Page 1 Introduction 3 2 Introduction – Some more facts 4 3 Introduction – Triple bottom-line 6 4 Triple bottom-line - Virgin Atlantic – Social perspective 9 5 Triple bottom-line - Virgin Atlantic – Environmental perspective 10 6 Triple bottom-line - Virgin Atlantic – Economical perspective 12 7 Sir Richard Branson – Founder of Virgin Atlantic – Introduction and Initiatives 13 “Safety‚ security and consistent delivery of the basics are the foundations of everything we
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Applied Buyer Behavior in Global Context Module Code: MGT 5A1 Applied Buyer Behavior in Global Context Module Code: MGT 5A1 Analysis of Virgin Atlantic Commercial 2010. Available link at: http://youtu.be/lGyp1I39eho Module tutor: Jenny Bratherton Word Count: 2606 Analysis of Virgin Atlantic Commercial 2010. Available link at: http://youtu.be/lGyp1I39eho Module tutor: Jenny Bratherton Word Count: 2606 By Maria Timchenko By Maria Timchenko Table of Contents: 1.
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Allowances Loss-Leader Pricing Special-Event Pricing Cash Rebates Low-Interest Financing Longer Payment Terms Warranties & Service Contracts Psychological Discounting Customer-Segment Pricing Product-Form Pricing Image Pricing Channel Pricing Location Pricing Time Pricing Price Discrimination Differentiated Pricing Promotional Pricing Geographical Pricing (Cash‚ Countertrade‚ Barter) Changing Pricing Environment How Companies Price Understanding Pricing Consumer Psychology and Pricing Reference Prices
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Course Outline MBA 2011-13 Management of Pricing Elective Subject‚ Credit 2 20 Hours Course Coordinators: Ranajoy Bhattachrayya‚ Pinaki Dasgupta & Biswajit Nag (both for Delhi & Kolkata) (I) Objective The objective of this course is to bring both theoretical as well as actual practices in decision making process for pricing of goods or services. Pricing has moved up to the top priority in management decision making especially during the time of changing economic environment
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C and Data Structures Lab Manual Lab Manual Computer Engineering and Information Technology III Semester / ‘K’ Scheme Prepared By K.ManiRaj M.Sc.‚M.Phil.‚ & P.Vinitha M.Sc M.Phil Lecturer‚ Department of CE/IT‚ M.S.P.V.L Polytechnic College‚ Pavoorchatram. M.S.P.V.L Polytechnic College‚ Pavoorchatram Page 1 C and Data Structures Lab Manual 1A Celsius to Fahrenheit Conversion and vice versa Aim: To write a ‘C’ program to convert the given temperature in degree centigrade
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Virgin Atlantics primary problem is that they were operating in the middle of the optimal utility model. Their slogan had become “Offering a First Class service at less than First Class fares”. In which Virgin Atlantic is offering high quality at a low cost‚ which keeps them in the middle and not profitable. It seems that Virgin Atlantic did not take into account that offering a premium service as they were would come at a premium cost for them and when throwing in low cost fares into the mix they
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“Pricing Techniques” Studied in- Mobile Industry Company- Nokia Background of the study: Pricing Techniques: are the methods adopted by a firm to set its selling price. It usually depends on the firm’s average costs‚ and on the customer’s perceived value of the product in comparison to his or her perceived value of the competing products. Different pricing methods place varying degree of emphasis on selection‚ estimation‚ and evaluation of costs‚ comparative analysis‚ and market
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American and English literature whose major area of research interest is the Black Atlantic diasporic culture. As a scholar of Cultural Studies and Sociology‚ he has done significant studies on race‚ racism and culture which have been greatly influential in the recent times. Gilroy’s book The Black Atlantic: Modernity and Double Consciousness (published in 1993) marks a landmark in the study of diasporas. In The Black Atlantic‚ which is a critique of cultural nationalism‚ he applies a cultural studies approach
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ACCESS COMPUTER COLLEGE Basic knowledge on Computer System and Digital Electronics (Research Paper for Digital Electronics/Computer System & Org) Jannelle Stephanie S. Chua CSCA22 Engr. Christopher Jay Apalin Computer Science Table of Contents TITLE PAGE I. Title page _________________________________________ 1 II. Table of Content ___________________________________ 2 III. Abstract __________________________________________ 3 – 4 IV. Introduction
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assignment submitted by me is not a verbatim/photo static copy from the websites/ books/ journals/manuscripts. Signature of the student Countersigned Signature of the Faculty Concerned Q 4. Explain pricing methods and which method will be suitable in this present age ? Let us discuss about various pricing methods of determination of price. Introduction No doubt that the economic theory focuses upon the determination of prices in various competitive situation but it does not discuss the methodology
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