Purchasing Management Assignment Submission date: 26th JUNE 2014 Word count: Purchasing Management Class. Diploma Programme. Lecturer: Bernard Lian Introduction Starbucks Coffee Company was formed in 1971 and now has over 23‚000 stores operating in 64 countries. (Starbucks‚ 2014) The decision of whether to manufacture a product in-house (“make”) or purchase it from outside suppliers/manufacturers (“buy”) can have a significant impact on the operations
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Starbucks: Case Analysis Problem Statement Based on net income and revenue growth‚ in 2002‚ Starbucks was performing exceedingly well. As per Exhibit 1‚ net income had grown by 214% from 1998 to 2002 while revenue has grown 151% in the same period. However‚ a survey had revealed the concern that Starbucks was not meeting expectations of customers in the area of customer satisfaction. In order to address this issue‚ Christine Day‚ the senior vice president of administration in North America asked
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strategic management 3 1.2.1 Developing a strategic vision 3 1.2.2 Setting the objectives as standards for measuring the company ’s performance and evolution 5 1.2.3 Crafting a strategy to achieve the desired outcomes 6 1.2.4 Implementing and executing the chosen strategy efficiently and effectively 6 1.2.5 Monitoring developments and initiating corrective adjustments in the company ’s long-term direction 6 1.3 Conclusion 7 Question 2 8 2.1 Howard Schultz ’s strategy to list Starbucks as a private
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Starbucks began in 1971 as a roaster and retailer of whole bean and ground coffee‚ tea and spices with a single store in Seattle’s Pike Place Market. In 1996‚ Starbucks opened its first store outside of North American in Japan. Today they welcome millions of customers through their doors everyday and are currently operating in more than 50 countries. It is this move into the global market that we will be exploring; most notably its expansion in China and the Asian markets. In April 2010
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Marketing Plan of Starbucks Starbucks in Malaysia is jointly owned by Berjaya Corporation and Starbucks Coffee International and has enjoyed a healthy growth within the Malaysian market since it’s first outlet opened in 1998. At present‚there are 119 stores in Malaysia.Relatively‚ the company’s main goal is to establish the coffee company with high standard brand of coffee in the international market. And‚ in order to achieve this objective Starbucks has been continually
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Starbucks is at this point a household name in many countries. This small Pike Place; Seattle‚ WA partnership founded in 1971 has gone from a retail coffee bean and equipment store to a huge publicly traded company that has set sites that rival that of McDonald ’s. However‚ the Starbucks ’ Grande mocha latte was a long transition in the making. The original partnership of three; English teacher Jerry Baldwin‚ history teacher Zev Siegel‚ and writer Gordon Bowker‚ were in the business of roasting coffee
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I SWOT Starbucks Strengths Starbucks owns the most recognizable brand in the specialty coffee business‚ and the Starbucks experience is an irreplaceable differentiating factor. Howard Shultz‚ founder and chairman of Starbucks is the barista to the world. Shultz has practically invented specialized coffee as a mass product‚ his leadership and innovative vision are very valuable assets. The company has a loyal customer base willing to pay premium prices for Starbucks products. Store location is
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How does Starbucks’ policy of corporate social responsibility impact the company’s bottom line? According to Porter and Kramer (2006)‚ “Proponents of Corporate Social Responsibility (CSR)‚ use four arguments‚ moral obligation‚ sustainability‚ license to operate‚ and reputation as justification for implementing CSR programs and practices (p.3). Moral obligation is the duty to be a good citizen and do the right (socially responsible) thing. Sustainability requires responsibility managing both environmental
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Q1. Identify the controllable and uncontrollable elements that Starbucks has encountered in entering global markets. Controllable Elements: Strong competition The international coffee market is a very competitive market. There are increasing numbers of competitors‚ such as full service restaurants and other coffee shops‚ entering the growing specialist coffee market in recent years. Starbucks must be aware of this strong competition all over the world and try to maintain its operational advantages
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Case 2-3 Illycaffe (B): The Starbucks Threat Question 1 What are Starbucks CSAs and FSAs? How do these advantages explain the chain’s success in the United State? Starbucks is origin from USA. Country specific advantages (CSAs) for USA are cowboy style. Whenever people think about American people usually will think about their cowboy style. This thing can be considered as their local culture that well known all around the world. Then‚ Hollywood industry that always had been followed by other
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