MKTG101 Marketing plan (written) Group Name/No:_________________________________ Zero 0% Fail 45% Pass 60% Credit 70% Distinction 80% High Distinction 100% 1) Executive summary (10%) Not attempted or entirely or significantly plagiarised from other sources. The executive summary is either too short (less than one page) or too long (more than two pages). The summary is unclear and/or missing key elements‚ therefore‚ it is inadequate as a stand-alone document. The executive summary adequately summarises
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answers. You are EXPECTED to refer to marketing theories (mainly from chapters 4‚ 6‚ 8‚ 10 and 11). You will be marked according to your ability to apply theories to the ads you have chosen. Note: For Question 1‚ please choose PROPER ads and not product images as they are NOT ads. They will need to have a brand and professional execution to constitute an ad. Question 1: This is an application question. When discussing the answers‚ please make sure you are relating your answers to the AD and not
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Section (a) I will be analysing an electric toothbrush. The design aspects I will be focusing on are; Function Performance Market Aesthetics Ergonomics Economics Function Primary functions of a toothbrush are- to wash teeth clean better/easier than an ordinary toothbrush. Secondary functions are- Timer so it’s easy to estimate the right time of washing teeth. Battery indication so you know when to charge it before it dies‚ Changeable ends so more people can use the same toothbrush
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HISTORY:- Apple Inc.‚ formerly Apple Computer‚ Inc.‚ is an American multinational corporation headquartered in Cupertino‚ California[2] that designs‚ develops‚ and sells consumer electronics‚ computer software and personal computers. Its best-known hardware products are the Mac line of computers‚ the iPod music player‚ the iPhone smartphone‚ and the iPad tablet computer. Its consumer software includes the OS X and iOS operating systems‚ the iTunes media browser‚ the Safari web browser‚ and the iLife and iWork creativity
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benefits to apple of differentiating itself from its competitors. Apple Inc. and Dell Inc. are both regarded as reputable‚ distinguished businesses. They both provide products and services which are associated with consumer electronics‚ computer software and/or hardware‚ and general‚ personal computing devices. This means that both companies produce products which are sold within the same market. However‚ even though they sell products within the same market‚ both companies have managed to establish their
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PART 1 - Multiple Choice (25 MARKS) Each item has one correct answer. Mark your answers to questions 1 to 50 on the computer answer sheet. 1. ____ is the process of understanding and specifying in detail what an information system should accomplish. a. Systems design b. Automation c. Systems analysis d. Strategic planning 2. The ______ is an object-oriented system development methodology offered by IBM’s Rational Software. a. Unified Process b. structured system c. class diagram
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despite this immense administrative and intellectual legacy‚ grading remains a judgemental process. Efficient grading depends on the design of the assessment regime‚ the validity of the assessment components‚ plus the reliability and completeness of marking and marker standardisation. In their turn‚ the efficiency of grading decisions can be evaluated in terms of the: ♦ Comparability of the grades awarded — whether over time‚ across all of the routes that lead to the
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Maynard Mack was the Sterling Professor Emeritus of English at Yale University and an illustrious authority on Shakespeare and Alexander Pope. Professor Maynard Mack was a affiliate of the Yale University for forty-five years. He began as an instructor in 1936 giving English lectures. Also‚ during the 1960’s he was the administrator of the English section and in 1965 he was titled Sterling Professor. He died wen he was ninety in New Haven. But it is important to mention that he was as well a
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Apple Inc. is an American multinational corporation Company that was co - founder by three people at the year of 1976‚ April 1 by Steve Jobs‚ Steve Wozniak and Ronald Wayne. Apple Inc. is known for it product such as "The iPhone series‚ The I-Pad series and The MacBook Series". Apple first product was the ’Apple 1 personal computer kit’ that was hand-built by Steve Wozniak and first showcase to the public at the Homebrew Computer Club (Is an computer hobbyist users ’ group in which computer hobbyist
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1.0 Introduction Motorola Inc. was established at 1928. The products are divided into two independent public companies‚ Motorola Mobility and Motorola Solutions on January 4‚ 2011. The company entried into the mobile radio communications area by the initial car radio‚ after developing it becomes to be one of the largest electronics corporation in the United States. 2.0 Planning 2.1 First step The basic principle of Motorola Inc. is to increase the market share. So they began the international
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