Atlantic Computer Case Introduction: Jason Jowers‚ who had recently been hired by the computer manufacturer‚ Atlantic Computer‚ needed to devise a pricing plan for the company’s newest products: The Atlantic Bundle. This bundle contained the Tronn server and its corresponding software‚ the PESA. After an initial marketing meeting with a few key players‚ Jowers had input from the head of the server division (Matzer)‚ the director of the division’s R&D team (Jones)‚ and the director of new product
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Atlantic Computer: Case Study Strategic Management Mitchell D. Upchurch Dr. Johnny Eluka July 19‚ 2011 Amidst an emerging U.S. marketplace opportunity‚ Atlantic Computers tasked the newly appointed product manager‚ Jason Jowers‚ with marketing and selling the company’s new product‚ the Atlantic Bundle. A server‚ software combination‚ the Atlantic Bundle would offer performance up to four times faster than the competitions standard speed‚ all within one machine. External Analysis: Externally
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Atlantic Computer – Business case Case introduction Atlantic Computer is a manufacturer of servers and other high-tech products. Following the growth of the internet there has been an increase of demand for cheaper‚ Basic Segment Servers. Atlantic Computer‚ currently having a 20% market share in the High Performance Server market‚ has decided to expand their product range and enter the Basic Segment market. Their response to the projected 36% compound annual growth in demand for Basic Servers
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Case analysis -Atlantic computer: A bundle of pricing options The main products of Atlantic computer are high-tech goods and servers. And in recent stage‚ the company has two segments including the basic market and the new market. Atlantic shows its relative advantages in the basic markets with the product Radia and it is a main product of this company. And it is fortunately that the new marketing grows so fast that could bring large profits for the company. The company has the premier products
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Obesity in America: A Treacherous Status Quo Although the United States is an economic power and constantly progressing‚ Americans are some of the unhealthiest people in the world. The United States is so plagued with obesity that it is quickly becoming an accepted aspect of our culture‚ but the last thing this country needs to do is to embrace obesity. Consequently‚ something so American as being free within society from oppressive restrictions imposed by authority on one ’s way of life and
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that Ontario’s Zink servers dominate the basic server segment‚ and therefore the introduction of the Tronn server would mean that the two companies would be competing directly against one another. Further‚ Ontario holds a supply-chain advantage over Atlantic‚ in that they ensure that their products are widely available to all consumers‚ e.g. the majority of their sales are generated online. However‚ when loaded with the PESA software‚ Tronn’s servers run at an efficiency of 4 times faster than their
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Atlantic Computer is a large manufacturer for servers and other technology products. They have seen great success in the last 30 years since they have been competing in the market. While they have previously dominated the high-end server market‚ they are looking to expand to an emerging market‚ the basic server market. In order to do so‚ they have developed Tronn along with the Performance Enhancing Server Accelerator‚ otherwise known as PESA. Because Atlantic is penetrating new market segment than
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ZAKAT MANAGEMENT IN NIGERIA: THE STATUS QUO MUSTAFA‚ Murtala Oladimeji .Abioye Ph.D. University of Abuja‚ Abuja‚ Nigeria‚ and Siti Normala Sheikh Obid Ph.D. International Islamic University Malaysia Abstract Over a decade ago‚ states that adopted Shariah legal system‚ in the northern part of Nigeria as well as non-governmental organizations in the southern western part re-introduced institutionalized zakat management but only fragmented knowledge of status of this initiative is available despite
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Introduction Atlantic Computer developed a product‚ the “Atlantic Bundle”‚ to meet an emerging basic server market. The Atlantic Bundle is a Tronn server coupled with the Performance Enhancing Server Accelerator software tool “PESA”. Atlantic Computer must decide on the pricing strategy. Situational Analysis The external analysis is as follows: • Customers: The first customer identified has a primary need to host websites‚ “Web Server” customer. The second customer identified has a primary
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Does ‘divided government’ in the US facilitate decision-making‚ or encourage deadlock‚ and the persistence of the status quo? In almost all developed democratic countries‚ such as UK‚ Japan or Germany‚ political parties are growingly closer and cooperative together‚ whereas the US is an exception. As David McKay (2013) claimed‚ the center of American political world‚ the capitol‚ has been continuously characterized by an increasing ideological polarization on a wide scope of non-economic issues ranging
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