Management – Steinway & Sons HAN Kunqi Luxury brand management‚ food and wine Cl3 1. Historically‚ why has Steinway been successful? Steinway & Sons is one of the leader in the market for high-quality grand pianos. It was established in New York City in 1853 by a German immigrant Henry Engelhard Steinway and prospered with its techincal excellence. Marketing Mix of Steinway & Sons 1. Product Steinway & Sons keeps in working on its high quality. All Steinways are still
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Revised January 21‚ 1997 Steinway & Sons (A) A Steinway is a Steinway. . . . There is no such thing as a “better” Steinway. Each and every Steinway is the best Steinway. Theodore Steinway The 1990s was a period of change for the music industry. Foreign competition in the mid-price upright piano market was intense. In addition to well-entrenched players from Japan (Yamaha and Kawai)‚ two South Korean firms (Young Chang and Samick)‚ were emerging as competitors. Moreover‚ Yamaha and Young Chang
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DECISION ON HAND In 1992‚ Steinway & Sons introduced the Boston Piano. The Birmingham brothers felt branding the product with a name other than Steinway will help retain the high end of the market while providing a lower priced piano for those who were not actually ready to commit to a Steinway. See Exhibit 1 for a brief yet rich history of Steinway & Sons. Steinway & Sons are reluctant however‚ to introduce a new‚ mid-priced piano. The decision at hand is whether or not Steinway should extend its brand
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Case of Steinway & Sons: Buying a Legend In the case of Steinway & Sons‚ two investment bankers‚ Dana Messina and Kyle Kirkland are faced with the question of how to build on the business. Steinway & Sons was established in 1853 in New York City‚ by Henry Engelhard Steinway‚ a German immigrant who became well known for his technical excellence in piano production. It is a 140 year old company‚ and has been recognized as a leader in the market for high quality grand pianos. The primary problem
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STEINWAY’S STRATEGIC ORIENTATION Dwiyani Rahmawati Marvin Mahadharma Aldira G. Meyer Tenny Oktarina Company Overview The finest piano maker in the world 1853 – founded by the Steinway family 1995 – bought by Messina & Kirkland 1996 – become public company Piano is division of Steinway Musical Instruments Company Products Upright piano Grand Piano Market share over 80% Brand as most valuable assets 2% of all keyboard unit sales in US profit 35% Minto Pyramid Analysis UDR
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Steinway Strategic Orientation April 14‚ 2013 Steinway Strategic Orientation Steinway & Sons‚ also known as Steinway‚ is an American and German manufacturer of handmade pianos. German immigrant Heinrich Engelhard Steinweg founded it in 1853 in New York City. The company ’s growth led to the opening of a factory and employee village in what is now Astoria‚ Queens in New York City‚ followed by a second factory in Hamburg‚ Germany‚ in 1880. Heinrich Engelhard Steinweg ’s dedication was "To build
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The Selmer Company‚ new owners of Steinway & Sons‚ must decide whether or not Steinway should continue to focus on its high-end‚ niche strategy of being the preeminent maker of high quality vertical and grand pianos or do a 360 and take on a bold and aggressive approach. For several years now‚ Steinway’s brand and reputation had suffered due the popularity of electronic keyboards‚ expansion of their dealer network and some modernization methods to the manufacturing of the product. As a result‚ poor
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Steinway & Sons was founded in 1853 by German immigrant Henry Engelhard Steinway in a Manhattan loft on Varick Street. Henry was a master cabinet maker who built his first piano in the kitchen of his Seesen‚ Germany home. The first piano produced by the company‚ serial number 483‚ was sold to a New York family for $500. It is now displayed at the Metropolitan Museum of Art. Over the next forty years‚ Henry and his sons‚ Henry‚ Jr.‚ Albert‚ C.F. Theodore‚ William‚ and Charles developed the modern
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Some Keys to Making a Steinway Chapter 1 Closing Case Abstract This essay will explain the management process of a Steinway grand piano. More specifically I will discuss in detail the elements of their subsystem‚ how the company uses the transformation process as inputs and outputs into the environment. Additionally‚ I will discuss the companies behavioral and operations principles as well as the contingency and universal perspective.
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Case: Steinway and Sons Problem Definition: Steinway ands Sons‚ with a 140 year history of making the finest pianos has witnessed management change and generation growth in its time. Many things changed over that period‚ but the image that Steinway was the brand for American and made the finest pianos remained untouched. In the current wave however‚ Yamaha and other piano makers were churning out good pianos off the assembly line and artists found them to be reasonable alternatives to
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