CHAPTER 1 - INTRODUCTION Background of the Study Apple had gained wide popularity and success in our neo-technological era with full of advancements. It all started on April 1‚ 1976‚ when Apple Company was founded by Steve Jobs and Steve Wozniak and the company was incorporated on January 3‚ 1977 in Cupertino‚ California and released Apple I‚ their first company product. After 4 years of hardship and magnificent inventions‚ On August 12‚ 1980‚ According to the Financial Times Magazine they cited
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attitude. So‚ the consumers started to asked the market to fulfill trendy based desires‚ and Apple was accurate to place its image and identity correlated to this marketing opportunities in Asia Pacific. Apple Company profile Started by Steve Jobs‚ Steve Wozniak‚ and Ronald Wayne in the 1970s‚ Apple has expanded from computer maker to include consumer electronics over the last 30 years‚ officially changing their name from Apple Computer‚ Inc. to Apple‚ Inc. in January 2007. Apple was even one of
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software and a wide range of applications. Now‚ let’s take a look at the screen‚ I will show you a brief overview of Apple company. Dated back to April 1‚ 1976‚ Apple was established by three young men. Who are these geniuses? They are: Steve Jobs‚ Steve Wozniak
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met. This information will support the final decision if it is astute to invest in Apple Inc. at this juncture. Part I: Business Analysis of Apple Incorporated Apple Inc. formally known as Apple Computer‚ Inc. was created in 1976 by Steve Jobs‚ Steve Wozniak‚ and Ronald Wayne. The company started with the initial vision of selling personal computer kits. By 2007 Apple Computer Inc. changed the name to Apple Inc. due to the vision becoming broader and encompassing various consumer electronics
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that need collateral but will not hinder my business. I will conduct a detailed analysis of their brand‚ stakeholders‚ customers‚ products‚ business ownership‚ and a SWOT analysis. Background Information Apple was founded by Steven Jobs‚ Stephen Wozniak‚ and Ronald Wayne in 1976‚ they launched their first computer in 1977 in which they earned over $100 million by 1980. In 1984‚ Apple introduced the Macintosh‚ the first personal computer with a mouse‚ which was very unsuccessful in the beginning.
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share‚ which had been fluctuating between 7% and 9% since 1984‚ had sunk to 4%. Sales were declining. Apple was on track to lose $378 million on revenues of $7 billion‚ on top of a $740 million loss in 1996. In July 1997‚ the cofounder of the company‚ Steve Jobs‚ who had been fired from Apple in 1985‚ returned as CEO. At an investor conference‚ Michael Dell‚ CEO of Dell Computer‚ was asked what Jobs should do as head of Apple. Dell quipped "I’d shut it down and give the money back to shareholders."1 By
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Introduction Background Apple Inc. is an American multinational corporation that designs and manufactures consumer electronics‚ computer software‚ and personal computers. (Appendix 1) It was established in 1976 California and the founded by Steve Jobs‚ Steve Wozniak and Ronald Wayne. The company’s best-known hardware products include Macintosh computers‚ the iPod‚ the iPhone and the iPad. (Business Insider‚ 2012). Purpose The purpose of this report is to identify and evaluate the market factors
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Apple‚ Inc. Marketing Strategy Plan Prepared by Techno-Geek Consultants MARKETING APRIL 28‚ 2012 BY: GROUP C Executive summary Apple has dominated the market with its innovative line of products like iPod‚ iPhone and iPad. Steve Jobs and Steve Wozniak started Apple in 1976‚ and in the 34 years until the launch of the iPod‚ the company had many difficulties. In 1980‚ Apple was leading the market with its Macintosh that was worth $1B annually. Their product stood alone at the top in a primitive
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Title: Analyse how a company of your choice keeps its existing customers? Introduction It is said that customers’ loyalty is of great importance for the survival of a certain company in order to retain its existing customers. As Hultén (2007: 256) suggests‚ considering customers and customer-centric views is vital to understand how markets are developed‚ maintained and operated. Customer loyalty is widely seen as a key determinant of a firm’s profitability. It’s a common fact that it costs more to
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evolving on the multimedia and high technology market. It is present on hardware and software markets‚ as well as in the on-line services market. Its highly diversified offer makes Apple Computers a company that is very hard to manage. Steve Jobs and Steve Wozniak created the company in 1976. They wanted to “change the world through technology” by creating the personal computer (PC). The launch of Apple II in 1978 was the beginning of Apple’s leadership on the PC industry. Nevertheless‚ Apple had
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