MKT370 – Marketing Policies Ben Bentzin ● Spring 2013 ● Unique: 5220 Administrative details Instructor: Ben Bentzin‚ Tel (512) 828-7070 Email: ben.bentzin@mccombs.utexas.edu Office: CBA 6.216 (6th floor of CBA North‚ top of the escalator) Please include “MKT 370:” in the subject line of any emails Amy Williams - arwilliams@utexas.edu Sec. 5220‚ Mondays/Wednesdays‚ 8:00a - 9:15a‚ UTC 1.102 By appointment on Mondays and Wednesdays only‚ typically from 9:30am to 10:30am. FIN 357 (or FIN 357H) and
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HBR articles available in the library 1. “Rethinking Marketing" by Roland T. Rust‚ Christine Moorman‚ and Gaurav Bhalla‚ 2. "Unleasing the Power of Marketing" by Beth Comstock‚ Ranjay Gulati‚ and Stephen Liguori‚ 3. "Marketing Myopia" by Theodore Levitt‚ 4. "Marketing Malpractice: The Cause and the Cure" by Clayton M. Christensen‚ Scott Cook‚ and Taddy Hall‚ 5. "The Brand Report Card" by Kevin Lane Keller‚ 6. "The Female Economy" by Michael J. Silverstein and Kate Sayre‚ 7. "Customer
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Required Text: Marketing: An Introduction‚ (2013) 11th ed. by Gary Armstrong and Philip Kotler. Pearson ISBN: 978-0-13-274403-4 Resources All materials are posted on BlackBoard Instructor Lee D. Goldring‚ MBA Mobile /Text 321-578-9288 E-mail lgoldrin@stetson.edu Office Phone 386-822-7432 Office Location LBC 415 Office Hours Mondays and Wednesdays 1:30PM – 2:30PM‚ and by appointment Course Objectives: Identify the processes of segmentation‚ target marketing‚ and create a
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Marketing Management Assignment 1 201226218H Cheung Yik Fung Consider Porter’s value chain and the holistic marketing orientation model. What implications do they have for marketing planning? How would you structure a marketing plan to incorporate some of their concepts? Porter’s value chain has two parts. First is the primary activities which cover the inbound logistics‚ operations‚ outbound logistics‚ marketing and sales‚ service. Second is the support activities which include procurement‚ technology
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Case study marketing ‘Yet another poor year’ reflected the senior executive of Mephisto Products.’ P r o f i t s d o w n b y 1 5 p e r c e nt ‚ s a l e s a nd t u r no v e r s t a t i c i n a m a r k e t w h i c h w a s recko ned to be growing at a rate of some 20 per cent per annum. It can’t go on.’ These were the thoughts of Jim Bullins‚ and he contended that the company would-be out of business if the next year turned out to be as bad. Jim Bullins had been senior executive at Mephisto for the
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Marketing Plan: Part B Prepared for Vivian McDonald Table of Contents Key Issues There are various key issues present with regards to the marketing plan of Vitalyze. These were detailed in Part A of this report. These various issues that are present will guide the numerous marketing strategies that will be detailed in this section of the marketing plan. Perhaps the most important of these key issues present is the issue of how Vitalyze will gain and market a competitive
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The Case analysis of Marketing Strategy for Self-financed Rehabilitation Centre Identifying marketing mix model 4P when planning marketing strategy Introduction & Situation Definition According to the website of Hong Kong Christian Service‚ “Since 1952‚ Hong Kong Christian Service (HKCS) has been working towards a humane and just society. It provide the needy with suitable‚ professional and reliable quality services. We care for the disadvantaged
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Business Centre No 90665 Unit No & Unit Title Unit 4‚ Marketing Principles Course Title HND in Business Lecturer’s Name Achila Amarasinghe Assignment Title & Type Understanding marketing principles: Unilever PLC Case study Assignment No 1 Date Set w/c 06-10-2015 Due Date 09-01-2015 Semester / Academic Year 1/2014 Unit Outcomes Covered: 1. Understand the concept and process of marketing 2. Be able to use the concepts of segmentation‚ targeting
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Singapore. This project analyses the behavioral characteristics of the consumers in watch market and describe how this factor will influence their choice of our CASIO watch in part A. In the part B‚ how the CASIO use product and promotions in the marketing mix to market new product. CASIO watch is one of three largest Japanese brands. The multi-functions of CASIO watches have been well-known in the world for many years. Its representative of active youth fashion and
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Core Marketing Concepts: Market Segments & Target Markets Market Segments exist in the market and has to be identified by examining Demographic‚ Pychographic‚ and Behavioral differences among buyers. Segments which present the greatest opportunity is termed Target Markets. For each chosen target market‚ company develops a market offering. The offering is positioned in the minds of target buyers as delivering some central benefit(s). Product‚ Offering & Brand Product companies address
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