OBJECTIVES 15 3.0 SELECTION AND MEASUREMENT OF TARGET MARKETS 16 4.0 STRATEGIC MARKETING MIX 29 5.0 IMPLEMENTATIONS AND EVALUATIONS 35 V APPENDIX 37 VI REFERENCES 39 I Executive Summary We plan to introduce ‘Monogamy’‚ an adult board game which both enhances a couple understanding of each other‚ as well as turn up the heat in the bedroom‚ under the internationally renowned manufacturer of condoms – Durex. As a market leader‚ the brand enjoys a unique market position and a stellar
Premium Marketing
Field Trip Journal - Singapore Topic: “The Best Venue Visited during the Field Trip with Explanation” eing the main convention venue in Singapore‚ the Sands Expo and Convention Center has held more than 700 events in its first year of opening. With its construction‚ the Sands is a turning point in Singapore’s MICE industry. While the Singaporean government heavily positions the destination to be a tourism and event hub‚ thanks to this concrete stepping stone‚ Singapore has successfully climbed
Premium Singapore
Singapore is a multi-racial country with majority ethnic Chinese. English is made the administrative language and the common language of interaction between various races. In 1979‚ Singapore implemented a special programme‚ the Special Assistance Program (SAP)‚ to transform Chinese schools into elite schools for the top 10 percent of students. So what is the purpose of SAP schools? According to official MOE press release1‚ SAP schools were established in order to “preserve the ethos of the Chinese
Premium Chinese language China Standard Mandarin
Compare and contrast trade unions in Singapore and China. Do you agree with Barr (2000‚ p.481) and Taylor and Qi Li (2007) that the ‘trade unions’ in these two countries are not really trade unions at all? Justify your answer. Introduction With all their faults‚ trade unions have done more for humanity than any other organization of men that ever existed. They have done more for decency‚ for honesty‚ for education‚ for the betterment of the race‚ for the developing of character in men‚ than
Premium Trade union
Should changes be made to the local education system(Singapore Context) to enhance the teaching of moral values? When most people talk about school curriculum in the Singapore`s context‚ they think about math‚ science‚ social studies and language courses. Seldom do I hear or read about moral values as being part of the curriculum. The problem is that the neglect of teaching moral values in schools is harming our students and causing problems in our society. If one has never learned any moral
Premium Education Singapore
Target Market We intend to develop the markets in Singapore. According to the State Department‚ there is much opportunity to export into Singapore. Generally‚ government accounts for most of the healthcare purchases for the country. We intend to enter the Singapore market because we have seen recent increases in diabetes cases. Data that was released by International Diabetes Federation at its 19th world congress‚ showed that Singapore ranked second among countries for people on the verge of
Premium Medical equipment Medicine Medical device
1. Topic: Effective Board of Directors 2. Six Steps to Building an Effective Board By:Bruce R. Evans 3. Summary: The author Bruce R. Evans is a managing partner in Summit Partners’ Boston office. He has also been a member of more than 25 boards‚ which include 10 public company boards. He claims that when a Board is working effectively it is a big part of the company’s success. However‚ an ineffective board can be distracting and cause liabilities for the company. Through his experiences
Premium Management Corporation Board of directors
gender in Singapore. In this essay I have decided to address the issues of work gender differential in Singapore such as gender inequality‚ Wage Gap and Glass ceiling. Sex War is not over in Singapore While it is true that Singapore has become a world-class city with highly advancements in many aspects‚ however‚ it not a true sentiment when it comes to gender equality. But lately‚ the Lion City has made a significant improvement in closing the gender gap among men and women. Singapore ranks 56th
Premium Gender Woman
for 30% (15% per test). A CASE STUDY OF SINGAPORE AIRLINES EXECUTIVE SUMMARY As a former British Colony that gained full independence in 1965‚ Singapore was essentially forced to make do with its limited resources. This developed into a national obsession with achieving excellence without compromise and has been responsible for its many successes. This attitude of control and determination was critical in the creation of the culture within Singapore Airlines (SIA). From the first unveiling
Premium Management Strategic management Sociology
As a teacher candidate‚ when reflecting back on the SMART board activity I felt there were many strengthens to it. The activities on the SMART board were a review for the students on what they learned previously‚ which required students to display their knowledge in multiple ways. The activities met all of the requirements of the project‚ and utilized all the SMART board had to offer when designing to creative effective activities for the students’ review of the material taught to them. The teacher
Premium Education Teacher Learning