INDUSTRY ANALYSIS Generic Characteristics of Telco Industry Market structure is either a: Monopoly Natural monopoly Oligopoly Dominated by a handful of big players High capital expenditure (capex) Absolute fixed cost is high But fixed cost per user is very low Telco may be very cash flow rich if capex is controlled Low operating expenditure (opex) Average cost per user is very‚ very‚ VERY low. Generic Characteristics of Telco Industry Lines of business
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12 3 SWOT analysis: 13 3.1 Strengths 13 3.2 Weaknesses 13 3.3 Opportunities 14 3.4 Threats 14 4 Segmentation Table 16 5 Statement of marketing objectives 18 6 Target Market Defined 19 7 Positioning 21 7.1 Statement 21 7.2 Perception Map 21 7.3 Product 23 7.4 Price 26 7.5 Placement 28 7.6 Promotion 28 8 Action Program 31 9 Control Program 36 9.1 Set Goals 36 9.2 Measure Performance 36 9.3 Evaluation of performance 36 9.4 Take Corrective Action 37 9.4.1 External 37 9.4.2
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Introduction StarHub Limited is a full-fledged telecommunications company providing a full range of services over mobile‚ internet and fixed platforms in Singapore. It is the second largest mobile operator in Singapore. It operates Singapore’s fastest two-way HSPA+ mobile network that delivers up to 21Mbps for downlink‚ an island-wide HFC network that delivers multi-channel cable TV services (including HDTV and on-demand services)‚ an ultra-high speed residential broadband services and an extensive
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Business Profile SWOT Analysis Strengths • Effective management team • Distinguished brand • Strong bargaining position with suppliers • Large customer base • Offers integrated services Weaknesses • Scaling operating costs • Market position relative to SingTel Opportunities • New technologies • Changing customer preferences • Government initiatives (e.g. island-wide wi-fi access) • Changing network infrastructure (e.g. next-gen broadband network) Threats • Government regulations • Technological
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intends to highlight the current issues StarHub faces and its impact on their earnings and share valuations. Telco industry in Singapore only has three players – StarHub‚ SingTel and M1‚ thus‚ we would also look at SingTel and M1 to aid in our analysis. In our report‚ we first use the SWOT analysis and Michael Porter’s five forces to address StarHub current issues as the issues identified would affect StarHub future earnings. The majority of the threats that StarHub faced is brought up by SingTel. Example
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PROJECT ON ANALYTICAL REVIEW OF FINANCIAL REPORT Content Page | Pages A. Introduction 5 B. Brief Overview 6 C. Five main components of Financial
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Oxford Brookes University BSc (Hons) in Applied Accounting Research and Analysis Project An evaluation of financial and business performance of StarHub Ltd from FYE 2008 to 2010 Clement Ngu ACCA student no. 1933056 May 2011 Word count: Table of Contents 1. Project Objectives and Overall Research Approach……………………. 1.1 Reasons for choosing Project Topic Area and Organisation 1.2 Organisation’s profile 1.3 Project Objectives 1.4 Research Approach
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Monopoly of starhub: A lump-sum bid would resolve asymmetry of information between EPL and cable TV operators. StarHub won the rights after a bidding war with SingTel and ESPN STARSports (ESS). They realised that it’s a monopoly where consumers are left with no choice‚ simply because StarHub is the only cable TV provider. Them packaging all their services together in a bundle was a very smart move‚ by doing so‚ they could increase their market share. The increase for the sports package was much
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Strategy: StarHub Limited 1.0 Introduction Corporate strategy refers to the across-the-board direction of the organization and how all the different businesses of the organization work together to achieve the main goals of the organization. So the question is‚ how can an organization determine their corporate strategy? And how can they use it effectively? This essay will be analyzing the use of corporate strategy for StarHub Limited by
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* The External Analysis examines opportunities and threats that exist in the environment. It shows to management the opportunities to favorable conditions in the environment that could produce rewards for the organization if acted properly. * An organization provides a means of using individual strengths within a group to achieve more than can be accomplished by the aggregate efforts of group members working individually. An organization relates to external analysis because it needs it
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