Strayer University Coral Springs‚ FL Campus |Assignment for Course: |HTM 280 | |Submitted to: |Darrin Stern | | | | |Submitted by:
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THE HOTEL AND RESORT INDUSTRY HOTEL - “A building‚ edifice‚ or premises or a completely independent part thereof‚ which is used for the regular reception‚ accommodation‚ or lodging of travelers and tourists and the provision of services incidental thereof for a fee” (Department of Tourism) CLASSIFICATION OF HOTELS (by size‚ location‚ rate) Airport Hotels • Named for its proximity to major travel centers like the airport • Business travelers who prefer
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Professor’s Name: Dr. D. Wadden Group 2: Class Name: BUSI 2231 05 Applied Marketing Date: Wednesday‚ February 12‚ 2014 Hilton HHonor Worldwide Case Analysis Paper Defining the issues There is increased level of competition within Hotel industry and this has made the cost of operation an important aspect in management. Sales and marketing department needs to register and identify market development programs and various demands from customers. There are issues surrounding dynamic pricing which
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were Ernest Henderson and Robert Moore and the birth of the hotel date back to 1937 when the founders obtained the initial hotel in Massachusetts‚ USA. By the year 1949 expanded internationally rapidly growing worldwide. In 1998 it was purchased by Starwood Hotels and Resorts and since then Sheraton became the most famous hotel in the world‚ with chains over 100 countries. 8 (Ps) Elements of Integerated Service Management The eight (Ps) of service marketing is recognized as the starting point for
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Blue Ocean Strategy Blue Ocean Strategy is a business strategy book that promotes a systematic approach "for making the competition irrelevant." The authors‚ W.Chan Kim and Renee Mauborgne‚ are professors of Strategy and Management at INSEAD ( is an international graduate business school and research institution with campuses in France and in Singapore). A core idea is to create a leap in value for both the company and its buyers by breaking the differentiation/low cost trade-off and to align product
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Analysis of Marriott International: A closer look Marriott International was founded on May 15‚ 1927 by J. Willard Marriott in Washington D.C. It started out as a root beer stand which grew into a chain of restaurants and hotels (Marriott International Inc.‚ 2013). Now Marriott International has around 3‚150 properties for lodging in the United States and 67 in other countries (Marriott International Inc‚ 2012). The Executive Chairman is Bill Marriott and the President and CEO is Arne Sorenson.
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http://travel.yahoo.com Brazil Travel Central Intelligence Agency. (May‚ 2010). Retrieved from http://cia.gov Encyclopedia of Nations My Travel Guide. (April‚ 2010). Rio de Janeiro restaurants. Retrieved from http://mytravelguide.com Planet Ware Starwood Hotels and Resorts Worldwide. (April‚ 2010). Features and Activities. Retrieved from http://starwoodhotels.com Travel Muse Travellers Point. (May‚ 2010). Accomodation. Retrieved from http://travellerspoint.com
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[pic] Analysis of Corporate and Business Strategies Executive Summary The following report will describe an overview of the current environment and how it is affecting the hotel industry‚ and then will be preceded by a corporate level and business level strategy analysis. The company that will be the subject of the paper will be Hyatt Global Corporation‚ and its brand‚ Hyatt Regency. In the PESTE (Political‚ Economic‚ Socio-Cultural‚ Technological‚ Ecological) analysis the group discovered
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corporate travelers with spacious meeting‚ conference and banquet space. * Use of technology reduced the time consumed in negotiating and booking rooms. * Excellent internet service with up to date information on reservations‚ rooms and rates. WEAKNESS: * More focus on local markets and the sales team efforts were concentrated on servicing and cultivating local decision makers. * No combined effort as a corporate‚ which limits the contacts and in turn the business. * Limited proportion
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1) (Figure 1) Source: Yahoo! Finance Company Performance Ratio analyses According to different ratios we showed as follow‚ we used past three years figures compared with main competitors Marriott‚ Starwood and Hyatt. We separated main figures as five parts: liquidity ratios‚ solvency ratios‚ activities ratios‚ profitability ratios and other data‚ we will analysis them separately. (See in Appendix 1-3) (Figure 2)
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