Stephen L. Vargo & Robert F. Lusch Evolving to a New Dominant Logic for Marketing Marketing inherited a model of exchange from economics‚ which had a dominant logic based on the exchange of “goods‚” which usually are manufactured output. The dominant logic focused on tangible resources‚ embedded value‚ and transactions. Over the past several decades‚ new perspectives have emerged that have a revised logic focused on intangible resources‚ the cocreation of value‚ and relationships. The authors
Premium Marketing
Ridhima Morris G. Battistella ENG4U1-02 July 15th‚ 2013 PHILOMENA BEVISO The Obituary of Philomena Beviso is a story about a married couple who struggle to achieve prosperity and success. Costanzo Beviso is a shoemaker with a secure job but chooses to sign a contract‚ which entitles him to eighty percent of the profit from Beviso’s Shoes. This opportunity was given by Augustus Beviso who unfortunately did not return. This causes the struggle to be established and successful‚ therefore Philomena
Premium Marriage Shoe Footwear
Islam: The Straight Path By John L. Esposito Due to recent events (the war in Afghanistan and Iraq‚ September‚ 11)‚ I decided that I should stop listening to what people in the media say about Islam and find out for myself what Islam stands for. In John L. Esposito’s Islam: The Straight Path I found a fairly easy to read and informative guide to understanding the world’s second largest religion. Mr. Esposito divides his book into three parts: The first consists of the early history of the
Premium Islam Qur'an Muhammad
D. L. Moody was born on February 5th‚ 1837 to Edwin and Betsy Moody. He was the sixth of eight children. His father died at age 41 when moody was only four years old‚ and a month after his father’s death‚ his mother gave birth to twins. While moody was growing up‚ his mother struggled to support the family. He eventually would be sent away with some of his siblings to work for food and lodgings. At the age of seventeen moody moved to Boston to work for his uncle selling shoes. His uncle let him work
Premium Family Mother American Civil War
L. Frank Baum wrote The Wonderful Wizard of Oz more than 115 years ago‚ but it still remains one of the most beloved and well known children’s stories of all time. Baum weaved together a fantastical tale of a young girl being transported to a faraway magical land with witches and wizards and other mythical creatures such as Munchkins‚ Winkies‚ and Quadlings. The Wonderful Wizard of Oz remains as one of the most famous children’s stories of all time because of its fantastical setting‚ the triumph
Premium The Wizard of Oz Land of Oz The Wonderful Wizard of Oz
I can definitively‚ and honestly state that Paul L. Foster School of Medicine is the school of which I have the greatest interest in attending. For eighteen years‚ I have called the border city of El Paso my home. Our amiable and uniquely culturally diverse population is the reason that I have found living in El Paso to be extremely comforting. The loving nature of the people of El Paso allowed me to develop many friendships‚ which helped create countless beautiful memories. I want nothing more than
Premium Medicine Physician Health care
Steven Skaggs’ essay on the Grateful Dead’s "Dark Star" and how it is an example of transcendental aesthetics put a new meaning to the way I listen to the Dead’s music. Skaggs goes deeply into semiotic theory‚ and how the song "Dark Star" has an underlying journey within itself. Though I had never heard of semiotics before reading Skaggs’ essay‚ I think that I now understand its basis. Semiotics is the study of signs in their capacity as "ways of knowing". This means that certain words‚ sounds‚ and
Premium Semiotics Linguistics Semantics
Steven Pinker writes about the criticisms that media has on our minds. He disagrees with the statements that say media take a toll on our knowledge and intelligence‚ but in fact states that they improve it. His article‚ “Mind over Mass Media” also states that we have control over our minds to not become distracted‚ hence the title of the article. Pinker persuades the readers by using his own experience as a professor of psychology‚ reputation and scientific evidence to support his argument. Pinker
Premium Mass media Critical thinking Thought
The “Over-Dressed” book written by author Elizabeth L. Cline is very thoughtful book where she have tried to shows us what we are actually doing in the real world. The book is very revealing which focusses on the consumerisms in regard to clothing. When looking at our clothing industry‚ we will see there’s has been lot of changes since past decade. The clothings now are being mass produce due to the various type of machinery helps‚ productions of fibers and many more. Today people uses less hand
Premium Fashion Clothing Marketing
The World is Flat by Thomas L. Friedman is best described as an exposé of the realities of the present day business world and of the effects that certain advances in technology as well as political upheavals have had on capitalism during the past three decades. The “flattening” of the world is a metaphor used to describe an increasing interconnectivity among the citizens of the world. This increase in interconnectivity is ascribed to several events such as the fall of the Berlin wall‚ and most
Premium The World Is Flat Globalization Thomas Friedman