Marketing principles PRODUCT/ SERVICE CHOSEN: SINGTEL MOBILE YOUTH PLAN 2012 [pic] Submitted By: Khairul Anwar (Group Leader) Yiwen Lim Wayne Tan Darren Loh Jonathan Executive Summary: Content Page Company Mission The mission statement of Singtel Telecommunications Limited (Singtel) ‚ taken from their company’s website is as follows “Breaking Barriers‚ Building Bonds”. The company enables communications by breaking barriers and building bonds
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Analysis & Implications a. Political - Legal While SingTel once enjoyed monopoly in Singapore’s telecom industry‚ the government (IDA) introduced and encouraged competition in year 1992‚ believing to prepare Singapore in general for expected increased in competition and expansion both domestically and internationally. SingTel then has been greatly affected with strong competitions such as Starhub and M1 (which respectively acquire 29% and 26% market share dated 2011 Q2). Initiatives from the Singapore’s
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StarHub is Singapore’s fully-integrated info-communications company‚ offering a full range of information‚ communications and entertainment services for both consumer and corporate markets. StarHub operates a HSPA+ mobile network that delivers up to 42Mbps for downlink to complement its nationwide GSM network‚ and an LTE network that provides connection speeds of up to 75Mbps in key business areas. It also manages an island-wide HFC network that delivers multi-channel pay TV services (including HDTV
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for Starhub. Demographic segmentation is one which is more commonly used in modern marketing; it is when the businesses‚ group the consumers based on variables such as their age‚ gender‚ religion and income level. Psychographic segmentation is when the consumers are grouped based on their lifestyle choices‚ personality‚ social class and moral values. (Market segments‚ 2007) The marketing segment used by Starhub‚ Demographic segmentation. Focuses on the different ages of its consumers. Starhub is
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com/2012/05/01/rediffusion-glorious-years/ Singapore Business Review . (2012‚ June 12). Singaporeans own the most smartphones in Asia Pacific. Retrieved from Singapore Business Review : Singaporeans own the most smartphones in Asia Pacific - See more at: http://sbr.com.sg/telecom-internet/news/singaporeans-own-most-smartphones-in-asia-pacific#sthash.12gyIRgl.dpuf (2011). Strategy Implementation‚ Control and Innovation. In P. A. John‚ & R. Richard‚ Strategic Management (p. 344). New York: Mcgraw Hill. The New Paper . (2012
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Table of Contents 1. Executive Summary 2. Background 3.1. Introduction 3.2. Objectives 3. Approach and Methodology 4.3. Survey Questionnaire 4. Respondent Profile 5. Results and discussion 6.4. Service Provider Subscribed 6.5. Plan Range vs Bill/Month 6.6. Important Feature/Service 6.7. Overall Satisfaction 6.8. Loyalty vs satisfaction vary by Age 6. Conclusion 7. Reference 8. Annex 9.9. Annex A
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TABLE OF CONTENTS FINANCIAL PLAN PREPARED FOR GEORGE TAN AND MARY CHAN 3 SUMMARY 3 CLIENT’S PROFILE 3 RISK PROFILE ANALYSIS 3 BRIEF BACKGROUND OF SELECTED INVESTMENT OPTIONS 4 Starhub Ltd 4 Standard Chartered Bank Singapore 4 Singapore 4 INVESTMENT OPTIONS 5 Option 1: Invest $5‚000 in Starhub Ltd’s shares for 5 years. 5 Option 2: Invest $5‚000 for 10 years in Aberdeen Select Portfolio - Aberdeen Pacific Equity Fund (SGD) by Standard Chartered Bank 6 Option 3: Purchase
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References: "SingTel Milestones." SingTel info. N.p.‚ n.d. Web. 24 July 2012. . REED‚ CHRIS. "M1 to raise prices of 4G services | Singapore Business Review." Home | Singapore Business Review. N.p.‚ 20 Mar. 2012. Web. 24 July 2012. . "StarHub 4G network to launch ’later this year ’ - Mobile Phones - CNET - CNET Asia." CNET Asia | Product Reviews‚ Technology News and Blogs. N.p.‚ 10 July 2012. Web. 24 July 2012. . Wong‚ Reico. "SingTel lowers data cap as it expands 4G service." Asiaone
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The Wireless M2M & IoT Bible: 2014 - 2020 - Opportunities‚ Challenges‚ Strategies‚ Industry Verticals and Forecasts research report is available at MarketReportsHub.com under the IT and Telecommunication category. The report is about 440 pages published in May 2014. “The Wireless M2M & IoT Bible: 2014 - 2020 - Opportunities‚ Challenges‚ Strategies‚ Industry Verticals and Forecasts” report presents an in-depth assessment of the global wireless M2M market. In addition to covering the business case
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This analysis would help in isolating any problem areas with in the organization that might have crept into its day to day affairs. The report starts off with a brief profile of the organization. It then looks at Mobilink’s parent firm‚ Orascom Telecom and what values Mobilink have inherited from this multinational telecommunications company. It then looks at the company mission statement‚ its vision and its core values. Then the report looks at the key management functions of planning‚ organizing
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