1|Page Pepsi Brand Tracker (Project2 Part2 Brand Equity Measurement) PRAXIS BUSINESS SCHOOl A report Submitted to Prof. Srinivas Govindrajan In partial fulfilment of the requirements of the course Product and Brand Management On 03/08/09 BY Apoorva Jain Gunjan Dugar Hardik Mishra Manoj Mani Iyer PEPSI BRAND EQUITY PRAXIS BUSINESS SCHOOL 2|Page Executive Summary The objective of this project was to find out the brand equity of Pepsi . The parameters which enabled us to arrive at
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Pepsistuff commercials made an offer of a Harrier jet—the famous high-tech "jump jet" used by the U.S. Marines. In a TV commercial that aired in 1995‚ Pepsi jokingly included the Harrier as one of the prizes that could be received with a mere 7 million Pepsi points. While that sounds like a lot of points to get from drinking Pepsi products (roughly 190 Pepsis a day for 100 years)‚ the company also allowed customers to purchase points for 10 cents a piece. Leonard did the math‚ and discovered that the
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was high in 1990 with the range of 75.01 compare to 42.76 for 1998. Another high variability for 1990 was the standard deviation of 9.30 compare to 5.17 for 1998. (For Excel instructions see pages 28 and 61 of the textbook.) Question 2. (Statistical Inferences: Single Population) Feasibility Study: Companies that sell groceries over the Internet are called e-grocers. Customers enter their orders‚ pay by credit card and receive delivery by truck. To determine whether an e-grocery would be
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Pepsi Internal Control Procedures Pam Sharratt XACC/210 April 10‚ 2013 Cito Vanegas Pepsi Internal Control Procedures The Pepsi Co. has many shareholders that they have to answer too when certain things just do not seem to add up. They have different teams of management to oversee every area of operation and to make sure the company is running effectively and gaining the best profit possible. Like other companies over the last few years they have had their ups and downs in certain areas.
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Background Established in 1965 PepsiCo created in 1965 through the merger of Pepsi-Cola and Frito-Lay In 1997‚ publicly traded company to focus PepsiCo on food and beverages. The world’s largest snack and beverage company in 2006 In 2006‚ PepsiCo has approximately $35billion net revenue The company is broken into four business divisions: ◦ Frito-lay North America Frito-Lay North America manufactures‚ markets‚ sells and distributes salty and sweet snacks. Products manufactured and
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A researcher predicts that watching a film on institutionalization will change students’ attitudes about chronically mentally ill patients. The researcher randomly selects 36 students‚ shows them the film‚ and gives them a questionnaire about their attitudes. The mean score on the questionnaire for these 36 students is 70. The score for people in general on this questionnaire is 75‚ with a standard deviation of 12. Using the five steps of hypothesis testing and the 5% significance level (i.e. alpha
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Use of Ranks in One-Criterion Variance Analysis Author(s): William H. Kruskal and W. Allen Wallis Source: Journal of the American Statistical Association‚ Vol. 47‚ No. 260 (Dec.‚ 1952)‚ pp. 583-621 Published by: Taylor & Francis‚ Ltd. on behalf of the American Statistical Association Stable URL: http://www.jstor.org/stable/2280779 Accessed: 05-03-2015 13:33 UTC Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use‚ available at http://www.jstor.org/page/info/about/policies/terms
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Diagnostic and Statistical Manual Critique The Diagnostic and Statistical Manual of Mental Disorders (DSM) has a long history‚ starting back during World War II. This paper will give a brief history of the DSM and provide some context for the DSM such as: What is it? What is it used for? Who uses it and why? DSM and diagnoses strengths and challenges will also be discussed. Some interesting literature about the DSM and it’s challenges will also be discussed. A big thing happened in the 1940’s
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In 1886‚ the Coca Cola Company was developed but it wasn ’t until 1898 that the fierce competitor Pepsi-Cola entered into the market. These 2 companies are the two major players that dominate the consumer beverage (soft-drink) industry. Coke and Pepsi have since been competing to rein the global market in consumer beverages. The market of drinks in the United States alone is valued at more than thirty million dollars annually. With the growth of these two companies‚ PepsiCo has developed and acquired
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Cultural dimensions in Media PEPSI COLA 1. Introduction to cross-cultural advertising Cross cultural advertising means more than translation. The language‚ style‚ colors‚ numbers and symbols of advertising are all important factors to be considered. To outsource cross cultural marketing to a professional located in the intended target market
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