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    Master of Business Administration Strategic Management Assessment INTRODUCTION Yum! operates in more than 130 countries with over 40‚000 restaurants. The organisation is one of the operators of QSR (quick service restaurant). Its brands are KFC‚ Taco Bell and Pizza Hut which specialises in chicken‚ food categories in Mexican style and pizza respectively. Yum! restaurant business entered China in 1987 and has established itself within the Chinese market. The organisation has

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    Focus on Power: The Case of Steve Jobs In 2007‚ Fortune named Steve Jobs the “Most Powerful Person in Business.” In 2009‚ the magazine named him “CEO of the Decade.” Jobs‚ CEO of Apple Inc. (NASDAQ: AAPL)‚ has transformed no fewer than five different industries: computers‚ Hollywood movies‚ music‚ retailing‚ and wireless phones. His Apple II ushered in the personal computer era in 1977‚ and the graphical interface of the Macintosh in 1984 set the standard that all other PCs emulated. His company

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    Strategic planning for company management has gotten more complex over the years. As times have changed‚ so have the various factors that a company may face throughout the years. Many things have changed‚ such as ethical concerns or issues‚ diversity issues‚ global nature concerns‚ and technological advances and innovations. Strategic managers have to be able to adapt their company to the constantly changing factor that the company may face. Strategic managers have to know what ethical concerns or

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    the companies merged to form Unilever that diversified into food products in 1940s. Through the next five decades‚ it emerged as a major fast-moving consumer goods (FMCG) multinational operating in several businesses. In 2004‚ the Unilever 2010 strategic plan was put into action with the mission to ‘bring vitality to life’ and ‘to meet everyday needs for nutrition‚ hygiene and personal care with brands that help people feel good‚ look good‚ and get more out of life’. The corporate strategy is of

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    2 BUSINESS POLICY AND STRATEGIC MANAGEMENT Learning Objectives • • • • • Learn what business policy and strategy is all about. Know the framework and importance of strategic management. Know the strategic management process. Have an understanding of corporate vision and mission. Learn how strategy operates at different levels of the organization. Without a strategy the organization is like a ship without a rudder. Joel Ross and Michael Kami Strategic management is not a box of tricks or a bundle

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    and then the world. Steve Jobs‚ a superlative businessman‚ was famous for his outstanding Apple products which have shaped how we today view technology and its benefits. What many people do not know‚ is that Steve had an incredible amount of courage & initiative. Anyone can change the world. If you believe you can‚ and have the courage to stand up and take the risks you that are needed‚ you’re halfway there. From day one till his death‚ it was blatantly obvious that Steve had accomplished everything

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    Introduction Strategic Management focuses on the long-term scope and direction of the organization which enables it to achieve advantages through matching resources to the changing environment to meet the need of the market and fulfill stakeholder’s expectations. The following is a strategic analysis of Manchester United‚ a member of the Barclay’s Premier league in the 2009 - 10 football season. This analysis is divided into three parts‚ namely; Market environment Analysis‚ Football Club Strategic Analysis

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    Kultz (2008). South-Western Cengage Learning: Contemporary Marketing (14th edition). Mason‚ Ohio: Cengage Learning CBS News (2012). Avon cutting 1‚500 jobs. Retrieved on December 12‚ 2012 from website: http://www.cbsnews.com/8301-505123_162-57558694/avon-cutting-1500-jobs/ Hitt‚ M. A.‚ Ireland‚ R. D.‚ & Hoskisson‚ R. E. (2013). Strategic management: Concepts and cases: Competiveness and globalization (10th ed.). Mason‚ OH: South-Western Cengage Learning http://www.avoncompany.com/corporatecitizen

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    Topic 1 – Strategic Leadership: Managing the strategy (H&J: Chapter 1) Actions in business are frequently directed at the achievement of superior performance‚ therefore a strategy can be defined as “an action a company takes to attain superior performance” (Hill and Jones‚ 2107). It is important to understand that this definition is one of many. Contrary to some views that there is one single definition of strategy‚ we argue that there is no such universally accepted definition and that

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    Steve Jobs Presentation (Case Study in Textbook) Although Steve Jobs already passed away‚ “he is still the world’s greatest corporate storyteller‚” Carmine Gallo pointed out. I have seen a lot of talented speakers from many business presentations‚ but I have not found someone who is better than Steve Jobs or even as good as Steve Jobs. I also have read some articles on the Internet and Textbook about Jobs presentation and his keynotes. As Gallo said‚ “Jobs does not sell computers; he sells

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