Nie Yile A0071699M Marketing Individual Assignment 4 1. What unique characteristics of service are service operators and passenger airlines like Etihad Airways encountering? What unique challenges does Etihad Airways face as a result of such characteristics? Services are intangible activities or benefits that an organisation provides to consumers in exchange for money or something else of value. There are 4 unique characteristics of service operations and passenger airlines like Etihad airways
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Airlines was forced to make an emergency landing in Azerbaijan due to loss of cabin pressure. The plane was flying from London to Singapore and had 467 passengers and 27 crew members on board. The airline said that oxygen masks were deployed and the aircraft landed "uneventfully" at the Baku airport. It said that none of the passengers or crew was injured and that it was investigating what caused the problem. Nathan Phelps‚ an electrical supervisor from south Wales who was on the flight‚ told the BBC
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feels that customer intimacy‚ operational excellence‚ and product leadership customer value proposition are all important. They spend time hiring honest‚ friendly workers to give the ultimate in customer satisfaction‚ while only using one type of aircraft so that all of the maintenance required would be the same on all engines. By offering low fares and extra amenities during the flight‚ the company also focuses on product leadership and customer value proposition. 2.) What business risks does
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Brazil-based holding company primarily engaged in the manufacture of aircrafts. The Company’s business activities are divided into main business segments: Commercial Aviation; Defense and Security‚ and Executive Aviation. The Commercial Aviation segment is involved in the development‚ production and sale of commercial jets‚ as well as in the provision of support services‚ with emphasis on the regional aviation industry and aircraft leasing. The Defense and Security segment mainly includes the research
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of research aircraft‚ NASA’s Operation IceBridge images Earth’s polar ice to better understand connections between polar regions and the global climate system”. In order to carry out such scientific experiments‚ scientific airplanes are equipped with many scientific instruments including laser altimeters‚ which are used to measure the changes in ice elevation
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which consist of industrial cluster in aerospace telecommunication‚ auto mobile and petroleum sector was giving the Embraer’s distinctive competencies areas of R&D‚ design‚ product development‚ system integration‚ assembly and technical assistance in aircraft manufacturing. Besides that‚ advantage in having smaller jet and less costly by introduced 35-seat ERJ 135 and %0-seat ERJ 145 meet increasing demand for jets that replace turboprop model. They production structure also is one of the strength
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transaction-oriented‚ not customers Swine flu‚ climate condition and crash in Amsterdam Technological factors: Satellite programming‚ wireless internet access‚ satellite monitors at every seat and seat back personal video screens in modish aircrafts Reservation on phone and on the internet. The IT system of Turkish Airlines is the Tryon which is for reservation system. Turkish Airlines makes all
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military aircraft Satellites Weapons Electronic and defense systems Launch systems Advanced information and communications
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services for passengers or freight‚ generally with a recognized operating certificate or license. Airlines lease or own their aircraft with which to supply these services and may form partnerships or alliances with other airlines for mutual benefit. * Airlines vary from those with a single aircraft carrying mail or cargo‚ through full-service international airlines operating hundreds of aircraft. Airline services can be categorized as being intercontinental‚ intra continental‚ domestic‚ or international and
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to maintenance a mechanic may operate the engines‚ but should be familiar with the operating procedures and limitations in the aircrafts flight manual in addition to any requirements listed in the maintenance manuals. All operators must be aware of all potential emergencies and be acquainted with the emergency procedures to ensure the safety of personnel and the aircraft. The
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