CASE ANALYSIS: ATLANTIC COMPUTERS-A BUNDLE OF PRICING OPTIONS SUBMITTED BY: KRITIKA JAIN PG20112055 Atlantic computers are the largest manufacturer of servers and other high tech products with a 20% market revenue share in the segment. The company plans to launch a basic server TRONN and software PESA due to growth in demand for basic servers. Important Details * competitor: ONTARIO ZINK * CAGR: 3%(BS segment) * TRONN along with PESA works FOUR times more efficiently. * Value
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absolutely abandoned? In Ray Bradbury’s novel Fahrenheit 451‚ a character that depicts the norm of this wrecked humanity would have to be Mildred Montag. Mildred is the brittle‚ sickly looking wife of the main character‚ Guy Montag. Mildred‚ being the status-quo for the broken society in which the novel takes place‚ has a role necessary to make the novel tie together smoothly. Bradbury must show that society is distant‚ obsessive and reckless through Mildred. Mildred is completely distant and obsessed
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ATLANTIC COMPUTER – CASE STUDY QUESTIONS 1.- What Price should Jowers charge DayTraderJournal.com for the Atlantic Bundle (that is‚ Tronn servers + PESA software tool) according to the following four criteria? Option A): Status-quo pricing $4000 for the Atlantic Bundle. Option B): Competition-based pricing $6800 for the Atlantic Bundle. Option C): Cost-plus pricing $4491.04 for the Atlantic Bundle. Option D): Value-in-use pricing $8400 for the Atlantic Bundle. 2.- Think broadly about
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ATLANTIC COMPUTER Atlantic Computer‚ a large manufacturer of servers and other high-tech products‚ has assigned Jason Jowers the responsibility of developing the pricing strategy for the new ‘Atlantic Bundle’. The bundle incorporates a new Tronn server and the Performance Enhancing Server Accelerator (PESA) software tool which allows the Tronn to perform up to four (4) times faster than its standard speed. The Tronn was specifically developed to meet an emerging U.S. marketplace opportunity and
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subordination in the infrastructure is justified and legalized by the super-structure. For example‚ in capitalist society the unequal relationship between employees and employers will be reflected and legitimized in the legal system. A range of legal status protect the rights of property owners and in particular their right to a disproportionate share of the wealth produced by their employees. Marxists argue that such an analysis of the relationship between the infrastructure and super-structure tells
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October 18th 2011 Atlantic Computer Case Section 1 1. The “Atlantic Bundle” should use a value-in-use pricing strategy. 2. $2‚500 per Tronn server with PESA software 3. Sales force will have a tough time selling the increased cost of the servers to the end customer based on software; the standard in the marketplace is that this software should be free. Also‚ they will be concerned with a smaller commission with fewer servers being purchased by each customer. To motivate the
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Atlantic Computers As Jason Jowers‚ product manager at Atlantic Computers‚ I am responsible for developing the pricing strategy of the new Atlantic Bundle. Atlantic Computers is a large manufacturer of servers and other high tech products. In our server industry‚ there are two main market segments and until now our company has only focused on one. The largest market segment is devoted to the high performance servers that traditionally are meant to run complex application such as scientific
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‘Today’s China is both a “status-quo power” and a “revisionist power”’ The People’s Republic of China (PRC) has become more integrated and willing to cooperate within the global political and economic systems than ever in its history. However‚ there is growing apprehension in the Asia-Pacific region and the U.S. in regards to the consequences of rising in economic and military power in China. Descriptions about Chinese diplomacy in the policy and scholarly are less positive lately concerning China’s
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Mykayla Jackson Mr. Simonini AP European 27 May 2013 On Jews and Christians Living in the Same Place * * A Quo Primum is an encyclical of Pope Benedict XIV‚ issued by Pope St. Pius V. This proclamation took place in the 18th century‚ when religious tolerance seemed to be at a low. In this proclamation‚ people debate the idea of how the Christians and Jews in Poland are living together. They state arguments‚ pros and cons. Since the earliest of times‚ people often disagreed with Christians
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Assignment Atlantic computers‚ a leading player in the high-end server market‚ has detected a marketplace opportunity in the basic server segment. They have developed a new server‚ the Tronn‚ to meet the needs of this segment. In addition they have created a software tool‚ called the “performance Enhancing Server Accelerator” or PESA‚ that allows the Tronn platform up to four times faster than its standard speed. The central question in the case revolves around how to price the Tronn and PESA
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