.5 | 18.5 | Determination of % MgO of Unknown Unknown Number | 4J | | Sample 1 | Sample 2 | Sample 3 | Mass of sample (g) | 0.2135 | 0.2132 | 0.2139 | Final buret reading‚ EDTA (mL) | 73.5 | 74.2 | 74.2 | Initial
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coffee shop in the world - Starbucks. Having subsequently examined the theory of globalization‚ in my report I would like to reveal the features due to which this theory can be applied to Starbucks and to show how it really works in the real life. Company overview Website: www.starbucks.com Founded: 1971 Country of origin: USA. Number of outlets: 20‚366 Commercial and economic activities of the company: 1. Starbucks owns more than 20‚366 stores. 2. Starbucks is the largest coffee shop
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Implementation and Standardization Strategies Paper Tracee Ward MKT/562 – Advanced International Marketing October 11‚ 2010 Jeffery Buck Implementation and Standardization Strategies Paper Valspar’s is planning to launch a new paint in its product line. The paint will change color based on the temperature. Once the paint is exposed to cold or heat the color will change which has lead to the product name Chameleon. “Since 1806‚ Valspar has been dedicated to bringing customers the latest
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Starbucks’ Structure What would we do without Starbucks? Whether it’s your regular morning cup or you just need a quick pick me up‚ Starbucks are everywhere and their staff are always there to brew you a cup with while providing friendly customer service. While the baristas will be your main point of contact when requesting your drinks‚ there is also the job of Shift Manager who makes drinks as well‚ but their primary duties include managing and maintaining the store. To better understand
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INTRODUCTION Starbucks Coffee Company is the leading retailer‚ roaster and brand of specialty coffee in the world‚ with more than 15‚000 retail locations in North America‚ Latin America‚ Europe‚ the Middle East and the Pacific Rim. They are committed to offer their customers the world’s best coffee and the finest coffee experience – while also conducting their business in ways that produce social‚ environmental and economic benefits for the communities in which they do business. They believe
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Running a Starbucks Sarabeth J. Techau MGT 330 Prof. Sherry Phelan October 15‚ 2012 Running a Starbucks There are many responsibilities when running a Starbucks. There are the customers that come first and the employees that serve them. One must divide duties and responsibilities between employees. The company needs an effective leadership structure to manage their employees. To become successful there must also be contingency plans for potential issues. A manager of a Starbucks franchise
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Research/Analysis Paper: Starbucks In 1971 Starbucks was founded on a love for coffee. Three businessmen‚ Gordon Bowker‚ Jerry Baldwin‚ and Zev Siegl‚ had a desire to share that love with Seattle by opening a small coffee shop known as Starbucks Coffee‚ Tea & Spice. Ten years later Starbucks had grown to four retail stores located throughout the Seattle area. Whole bean coffee was sold at all four locations. Upon reaching 100 stores in 1992 the company went public. Starbucks grew at an exponential
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Introduction The first Starbucks store was set up in 1971 by three individuals who had a common liking for coffee and exotic teas- Jerry Baldwin‚ History teacher Zev Seigel and writer Gordon Bowker. The store was named Starbucks Coffee‚ Tea and Spice in the tourist’s Pikes Place Market in Seattle. However‚ later the name was changed to Starbucks Coffee Company. The logo was designed to be a two tailed mermaid encircled by the store’s name. The name was inspired from the coffee loving character
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Contents Summary 1 1. Introduction 2 1.1 History of Starbucks Coffee Company 2 1.2 Development of Starbucks in China 2 2. Positive Effects of Starbucks Culture in China 3 2.1 Starbucks Corporation Culture 4 2.1.1 Influence of Corporation Culture on Leadership 4 2.1.2 Influence of Corporation Culture on Staff Motivation 7 2.2 Starbucks Brand Culture 11 2.2.1 Effects of Brand culture on Brand Positioning 13 2.2.2 Effects of Brand Culture on Product Strategies 14
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