ADVERTISING AND SALES PROMOTION DR. AMIT KUNDU EVALUATION OF PROMOTIONAL EFFECTIVENESS 15.1 Objectives of Measuring Advertising Effectiveness Measurable objectives enable companies to quantify the effectiveness of MC efforts. Measuring and evaluating MC programs is done to see whether objectives have been met and MC Programs have been effective (measuring the results). Accountability is a big issue in marketing communication. Evaluation and measurement provide feedback. Measuring MC efforts
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Background of Google Google is the most extensively used Internet search engine and provides Internet-related products and services‚ including Internet search‚ software and advertising technologies around the globe‚ include the desktop as well‚ with applications for web browsing‚ organizing and editing photos and sending massages. According to book of Bruce C. (2009)‚ “Google has since expanded beyond its original mission of creating the best search engine to what it is today ” (p.33). Google began
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Statement of Purpose Umang Moda ____________________________________________________________________________________________________ I admit the obstacle to writing a Statement of Purpose has been in not knowing how to begin with one. I start in this manner not on a whim‚ but from necessity. It was either this or facing the grim possibility that I would never finish with one. I have tried my best to not disseminate the differences on how one is written and how it ought to be written. As such‚ I
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The Effects of Succession Planning on Employee Retention By: Faisal K. Qureishi‚ Iqra Univesity Sana Yazdani‚ Iqra University ABSTRACT This study has been carried out to explore whether any relationship exists between Succession Planning and Employee Retention. The way information is circulated regarding the process of succession‚ plays a very important role in how the employees will perceive these changes and how they will react to them‚ which in turn will affect their job outcomes. For this
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with well-defined training programs create a positive work environment where there is a systematic learning and application in work place. Lack of training at appropriate time can be major deterrent and de-motivating factors for the employees. The aim of this project is to “Check the effectiveness of the training function” the project also aims how to identify the training needs of the employees‚ which would be immensely useful for identifying the training programs‚ which were needed by the
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Bsbwor502B: Ensure Team Effectiveness Essay activity 1 1. A group of people differentiates from a team in the following way: • Involves members acting independently; • Every person performs essentially the same actions; and • The performance of one person has no direct effect on the performance of other team members. 2. It is important to establish a clear team purpose. Encouraging members to question the purpose of the team‚ how it will operate and what it is expected to achieve serves
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EFFECTIVENESS OF PERFORMANCE MANAGEMENT SYSTEM IN GAIL (INDIA) LIMITED Partial Fulfilment of the Requirements for the Award of Post Graduate Diploma in Management (Recognized by AICTE‚ Ministry of HRD‚ Govt. of India) By Ms. Pragati PG-10-052 Batch 2010-12 Under the guidance of Dr. Bhawana Garg INMANTEC‚ Ghaziabad Integrated Academy of Management and Technology Ghaziabad
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STUDENT ON TAKING THE NURSING APTITUDE TEST AS BASIS FOR SELECTIVE RETENTION PROGRAM A Thesis Proposal Presented to College of Nursing and School of Midwifery In partial fulfillment Of the requirements for Nursing Research I By: Mark R. Antolin Cassandra A. Cabigas Mitchelle Frances Mae A. Camilon Isadel Angelic A. Chio Mary Grace C. Cuenca Mary Grace Joy T. Julian March 2011 Chapter 1 THE PROBLEM AND ITS BACKGROUND Nursing education in the Philippines
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The Process of the implementing a field training officer program into the law enforcement system is a simply a good idea. It gives the new officers in depth training period that accompanies the training that they receive in the academy. The FTO program is normally put into place at the conclusion of a new officers training right before they are a solo beat officer. The training on average last anywhere from fourteen weeks to twenty weeks of more intensive on the job training along with a performance
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Employee Retention Policies By Group 7 Members: Amit Kumar Jain Anshuman Banarjee Chaman Kumar Karn Kumar Prashil Tekade Raj Vikas Daliparthy Robin Rajan Executive Summary Employee retention is a process in which the employees are encouraged to remain with the organization for the maximum period of time or until the completion of the project. Employee retention is beneficial for the organization as well as the employee. Employees today are different. They are not the
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