Stephen L. Vargo & Robert F. Lusch Evolving to a New Dominant Logic for Marketing Marketing inherited a model of exchange from economics‚ which had a dominant logic based on the exchange of “goods‚” which usually are manufactured output. The dominant logic focused on tangible resources‚ embedded value‚ and transactions. Over the past several decades‚ new perspectives have emerged that have a revised logic focused on intangible resources‚ the cocreation of value‚ and relationships. The authors
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Stephen King’s presumptuous article‚ "Why We Crave Horror Movies"‚ inspects the inner‚ mentally psychotic adaptation of human beings‚ and explores our obsessive attraction to gruesome and tantalizing horror movies. He believes that we are all secretly morbid and insist on using scary films to produce our psychotic relief from the demanding civilized society we live in; King states‚ " I think we are all mentally ill; those of us outside of the asylums only hide it a little better ". He values the
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Stephen Leasock ’s "Arcadian Adventures With the Idle Rich": Satire Jonathan Swift has suggested that "Satire is a sort of Glass‚ wherein Beholders do generally discover every body ’s Face their own; which is the chief reason...that so few are offended with it." Richard Garnett suggests that‚ "Without humour‚ satire is invictive; without literary form‚ [and] it is mere clownish jeering." (Encyclopaedia Britannica 14th ed. vol. 20 p. 5). Whereas Swift ’s statement suggests that people are
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Stephen Crane’s "The Open Book": Determinism‚ Objectivity‚ and Pessimism In Stephen Crane’s short story "The Open Boat"‚ the American literary school of naturalism is used and three of the eight features are most apparent‚ making this work‚ in my opinion‚ a good example of the school of naturalism. These three of the eight features are determinism‚ objectivity‚ and pessimism. They show‚ some more than others‚ how Stephen Crane viewed the world and the environment around him. Determinism
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The Panda’s Thumb: More Reflections in Natural History Stephen Jay Gould With a touch of humor‚ geology‚ evolutionary theory‚ biology‚ cartoon characters and even some references to baseball‚ The Panda’s Thumb definitely makes excellent reading for people with all types of interests. The old cliché‚ "Don’t judge a book by its cover‚" or in this case‚ title‚ holds true for The Panda’s Thumb. Theories concerning adaptations of the panda are only a fraction of the many exciting facts held within
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period from D-Day in June 6‚ 1944 until the final surrender of Germany in May 7‚ 1945. It is essentially several books spliced together to give an overall picture of the war in Europe -- largely composed of huge blocks of text from five of the author‚ Stephen E. Ambrose’s previous histories: Eisenhower‚ Pegasus Bridge‚ Band of Brothers‚ D-Day and Citizen Soldiers. The Victors includes authoritative narrative account of individual battles‚ raids‚ acts of courage and suffering from Pegasus Bridge‚ an account
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once. He said‚ "I know the way-come." And I was overjoyed at this. Together we hastened. Soon‚ too soon‚ were we Where my eyes were useless‚ And I knew not the ways of my feet. I clung to the hand of my friend; But at last he cried‚ "I am lost." Stephen Crane I have chosen to use "A learned man came to me once" as the topic of my essay. This peom teaches us the dangers of following this world. The world we live in today encouages us to blindly follow. We are surrounded by ’false authority’‚ people
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father along with her son in war‚ and depictions of war. Such as‚ “ A field where a thousand corpses lie”. As the women in the poem is weeping because she has lost everything in the war‚ somebody keeps saying “Do not weep‚ maiden‚ for war is kind”. Stephen Crane has created a mood of sadness‚ and loss through the use of specific words and phrases.
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In Freakonomics‚ Stephen D Levitt and Stephen J. Dubner’s purpose was to make the reader susceptible to the idea that there is a concealed yet obvious side of everything‚ if delved into enough. This purpose is useful in uncovering the conventional wisdom‚ a phrase coined by economist John Kenneth Galbraith. According to him‚ he believed that conventional wisdom “ must be simple‚ convenient‚ comfortable‚ and comforting - though not necessarily true”(Levitt and Dubner 86). But‚ what if someone wanted
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In “Desert Places‚” Stephen Crane uses various poetic details to write his own interpretation of a story told within the bible. His poem is derived from when Jesus was telling his disciples to‚ “let the little children come to me‚” in Matthew 19:14. Crane’s poem‚ in its entirety‚ symbolizes how sometimes it is so easy to look down on people within a society‚ never stopping to see the beauty they possess. In the same way‚ the story from the bible takes place after children are devalued because of
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