MARKET SEGMENTATION: ORGANISATIONAL ARCHETYPES AND RESEARCH AGENDAS* Mark Jenkins & Professor Malcolm McDonald Cranfield School of Management Address for correspondence: Mark Jenkins‚ Cranfield School of Management‚ Cranfield University‚ Bedford‚ MK43 0AL‚ UK. Tel: +44 (0) 234 751122; Fax: +44 (0) 234 750070 EMail: m.jenkins@cranfield.ac.uk Paper submitted to the European Journal of Marketing‚ February 1995. The authors acknowledge the invaluable comments of Professor Martin Christopher and the
Premium Marketing
where an “everyman” named Bilbo Baggins goes on an adventure with thirteen dwarves and a wizard named Gandalf to retake the Lonely Mountain from the greedy dragon Smaug. Many forms of literary elements appear in this book such as conflict‚ character archetypes‚ artifacts of attraction‚ and deus ex machina.. These elements work together to create a detailed fantasy world which many people enjoy. The main theme of this book is an “everyman” (Bilbo) can develop into a hero when he is thrust into extraordinary
Premium The Lord of the Rings The Hobbit Bilbo Baggins
Alchemy is a seemingly magical process of transformation‚ creation‚ or combination that was eventually replaced by chemistry. During his psychological advancements‚ Carl Jung began to learn about alchemy due to his theories of the self and individuation A major concept of alchemy is spiritual transformation‚ which is similar to the process of change from psychic sleep to awakening and the stages of the journey. Jung later began to call this process individuation. Opposites play a role both in alchemy
Premium Alchemy Chemistry Chemical element
Hamlet‚ written by William Shakespeare‚ is full of many characters that often display many different archetypical characteristics. The main character‚ Hamlet‚ is one of the most complex characters in the play because he displays varying archetypes. In Act Two he is showing himself as mainly two different types of characters. Hamlet is shown as a son grieving his father and also as son who loves and respects his father. In Scene Two of that act‚ his two friends Rosencrantz and Guildenstern visit
Premium Hamlet William Shakespeare
A Jungian and Existential Analysis of Walter White Nick Willits Dr. Martin PS 440-01W 04/25/13 Walter White‚ played by Bryan Cranston‚ is the main character of AMC’s hit drama Breaking Bad. The massively popular show first aired in 2008 and has since completed five seasons with more to come. Cranston was previously very well-known for his role as the father on the comedy Malcolm in the Middle‚ a very different role from this. Other recognized members of the cast include creator Vince Gilligan
Premium Carl Jung
Time of Cholera‚ and Ronald Wright’s novel “A Scientific Romance”‚ the theme of misery caused by the loss of love is relevant. Both writers use the motif of lost love‚ the effects of this lost love on the characters in the stories and the similar archetypes to show this theme. Firstly‚ both authors use character development to convey this message of the effects of lost love on the main characters in both novels. Both Florentino Ariza (Love in the Time of Cholera) and David Lambert (A Scientific
Premium Love
never been in before; it seemed appropriate that my baptism there had taken place on the first day of this winter session‚ and that I had been thrown into it‚ in the middle of a fight." (Knowles 78). “Perhaps the commonest form of the Alter Ego archetype is that in which an individual is believed to have a counterpart‚ or double.” (189). The winter and the summer sessions are alter egos. The winter session is cold with death‚ war‚ and stress in it‚ while the summer session is full of friendliness
Premium Id, ego, and super-ego Alter ego World War II
feature of many stories. From Odysseus of ancient Greece to Harry Potter of popular culture‚ this archetype remains a predominant feature of a myth. From gypsies sitting around campfires telling tales of magic and wonder‚ to twenty-first century audiences crowding around their television screens‚ stories that we tell are to enlighten‚ advise and entertain. The structure of creating tales with archetypes composes an enthralling piece of work and a story line that keeps readers engaged and interested
Premium
tale that has been modified in such a way as to make us laugh at an unexpected characterization‚ plot development or contrary point of view. Ruby Moon falls into this category through the various archetypes played by the two actors. By taking these archetypes and giving them humourous undertones‚ the archetypes can be seen as the different faces of Ray and Sylvie. It also threatens something deeply primal within each of us‚ and begs the question- how well do we really know our neighbours‚ or even the
Premium Character Narrative Bertolt Brecht
he K-12 model is an educational system for basic and secondary education patterned after the United States‚Canada‚ and some parts of Australia. The current basic education system is also an archetype of American schooling but with a 10-year cycle. DepEd reasons that it is high time to adopt a K-12 system‚ attributing the low achievement scores and poor quality of basic education to the present school setup. Following wide protests over the proposal‚ the departmentreleased its official position defending
Free School Education Teacher