1 1.0 Definition of Below the Line Tools The terms ’below-the-line ’ promotion or communication refers to forms of non-media communication‚ even non-media advertising. Below-the-line promotions are becoming increasingly important within the communications mix of many companies‚ not only those involved in products‚ but also for industrial goods. http://www.coolavenues.com/mba-journal/marketing/below-line-promotion For my understanding‚ below the line tools means that the promotion is not using
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Political machine is an organization that “boss” or small autocratic group that commands the people who actually work and receive their payment. The power is upon on the boss‚ but it based on the workers so they can vote to impeach the executive officer. This government is legitimate forms of local government because the leader of political group is elected by “people”. Therefore‚ they usually support the political machine‚ and they follow the direction of their order. However‚ if they don’t satisfy
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A Protective Machine Gorilla The short film NO-A is a futuristic film about a gorilla-like machine trying to protect its creator from harm. NO-A was directed by a team of 8 students from Savannah College of Art and Design as a graduation project. The film won the 2015 Red Dot Award. The film begins with NO-A entering what looks to be a control room in a huge space looking building. The machine walks on all fours and rocks back and forth as if he is a primate. His creator must have built him in
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Advertising and promotional tools The basic idea behind the marketing concept is that you make what you can sell. Even a good product that satisfies a need has to be made known to its target customers. During the introduction and growth stages of the standard product life cycle‚ the producer has to develop brand awareness‚ inform potential customers about its existence and features. According to the well-known “four ps” formulations of the marketing mix (product‚ price‚ place‚ promotion)‚ this
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In the next couple of paragraph’s‚ I am going to be explaining the themes of irony and conflict in the short story‚ The Machine That Won the War‚ by Isaac Asimov. The setting of The Machine That Won the War is the future of the earth‚ and a great war had just been won against the enemy race. Two men‚ Swift and Henderson‚ are the main characters‚ and are debating over who really won the war for earth. They are discussing whether or not it was the giant strategy computer known as Multivac
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Power Tools with Mr Campagna‚ the marketing manager for Hamilton Tools is a sales oriented company and wanted to adopt consumer oriented philosophy of the marketing concept. For more than 30 years‚ Hamilton Power Tools had been marketing industrial products by catering to the construction and industrial tool markets. Their construction product lines included tools such as power trowels‚ concrete vibrators‚ generators‚ and power driven tools. Their industrial lines were primarily pneumatic tools: drills
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Executive Summary Five Star Tools is a family owned manufacturing company that manufactures chisels and saws used by jewelers. They produce the tools utilizing a 3 step process. In the past two years the company has experienced significant growth and at times has not been able to meet order deadlines. Management has identified that they have a bottle neck in the coating and sharpening process. Overview The president of Five Star Tools‚ Maxfield Turner decided to meet with the vice president
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Support Vector Machine Luyang Liu 152003815 I. Introduction Support vector machines (SVMs) are a basic machine learning method for supervised learning models with associated learning algorithms that analyze data and recognize patterns‚ used for classification and regression analysis. Introduced by Vladimir Vapnik and his colleagues‚ SVMs are a relatively new learning method used for binary classification. The basic idea is to find a hyperplane which separates the d-dimensional data perfectly into
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The very notion of machine thinking used to strike us as strange‚ when we first heard of it. How can a machine think? It seemed obvious that only people can think. However‚ it is my belief that much of what passes for thinking by both people and computers is now machine thinking. And this is the source of our biggest problems. My primary source here is Iain McGilchrist’s book The Master and his Emissary: the Divided Brain and the Making of the Modern World. But other people have weighed in on this
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Stefanie Self Professor Lloyd Modern World Cultural Paper “Machine Gun Preacher “ This movie is based on a true story that is taking place in Africa right now. There are over thirty thousand children that have been abducted since the 1930’s and is still growing. The LRA or the Lord’s Resistance Army enslaves young boys who are strong enough to raise a gun to kill their own people and girls are being used as concubines or house slaves. The LRA has killed over hundreds of thousands of villagers
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