Introduction Apple Inc. is an American multinational corporation headquartered in California. It designs‚ develops and sells consumer electronics‚ computer software and personal computers. The company was founded on April 1‚ 1976 by Steve Jobs‚ Steve Wozniak and Ronald Wayne. Strategy Apple’s strategy has always revolved around innovation and creating a high-performance culture‚ through which it achieves and sustains its competitive advantage. MISSION STATEMENT “Apple is committed to
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and duties of an organization. From staff all the way up to CEOS in an organisation. This is an organisational structure chart for Apple Inc. it shows the span of control in the company you have the Chief executive officer Steve Jobs. This isn’t quite accurate as Steve Jobs have passed away and the COO took his place as CEO Timothy D. Cook. And as you can see his span of control is eleven people and only one of the eleven people reporting to him was a woman. Other important roles in the company
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Spindler Page 10‚ 11 &12 Gil Amelio Page 12‚ 13 & 14 Steve Jobs Page 15‚ 16 & 17 Tim Cook Page 17‚ 18 &19 References Page 20 – 27 Background Information Apple is a company that everyone in the world knows about today‚ and most people own at least one Apple product‚ but Apple did not start out as a huge company. It started out with Steve Jobs and Steve Wozniak working on computers in the garage of Steve Jobs. Jobs and Wozniak had been friends since college and both
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Famous for helping the personal computer revolution to commence Known worldwide for the success of their hardware including the iPod and the iMac. O ne of the main reasons that I have chosen Apple computers as my topic is that in my opinion‚ Steve Jobs (founder of Apple Computer Inc.) is undoubtedly a genius in the marketing sector. Apple Computers Inc started with the production of 2 computers in the garage at the side of Steve’s house. With very limited education Job’s has managed to build his
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setbacks in achieving goals‚ success will find its way. At first Steve Jobs’s and his colleagues were not getting the support they needed from other people which happen to be their setback‚ but they continued their plans on building the first Apple computer. Despite the lack of support‚ they still managed to achieve their goal which led to a more successful lifestyle. Could you imagine how different the world would be today if Steve Jobs never accomplished his goals and was never the successful man
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about and followed the life of Bill Gates and Steve Jobs‚ which were founders of Microsoft and Apple. The movie takes you through the process of how they started their respective personal computers and companies. Both guys were very intelligent individuals which they both knew so that’s why they worked together to lift both organizations. Greed‚ personality‚ and determination from Steve Jobs and Bill Gates brought immediate success to each other. Steve greediness worked for him for awhile which
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Apple Inc. in 2012 [Group] Case Study Prepared By: Aman Chahal Edward Abeleven Ruchi Badhwar Steven Mathews Uttara Jadhav Students of: Marketing Management 6215 California State University – East Bay Prepared For: Lan Wu Professor of: Marketing Management 6215 California State University – East Bay October 11‚ 2012 Table of Contents Introducing Marketing and Apple Inc..........................................................................1 Understanding
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Cassie Doubet Case Analysis #3 Steve Job’s Personality & Attitudes Drove His Success All companies are distinguished by their success in many different ways. CEO’s all have different traits that will classify and measure the behavior of those that work within their company. Some will promote high success levels‚ some will not succeed. It’s important to understand the employee’s behaviors‚ just as it is important for employees to understand the
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dramatic reasons. The movie begins of IBM during the 1980’s‚ the big brother in the computer world that everyone else feared. One of the two characters in the movie is Steve Jobs along with his friend delight in working computers. They eventually form their own company. Apple Computers are begin making computers. At the Apple Steve Jobs was invited to see the graphical user interface which has been developed by the xerox. Xerox was the one developed the mouse and standard interface styles but the company
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sales (as of the end of their last fiscal year in September 29th 2007). Steve Jobs is the CEO and co-founder of the company and he attributed with many of the successes that Apple has experienced. His vision has changed the way Apple market their products as well as the type of consumer electronics Apple decides to make. So what can Apple consider their greatest successes? Well if we start at the beginning – After Jobs and Wozniak (co-founder) had created the Apple I and the company was incorporated
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