C H A PTE R 1 RESEARCH M E TH O D O LO G Y 1 Research Methodology is a way to systematically solve the research problem. The Research Methodology includes the various methods and techniques for conducting a Research. "Marketing Research is the systematic design‚ collection‚ analysis and reporting of data and finding relevant solution to a specific marketing situation or problem". D. Slesinger and M. Stephenson in the encyclopedia of Social Sciences define Research as "the manipulation
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The Promise C. WRIGHT MILLS People are often quick to blame others for their misfortunes. However‚ C. Wright Mills argues that the only way to truly understand people’s behavior is to examine the social context in which the behavior occurs. In other words‚ Mills believes that we need a quality of mind that he calls the sociological imagination. By using sociological imagination‚ we learn how social‚ historical‚ cultural‚ economic‚ and political factors influence the choices that people make
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COMPANY BACKGROUND SQUARE CONSUMER PRODUCTS LTD. introduces itself as a member of SQUARE Group of Companies‚ a leading corporate house in Bangladesh which is engaged in the manufacturing and marketing of pharmaceuticals‚ toiletries‚ consumer goods‚ textiles‚ spinning‚ knitting‚ packaging‚ printing etc. Their Flagship Company SQUARE PHARMACEUTICALS LTD. has already achieved an ISO 9001 certification and is holding the top position among all national and multinational pharmaceuticals
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Originally called “Maketewa” by Native Americans‚ Mill Creek is located in Cincinnati‚ Ohio. It flows roughly 28 miles‚ starting at Liberty Township and flowing through 34 other communities and is a tributary to the Ohio River. The origins of mill creek dates back to the late 1700s‚ around 1787. Settlers used Mill Creek to transport goods and other items. Mill Creek has been abused for over 2 centuries. By 1810‚ major factories opened up along mill creek and its tributaries and dumped their chemical
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Mill‚ John Stuart. Utilitarianism 2nd ed. Edited by George Sher. Indianapolis‚ IN: Hackett Publishing Company‚ Inc.‚ 2001. INTRODUCTION It can be argued that no other philosophical system has so permeated Western thought as utilitarianism. From the early Greek thinkers like Epicures to post-Enlightenment writers such as Jeremy Bentham‚ the expediency of utilitarianism has been defended and expounded. Perhaps the most famous proponent of utility for modern times is John Stuart Mill. Mill
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Introduction In this report we present an analysis of Flexituff International Ltd from a strategic management standpoint. Starting from the company vision‚ mission and values statements‚ we have perform an analysis of their internal and external environments. We have studied their value chain and identified their key success factors. The industry analysis also reveals the key strengths and weaknesses of Flexituff International Ltd. We have also studied their organizational structure and its effect on the
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Puppy Mills When you hear the words Puppy Mills‚ what are your first thoughts or feelings? Confusion? Anger? Sadness? Maybe you’re asking "what are Puppy Mills?"‚ and I will tell you. Puppy Mills are oversized and overpopulated facilities that are used to breed large numbers of dogs at a time and sell them across the nation to earn profit. These facilities are filthy and dangerous for even people to be in. The dogs there are bred over and over again until they either pass away or physically cannot
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Luke Richards-300311784 1. Executive summary Les Mills is a New Zealand based and world renown gym franchise. The owner Philip Mills‚ has created a variety of high quality fitness facilities around New Zealand‚ opening the 10th and latest club in Britomart‚ Auckland in 2010. Les Mills is renowned for holding the title of Worlds Best Fitness Classes and for their high standard of operations‚ making them one of the leading competitors in the New Zealand gym industry. The purpose of this report is
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Cardon Carpet Mills Issues and constraints The issue‚ which Cardon Carpet is facing‚ stems from the lack of expansion throughout the United States‚ specifically limiting their contract sales portion of its business only to the southeastern portion of the United States. Cardon Carpet Mills has several action options: 1. Expand its market share in contract sales segment throughout the US. Employ ten sales representatives to seek potential institutions and businesses throughout all of the US.
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dynamics. Specifically‚ operatives at the Lowell mills in Massachusetts had a relatively distinct life experience when compared with their counterparts who were engaged in Northern industries outside of Lowell. While Lowell operatives were certainly subject to the harsh work conditions‚ paternalistic gender relations‚ and expected religious standards of the day‚ the inherent stability of the Lowell
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