Dissertation Cruise Industry Chantal Maas 84298 Mr. A. de Groot Year 2010/2011‚ module 1 and 2 Declaration of own work 1. This work is composed by me. 2. This work has not been accepted in any previous application for a degree or diploma‚ by me or anyone else. 3. The work of which this is a record is done wholly by me. 4. All verbatim extracts have been distinguished by quotation marks and the sources of my information have been specifically acknowledged
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Some of the environmental disasters such as the turbulence in Libya and the Middle East‚ and the earthquake in Japan‚ the oil prices were set to rise once again in 2011. This was the reason why the cost of the fuel made to the top priority in risk management affecting not only Royal Caribbean but also the entire cruise line industry‚ where the fuel costs signify concern given by representing a major part of a ship’s expenditure. The alteration of the oil prices has always been an unstable business
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VILLENA‚ Arax S. MGE11A MW 1:30-3:00 BSAct 1h Prof. Lacerona ROYAL CARIBBEAN CRUISES LTD. TIME CONTEXT : 1968 - present SUMMARY Royal Caribbean Cruises Ltd. is a global cruise vacation company that operates Royal Caribbean International‚ Celebrity Cruises‚ Pullmantur and Azamara Cruises. The company has a combined total of 35 ships in service and seven under construction. It also offers unique land-tour vacations in Alaska‚ Asia‚ Australia‚ Canada‚ Europe‚ Latin America
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The Disney’s cruise line has many strength and most of those strengths are attributed to the brand name and image that Disney has created over the years. Walt Disney was ranked 7th in the top 50 Global Brand ranking of the “Weekly Business Magazine.” The Disney Company has entered many different market niches over the years. These market segments are utilized very well in the Disney cruise. The company is the second largest entertainment and media corporation around the globe. The characters
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The cruise industry is currently going through a period of rapid growth and change. In the past‚ cruising was seen as the preserve of the elderly‚ rich and famous. Today the number of cruise passengers is growing steadily and the industry has introduced products aimed at a wide range of customers‚ including families‚ young people and groups. Prices for many cruise products have fallen as the major tour operators have entered the market. Latest figures from the Passenger Shipping Association (PSA)
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The problem for Celebrity Cruises was clear in they needed to define a clear positioning for its customers and figure out a way to keep the demand strong maintain market share and focus on specific customers in their target market. This meant Celebrity cruises had problems with their strategies and less importantly their operations. Celebrity needed to figure out a way to retain customs with different expectations within their target market whether or not they were initial cruisers‚ seasonal cruisers
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Working aboard the Mediterranean World II My name is Sihaam Ahmed; I am 23 years old and have graduated from Roehampton University studying Travel and Tourism Management. I had experience working in London’s busiest hotels Hilton Metropolitan as the assistant to the head of Human Resources. I left the hotel because I saw an opportunity work on cruise liner. Working on would cruise linerwould give me a chance‚to travel which has always been a dream of mine and gain tremendous amount of experience
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MBA 623 | North American Cruise Industry | Table of Contents Executive Summary 2 Cruise Industry Overview 2 Market Overview and Structure 2 Industry and Customer Segments 5 Target Market Analysis 7 Carnival Cruise Lines 7 Target Market Analysis 7 Positioning Strategy 7 Royal Caribbean Cruise Lines 8 Target Market Analysis 8 Positioning Strategy 9 Norwegian Cruise Lines 9 Target Market Analysis 10 Positioning Strategy 10 Disney Cruise Lines 11 Target Market Analysis
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Choose one sector of the industry that has experienced rapid growth over the past decade. Discuss with examples what you consider to be the major reasons for this growth and how it has affected the industry. Over the last decade there have been significant changes in the travel and tourism industry. The cruise industry is an exciting modern and rapidly expanding global industry. During the current decade‚ it has continued to expand its capacity and develop new cruising opportunities for vacationers
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The Leisure-Cruise Industry February 17‚ 2011 Business Management Introduction One of the rapid producing leisure industry divisions‚ the cruise industry faces several challenges. Whereas supply continues to rise at double-digit levels‚ demand battles to keep speed. Known the demands on communications and the jeopardy of an eroding on-shore practice‚ less port are in a location to provide accommodation the cruise lines as supply grows. At the similar time‚ the community sector’s inspection
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