CASE STUDY PEARL CONTINENTAL BY: MEHWISH MUMTAZ MFA I-D 2nd SEMISTER WHAT IS CASE STUDY? Case studies : • are written summaries or syntheses of real-life cases based upon data and research • require you to isolate and think through the key issues involved against both theory and the larger comparative environment • identify appropriate strategies for the resolution of the ’case’ • weigh the pros and cons of the remedial options/strategies
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---------------------------------This edition published 2011 © Pearson Education Limited 2011 The rights of Gerry Johnson‚ Richard Whittington and Kevan Scholes to be identified as the authors of this work have been asserted by them in accordance with the Copyright‚ Designs and Patents Act 1988. Pearson Education is not responsible for the content of third party internet sites. ISBN: 978-0-273-73557-1 (printed) ISBN: 978-0-273-73552-6 (web) All rights reserved. Permission is hereby given for the material in this publication
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Knowing little about toothpaste‚ he had technical tie-up with a Japanese company and Lamoiyan Corporation was formally launched in 1988 and produced the first tube of Hapee. Sales have been thwarted by three significant barriers: consumer fears that locally produced goods were inferior‚ their preference for Colgate’s taste and the lack of awareness of the Hapee brand. Pedro and Lamoiyan Corporation counteracted these obstacles by capitalizing on their tie-up with a Japanese company‚ imitating
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(body mass index)‚ which is a measurement obtained by dividing a person’s weight by the square of the person’s height‚ within the 95th percentile. Unfortunately‚ this disease has become an epidemic in our world today. The worst part is that it is starting with the children. Nutritional Issues Iron deficiency: Iron is important when it comes to the formation of healthy new red blood cells. Having a deficiency will give rise to hypothyroidism‚ symptoms are extreme fatigue‚ goiter‚ mental slowing
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consumer per year in 2010 should be 123‚88 Rs (Revenue from Shakti (31 bln. Rs) / target # of consumers(250.000.000 )) Yearly average organic growth of revenue from a consumer should be 27% (2004-2010) Yearly average growth of Shakti consumers is 25‚8% (starting in 2004) 48 mln consumers in 2004 (estimated from the target growth trend of number of consumers) Revenue from Shakti in 2004 estimated at 1‚4 bln Rs (approximated
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LAMOIYAN CORPORATION THE COMPANY Lamoiyan Corporation is the first Filipino company to succeed in penetrating the local toothpaste industry‚ long dominated by multinationals‚ with their own brand of toothpaste‚ Hapee. Since their formal inauguration in March‚ 1988‚ they were able to maintain a consistent quality standard on their toothpaste. Because of this‚ they have become patronized and loved by the Filipino nationwide. THE PRODUCTS They provide a variety of quality products for oral
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I. History Monde Nissin Corporation has been providing Filipino consumers high quality products and excellent service for more than 29 years. In June 1980‚ the first Nissin biscuit was rolled out of the Laguna plant. Since then‚ Monde Biscuits has been a consistent top player in the market. Among the first few fast-selling biscuits were “Nissin Butter Coconut” and “Nissin Wafer”. With the company’s drive for excellence and continuous innovation‚ Monde Nissin subsequently ventured
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Threats of Potential New Entrants• New entrants are always a threat to existing airlines• A few airlines are making an attempt to enter the American domestic air travel industry• Many foreign competitors to the United States international airlines are starting to look into the possibility of extending flight operations on American soil 7. Power of Substitutes• With increased efficiencies in modes of transportation‚ greater threats to the airline industry present themselves: • Railway • Oceangoing Vessels
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ERP CASE STUDY ON SONY CORPORATION HISTORY OF SONY * Akio Morita and Masaru Ibuka started ‘Tokyo Telecommunications Engineering’ on May 7‚ 1946 with its headquartered in Minato‚ Tokyo Japan. * The company produced the Japanese first tape recorder in 1950. * In 1952‚ Ibuka traveled to United States and heard about Bell Laboratory invention of the transistor. He convinced Bell to license the transistor technology to his Japanese company. While most American companies were researching
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CASE STUDY: PolyMedica Corporation (A) Northwood University DeVos Graduate School of Management September 17‚ 2012 PROBLEM STATEMENT PolyMedica’s method of capitalizing direct-response advertising expenditures rather than expensing the cost is under investigation by the U.S. Securities and Exchange Commission (SEC) and has caused concern for investors who are questioning the legitimacy of this practice. ANALYSIS
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