Market Research Report Pepsi Cola MKT201: Market & Audience Research Brand loyalty of generation Y to the Pepsi-Cola brand Table of Contents Summary of Background 2 Marketing Problem 3 Research Methodology 4 Research Objectives 4 Hypothesis 5 Marketing Research Problems 5 Analysis Steps Taken 6 Statistical Procedures 7 Findings from Analysis 8 Recommendations and Implications 9 References 10 Appendix 1 11 SURVEY 11 Appendix 2 13 SURVEY RESULTS 13 Summary
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1. (12 points) In this recession‚ yours truly would like to make extra money to support his frequent filet-mignon-et-double-lobster-tail dinner habit. A promising enterprise is to mass-produce garnet wedding rings for brides. Based on my diligent research‚ I have found out that women’s ring size normally distributed with a mean of 6.0‚ and a standard deviation of 1.0. I am going to order 5000 garnet wedding rings from my reliable Siberian source. They will manufacture ring size from 4.0‚ 4
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Jennifer Stokes Case 2 The soft drink industry is very competitive for all companies involved. Recently the competition between established firms has only increased with the market nearing its saturation point. All companies in the industry‚ especially those thinking about entering‚ have to think about: rivalry among establish firms‚ risk of entry by potential competitors‚ substitute products‚ suppliers‚ and buyers. When talking about market share‚ PepsiCo and Coca-Cola have the
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reentry of coca-cola in the market had its disadvantages and of course that was Pepsi co was there first their applications was approved and coke was turned down. 3- Coca-cola made special promotions during the summer season such as ”buy one- get one free” and lucky draws. Coca –cola used a strategy of “building a connect” by using local idioms. They also reduced prices by 15% to 25% in order to encourage consumption. Pepsi co participated through massive sponsorships of “garba”‚ they also tied up
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“The Pepsi Refresh Project: Viral Marketing” Frederick Thomas Business 508 Summer 2012 • Dr. Lisa Toson “The Pepsi Refresh Project: Viral Marketing” 1 Introduction; Purpose: Pepsi way of using another avenue in selling their brand product to the public. The Pepsi Refresh Project obligated to make $20M in grants toward social innovation projects selected
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References: Delany.D. (2012). Reasons Why Coke Is Better Than Pepsi. Retrieved February 18‚ 2013‚ from http://www.ehow.com/info_8121864_reasons-coke-better-pepsi.html#ixzz2LMKm6jHF Anonymous. (2001). The coca cola company. Retrieved February 20‚ 2013‚ from http://wiki.answers.com/Q/Why_people_drink_coca_cola Anonymous
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how closely related the various product lines are in terms of the use to which they are put‚ more commonly including electrical and entertainment products. So‚ using these bases for product strategy classification will lead to easy and effective analysis. Finally‚ one should attempt to identify what the company is actually aiming at through its product. There can be three possible product strategies in a company’s action (Proctor‚ 2000). Either it aims the product at the market such as Erickson with
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{draw:frame} Headquartered in Purchase‚ New York‚ with Research and Development Headquarters in Valhalla‚ The Pepsi Cola Company began in 1898 by a Pharmacist and Industrialist Caleb Bradham‚ but it only became known as PepsiCo when it merged with Frito Lay in 1965. Until 1997‚ it also owned KFC‚ Pizza Hut‚ and Taco Bell‚ but these fast-food restaurants were spun off into Tricon Global Restaurants‚ now Yum! Brands‚ Inc. PepsiCo purchased Tropicana in 1998‚ and Quaker Oats in 2001. In December
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CASE STUDY Title: Pepsi-Cola Manufacturing International Ltd. Azwan Shah bin Aminuddin 1. Identify and discuss the business process redesign principles that have been applied by the BR project team. In business process redesign‚ the organization need to be have a guidance or principles to make sure that their redesign process is on the right track. In Pepsi –Cola Manufacturing International Ltd (PCMIL)‚ there are based on several principles to ensure they are on the
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Operating Manual FocusPRO TH6000 Series ® Programmable Thermostat 69-1921EFS-03 Quick Reference Card Grasp and pull to see basic operating instructions at a glance. Battery Holder Press down and pull to remove batteries. Batteries should be replaced once a year (see page 17). ENGLISH MCR29456 This manual covers the following models: TH6110D: For 1 Heat/1 Cool systems TH6220D: For up to 2 Heat/2 Cool systems TH6320U: For up to 3 Heat/2 Cool systems (Remove battery holder
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